Digital Marketer (L'OCA Sherwood Park )

📌 Core Information

🔹 Job Title: Digital Marketer (L'OCA Sherwood Park)

🔹 Company: L'OCA

🔹 Location: Sherwood Park, AB, Canada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, building, and optimizing paid ad campaigns across multiple platforms to drive traffic
• Monitoring campaign performance, analyzing data, and adjusting strategies to maximize ROI
• Collaborating with the marketing team to produce effective, conversion-focused creative
• Managing campaign budgets, forecasts, and reporting dashboards
• Staying up-to-date with industry trends and platform updates

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of campaigns to maximize results.

📋 Key Responsibilities

✅ Plan, build, and optimize paid ad campaigns across platforms like Meta, Google, and TikTok to increase traffic

✅ Monitor campaign performance daily, analyze data, and adjust strategies to maximize ROI

✅ Collaborate with the marketing team to produce effective, conversion-focused creative

✅ Develop and manage campaign budgets, forecasts, and reporting dashboards

✅ Interpret data and generate actionable insights to continuously improve campaign performance

✅ Stay on top of industry trends, platform updates, and new strategies

✅ Run A/B tests on creative and copy, using results to inform ongoing optimization

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with the marketing team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience running paid digital campaigns

Required Skills:

• Proven track record in analyzing data to optimize performance and guide decision-making
• Hands-on experience managing performance marketing budgets
• Strong knowledge of Meta Ads Manager, Google Ads, and other major platforms
• Proficiency with analytics tools like Google Analytics, including setup and management of tags, triggers, and variables in Google Tag Manager
• Experience setting up and managing Meta Pixels
• Creative thinking with a strong grasp of ad copy, CTA strategy, and audience targeting
• Ability to thrive in a fast-moving, team-oriented environment

Preferred Skills:

• Experience in e-commerce, food/hospitality, or grocery/retail industries
• Familiarity with Klaviyo, Shopify, or similar platforms
• Certification in Google Ads or Meta Blueprint

ASSUMPTION: Candidates with experience in relevant industries or platforms may have an advantage in understanding the specific nuances of this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 CAD per year (Based on industry standards for intermediate digital marketing roles in Alberta)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee discounts on products and services
• Opportunities for professional development and training

Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Specialty grocer and gourmet food retailer

Company Size: Emerging (1-50 employees)

Founded: 2025 (Estimated)

Company Description:

• L’OCA Quality Market is an emerging specialty grocer and gourmet food retailer in Canada
• Focused on delivering a world-class food experience with core values of Quality, Scratch, Theatre, Service, and Love
• Each location offers a full artisanal market experience, including full-service restaurant(s), traditional artisanal craftsmanship, and new world technology and innovation

Company Specialties:

• Specialty grocery and gourmet food retail
• Artisanal craftsmanship and scratch cooking
• Full-service dining and catering

Company Website: http://www.Loca.ca/

ASSUMPTION: L’OCA Quality Market is a new and growing company, offering opportunities for growth and development as the business expands.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time, with occasional remote work possible

Growth Opportunities:

• Advancement to Senior Digital Marketing roles as the company grows
• Expansion into new markets and locations
• Potential to lead marketing efforts for new product lines or services

ASSUMPTION: As an emerging company, L’OCA Quality Market offers opportunities for growth and advancement as the business expands and evolves.

🌍 Location & Work Environment

Office Type: Specialty grocery store with a full-service restaurant and artisanal market

Office Location(s): Sherwood Park, AB, Canada

Geographic Context:

• Sherwood Park is a suburban community located east of Edmonton, Alberta
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural amenities
• Sherwood Park has a growing population and a strong local economy

Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening work as needed

ASSUMPTION: The work environment at L’OCA Quality Market is fast-paced, creative, and collaborative, with a strong focus on delivering exceptional customer experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final interview with the Director of Marketing

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign planning and optimization strategies
• Creative thinking and copywriting abilities
• Collaboration and communication skills

Application Tips:

• Highlight specific examples of data-driven campaign optimization and ROI improvement in your resume
• Tailor your cover letter to demonstrate your understanding of L’OCA Quality Market's unique value proposition and how your skills align with the role
• Prepare questions that demonstrate your interest in the company and the role

ATS Keywords: Digital Marketing, Paid Ad Campaigns, Data Analysis, ROI Optimization, Creative Collaboration, Budget Management, Reporting Dashboards, Industry Trends, A/B Testing, Meta Ads Manager, Google Ads, Google Analytics, Google Tag Manager, Meta Pixels, Ad Copy, Audience Targeting

ASSUMPTION: L’OCA Quality Market uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Meta Pixels
• Klaviyo (Nice to Have)
• Shopify (Nice to Have)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Quality: Delivering exceptional products and experiences
• Scratch: Crafting food from scratch using fresh, high-quality ingredients
• Theatre: Creating memorable, engaging customer experiences
• Service: Providing personalized, attentive customer service
• Love: Fostering a positive, inclusive work environment and giving back to the community

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you share L’OCA Quality Market's commitment to delivering world-class food experiences and exceptional customer service?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Candidates who align with L’OCA Quality Market's core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously
• Keeping up with industry trends and platform updates
• Balancing data-driven decision making with creative innovation
• Occasional weekend or evening work as needed

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and optimization to maximize ROI
• L’OCA Quality Market's unique value proposition and artisanal market experience set it apart from other specialty grocers and gourmet food retailers
• This role offers opportunities for growth and advancement as the company expands and evolves

ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and L’OCA Quality Market's business model.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign to drive foot traffic to the store
• Analyzing sales data to identify trends and optimize product offerings
• Collaborating with the marketing team to create engaging, on-brand content for advertising campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that candidates may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does L’OCA Quality Market differentiate itself from other specialty grocers and gourmet food retailers, and how can this role contribute to that differentiation?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?
• How does L’OCA Quality Market measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the work-life balance like for employees in this role, and how does the company support work-life balance?

ASSUMPTION: These questions demonstrate a candidate's interest in the company, the role, and the opportunity for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with paid digital campaigns, data analysis, and campaign optimization
• Write a cover letter that demonstrates your understanding of L’OCA Quality Market's unique value proposition and how your skills align with the role
• Prepare questions that show your interest in the company and the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.