📌 Core Information
🔹 Job Title: Digital Marketer (Global)
🔹 Company: Nestify
🔹 Location: Remote (Based in Cape Town, South Africa)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry to Mid-level (1-3 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving global digital marketing efforts for a fast-growing property technology company
- Managing lead generation, marketing automation, content creation, and social media strategy
- Collaborating with senior management to achieve sustainable growth cost-effectively
- Working remotely from Cape Town, South Africa
ASSUMPTION: This role requires a proactive, self-managed individual who can thrive in a remote, fast-paced environment and take ownership of the entire global digital marketing function.
📋 Key Responsibilities
✅ Plan and deploy email newsletters, lead nurturing sequences, and targeted campaigns (B2C and B2B)
✅ Ensure content relevance by segmenting audiences and tailoring communication
✅ Coordinate content across teams to align messaging with the buyer journey
✅ Organize and manage marketing materials and support the development of brochures and other branding content
✅ Create, schedule, and manage content for platforms like Instagram, Facebook, and LinkedIn
✅ Grow brand awareness, engagement, and community through consistent messaging and interaction
✅ Design and optimize sales and marketing automation workflows (HubSpot experience is a major plus)
✅ Develop actionable dashboards and reporting systems to track ROI, funnel performance, and campaign metrics
✅ Drive quality lead acquisition through SEO, paid campaigns (Google Ads, Facebook Ads), growth hacks, and earned media
✅ Build and manage high-converting ad campaigns that attract new clients
ASSUMPTION: This role requires a hands-on approach, with a focus on driving results through data-driven strategies and continuous optimization.
🎯 Required Qualifications
Education: Formal tertiary qualification in Digital Marketing or a related field
Experience: 1-3 years of hands-on digital marketing work experience across SEO, paid traffic, email campaigns, and content strategy
Required Skills:
- Solid understanding of HubSpot or similar CRM/marketing automation platforms
- Experience working with Google Ads, Facebook/Meta Ads, and email marketing platforms
- Strong data literacy – analyze data in Excel/Google sheets, report, and act on marketing performance
- Excellent communication, organization, and self-management skills
- Proactive mindset and ability to work independently in a fast-paced environment
Preferred Skills:
- Experience working with remote teams
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience working with remote teams and additional language fluency could be beneficial for this global role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketer role in South Africa with 1-3 years of experience, the estimated salary range is ZAR 350,000 - ZAR 500,000 per annum (approximately USD 23,000 - USD 33,000).
Benefits:
- Fully remote work in a global team
- Generous annual leave and various other forms of leave
- Company culture that values loyalty, hard work, dedication, high performance, and work-life balance
- Opportunity to grow in your career
Working Hours: Monday to Friday, 09:00 to 18:00 (South African Time, flexible)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nestify operates in the Real Estate industry, focusing on property management technology for short-term rental properties (Airbnb).
Company Size: Nestify has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Nestify was founded in 2015 and has since expanded its operations globally.
Company Description:
- Nestify is an international property management company that operates in the United Kingdom, France, Ireland, and the United Arab Emirates.
- The company manages short-term rental properties (Airbnb) on behalf of landlords, providing a higher letting income for short-, medium-, and long-term stays.
- Nestify is a tech-driven company that offers a 'round-the-clock' contactless service, ensuring customers worldwide can enjoy a seamless experience.
Company Specialties:
- Short-term rental property management
- Airbnb management
- Property technology
Company Website: http://www.nestify
ASSUMPTION: Nestify's global presence and tech-driven approach create opportunities for applicants to gain international experience and work with cutting-edge property management technology.
📊 Role Analysis
Career Level: This role is suitable for an entry to mid-level digital marketing professional looking to gain experience in a global role and take ownership of the entire digital marketing function.
Reporting Structure: The Digital Marketer will report directly to the CEO/COO.
Work Arrangement: This is a remote, full-time position with flexible working hours, allowing for a better work-life balance.
Growth Opportunities:
- Expanding digital marketing efforts across new regions and markets
- Developing and implementing new marketing strategies and campaigns
- Potential career progression within the marketing department or other areas of the business
ASSUMPTION: As Nestify continues to grow, there will be opportunities for the Digital Marketer to expand their role and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Remote (Based in Cape Town, South Africa)
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is the legislative capital of South Africa and is known for its natural beauty, vibrant culture, and diverse communities.
- The city offers a high quality of life, with a relatively low cost of living compared to other major cities.
- Cape Town's time zone (SAST/UTC+2) allows for effective collaboration with teams across Europe, Africa, and the Middle East.
Work Schedule: Monday to Friday, 09:00 to 18:00 (South African Time, flexible)
ASSUMPTION: Working remotely from Cape Town offers a unique blend of professional opportunities and a high quality of life, with a lower cost of living compared to other major cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the CEO/COO
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Nestify's business and the role's requirements
- Prepare examples of your work, such as email campaigns, social media content, or SEO strategies
ATS Keywords: Digital Marketing, Lead Generation, Marketing Automation, Content Creation, Social Media Strategy, Email Marketing, SEO, Paid Campaigns, Data Analysis, HubSpot, Google Ads, Facebook Ads
ASSUMPTION: Applicants should focus on demonstrating their digital marketing skills and experience, as well as their ability to work independently and manage global marketing efforts.
🛠️ Tools & Technologies
- HubSpot (or similar CRM/marketing automation platforms)
- Google Ads
- Facebook/Meta Ads
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Loyalty
- Hard work
- Dedication
- High performance
- Work-life balance
Work Style:
- Proactive and self-managed
- Data-driven and results-oriented
- Collaborative and communicative
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a remote, fast-paced environment and take ownership of your work?
- Are you comfortable managing global marketing efforts and collaborating with diverse teams?
- Do you possess strong data literacy skills and a proactive mindset?
ASSUMPTION: Applicants should assess their fit with Nestify's company values and work style, ensuring they possess the required skills and mindset to succeed in this role.
⚠️ Potential Challenges
- Managing global marketing efforts across multiple time zones and regions
- Balancing the need for centralized control with the flexibility required for local market adaptation
- Ensuring consistent branding and messaging across various platforms and markets
- Keeping up with the latest digital marketing trends and technologies
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to manage global marketing efforts effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high level of self-management and independence, as the Digital Marketer will be responsible for the entire global digital marketing function
- While the role is remote, it may require occasional travel to Nestify's offices or client sites, depending on business needs
- Career progression opportunities may include expanding the digital marketing team or taking on additional responsibilities within the marketing department or other areas of the business
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other digital marketing positions in the industry.
📝 Sample Projects
- Developing and implementing a global email marketing campaign to drive client acquisition and retention
- Creating and managing high-converting ad campaigns across multiple platforms and regions
- Analyzing and optimizing marketing automation workflows to improve ROI and funnel performance
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven results through data-driven strategies and continuous optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into Nestify's overall business strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the digital marketing function, and how can this role address them?
- How does Nestify support the professional development and growth of its employees, particularly in remote roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Nestify approach collaboration and communication in a remote, global work environment?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of Nestify's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and skills relevant to this role
- Write a compelling cover letter that demonstrates your understanding of Nestify's business and the role's requirements
- Prepare examples of your work, such as email campaigns, social media content, or SEO strategies, to showcase your skills and experience
- Follow up with Nestify's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
