Digital Manager, Lower Funnel

📌 Core Information

🔹 Job Title: Digital Manager, Lower Funnel

🔹 Company: Liberty Latin America Communications, Inc.

🔹 Location: Puerto Rico

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer conversion and revenue generation through digital channels
• Optimizing and implementing strategies to convert leads into loyal customers
• Collaborating with cross-functional teams to enhance customer experience
• Analyzing and optimizing lower-funnel campaign performance

ASSUMPTION: This role requires a strong focus on data-driven decision-making and continuous improvement to drive measurable outcomes.

📋 Key Responsibilities

✅ Develop and implement lower-funnel strategies to drive conversions and increase customer lifetime value (LTV) using email, retargeting, SMS, push notifications, and personalized offers

✅ Identify and address conversion bottlenecks with A/B testing, landing page optimization, personalized messaging, and user experience enhancements to boost CRO

✅ Design and deploy targeted offers and incentives for customer acquisition, aligning with product and pricing goals

✅ Create and manage campaigns to grow upselling and cross-selling opportunities through personalized offers and product recommendations

✅ Implement multi-channel campaigns (email, SMS, push notifications, web, mobile apps) to improve lower-funnel conversions

✅ Analyze and optimize lower-funnel campaign performance, reporting on key metrics like conversion rates, return on investment, and CAC

✅ Use data and segmentation tools to tailor marketing efforts to key customer segments' behaviors and needs

✅ Collaborate with sales, customer service, and other teams to align messaging, promotions, and support, enhancing customer experience and driving conversions

✅ Demonstrate and ensure compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures including the Code of Conduct and Liberty safety standards and procedures

ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure consistent messaging and a seamless customer experience.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, digital media or related field

Experience: 5-8 years of experience in digital marketing, specifically in lower-funnel strategies, customer conversion, or e-commerce, ideally in the B2C or mobile/telecom space

Required Skills:

• Fully bilingual (Spanish and English) with strong leadership and interpersonal skills
• Proven experience in conversion rate optimization (CRO), funnel analysis, and improving customer acquisition
• Strong analytical skills with experience using tools like Google Analytics and other data analysis platforms
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce)
• Knowledge of mobile-first strategies and optimizing the customer journey on mobile platforms

Preferred Skills:

• Experience with A/B testing, performance optimization, and campaign management
• Strong project management skills, capable of handling multiple initiatives simultaneously

ASSUMPTION: Candidates with a proven track record in lower-funnel strategies and a strong analytical background will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a digital manager role with 5-8 years of experience in the telecommunications industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on services

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Liberty Latin America operates in the telecommunications industry, providing communications and entertainment services to residential and business customers across Latin America and the Caribbean

Company Size: Liberty Latin America has 10,001+ employees, providing a large and diverse work environment

Founded: Liberty Latin America was founded in 2011, with a history of growth and expansion in the telecommunications industry

Company Description:

• Liberty Latin America offers a range of services, including digital video, broadband internet, telephony, and mobile services
• The company operates under various consumer brands, such as Flow, Liberty Communications, Más Móvil, BTC, and Liberty Costa Rica
• Liberty Latin America is committed to providing exceptional customer experiences and driving growth through innovative solutions

Company Specialties:

• Telecommunications services
• Broadband internet
• Digital video
• Mobile services
• Enterprise-grade connectivity and data center services

Company Website: http://www.lla.com

ASSUMPTION: Liberty Latin America's size and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking and leadership skills

Reporting Structure: The Digital Manager, Lower Funnel will report directly to the Director of Digital Marketing

Work Arrangement: This role is on-site, with the possibility of remote work flexibility

Growth Opportunities:

• Advancement to a senior management role within the digital marketing team
• Expansion into other areas of the business, such as product management or business development
• Opportunities to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.

🌍 Location & Work Environment

Office Type: Liberty Latin America's offices are modern and collaborative workspaces, designed to foster innovation and creativity

Office Location(s): Puerto Rico

Geographic Context:

• Puerto Rico offers a tropical climate and a unique cultural experience
• The island has a growing tech industry and a strong focus on digital innovation
• Puerto Rico's strategic location in the Caribbean provides opportunities for regional travel and collaboration

Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: Working in Puerto Rico offers a unique blend of cultural experiences and professional opportunities, with a focus on digital innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and team members
• Final interview with the director of digital marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven approach to decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Liberty Latin America's values

Application Tips:

• Tailor your resume and cover letter to highlight your lower-funnel strategies and customer conversion experience
• Demonstrate your proficiency in digital marketing channels and tools
• Showcase your ability to work collaboratively and drive results in a fast-paced environment

ATS Keywords: Digital Marketing, Customer Conversion, E-commerce, Conversion Rate Optimization, A/B Testing, Data Analysis, Email Marketing, Push Notifications, Retargeting, SMS Marketing, Project Management, Customer Journey Optimization, Cross-Functional Collaboration, Bilingual Communication, Performance Optimization, Campaign Management

ASSUMPTION: Liberty Latin America's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on driving results and continuous improvement.

🛠️ Tools & Technologies

• Google Analytics
• CRM and marketing automation platforms (e.g., Salesforce)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer First
• Integrity
• Innovation
• One Team
• Performance Driven

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Customer-centric and committed to exceptional customer experiences

Self-Assessment Questions:

• Do you have a proven track record of driving customer conversion and revenue growth through lower-funnel strategies?
• Are you fully bilingual in Spanish and English, with strong leadership and interpersonal skills?
• Can you thrive in a fast-paced, multifaceted environment and handle multiple initiatives simultaneously?

ASSUMPTION: Liberty Latin America values a customer-first approach, integrity, innovation, teamwork, and a performance-driven work ethic. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple initiatives simultaneously and prioritizing workloads effectively
• Collaborating with cross-functional teams and aligning messaging, promotions, and support
• Addressing conversion bottlenecks and optimizing lower-funnel campaign performance
• Working in a fast-paced, dynamic environment with changing priorities and deadlines

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a customer-centric mindset to succeed.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on lower-funnel strategies and customer conversion
• In the telecommunications industry, this role requires a strong understanding of mobile-first strategies and optimizing the customer journey on mobile platforms
• Career progression in this role could lead to senior management positions within the digital marketing team or expansion into other areas of the business

ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions, with a focus on lower-funnel strategies and customer conversion in the telecommunications industry.

📝 Sample Projects

• Developing and implementing a targeted email campaign to increase customer acquisition and retention
• Optimizing the checkout process on the company's mobile app to improve conversion rates
• Analyzing customer data to identify segments with high potential for upselling and cross-selling opportunities

ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Manager, Lower Funnel might work on, focusing on data-driven decision-making, customer-centric strategies, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does the company support work-life balance for employees in this role?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the digital marketing team or the broader organization?
• How does the company measure the success of lower-funnel campaigns, and what key performance indicators (KPIs) are most important to track?

ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the company's priorities, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your lower-funnel strategies and customer conversion experience
• Prepare examples of your work that demonstrate your proficiency in digital marketing channels and tools
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.