Digital Marketer (SEO/SEM + Content)

📌 Core Information

🔹 Job Title: Digital Marketer (SEO/SEM + Content)

🔹 Company: Promptcloud

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Bengaluru, Karnataka, India)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing-generated leads and web signups for the sales team through demand generation.
• Managing and improving inbound leads and nurturing them for better conversion across digital channels.
• Planning and executing social campaigns across multiple platforms to achieve monthly signup and lead targets.
• Drawing meaningful insights from campaign data to improve campaign ROI.
• Collaborating with team members on digital marketing initiatives including SEO, webpage development, and short-form content development.

ASSUMPTION: This role requires a strong understanding of digital paid media strategies, lead generation, and email marketing. The ideal candidate will have experience in B2B or SaaS marketing and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Manage and improve inbound leads and nurture them for better conversion across digital channels, especially with retargeting and drip email campaigns.

✅ Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines.

✅ Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line across regions.

✅ Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics - CPL, CTR, Form Fills).

✅ Manage third-party listings and company profile across business directories.

✅ Manage Agile CRM for campaigns and lead tracking.

✅ Support and collaborate with team members on digital marketing initiatives including SEO, webpage development, short-form content development.

ASSUMPTION: The role requires a proactive approach to lead management, campaign planning, and data analysis. Strong communication and collaboration skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2 to 4 years of experience in digital marketing and advertising, preferably in B2B or SaaS.

Required Skills:

• Understanding of digital paid media strategies (Google Search & Display, Paid Social - LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage).
• Demonstrable experience with email marketing, lead generation, and SEM.
• Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
• Familiarity with web design and WordPress.

Preferred Skills:

• Having your own blog/website.

ASSUMPTION: While a degree in Marketing or a related field is preferred, Promptcloud values practical experience and demonstrated skills over formal education. Candidates with relevant experience but without a degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a talented and creative team.
• Flexible work environment with remote work options.
• Professional development opportunities.
• Dynamic and inclusive workplace culture.
• Home office setup allowance, monthly allowances for internet bills, and child care allowance for new mothers/single parents.
• Half-yearly performance appraisals.
• Flexible working hours.
• Commitment to diversity, gender equality, and equal opportunities.

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Promptcloud operates in the IT Services and IT Consulting industry, focusing on big data solutions and web data extraction services.

Company Size: Promptcloud has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Promptcloud was founded in 2009 and has since grown to serve customers across the globe with valuable data to suit their business needs.

Company Description:

• Promptcloud is a leading web data crawling & extraction company, serving customers across the globe with valuable data to suit their business needs.
• Based on the Data-as-a-Service (DaaS) model, Promptcloud uses cloud computing & machine-learning techniques to offer big data solutions to enterprises.
• The Promptcloud experience is about striving to become the best version of ourselves holistically, an experience that lasts a lifetime. The company tends to have clear growth paths for every role and level in the org, so the learning never stops. Promptcloud believes in a work-life blend and encourages responsible flexibility, which is particularly important in a fully remote setup they have. They trust their people with the impact they can create and let them choose how they want to do so.

Company Specialties:

• Big Data Solutions
• Deep Crawl & Refresh Crawl
• Cloud Computing Solution
• Low Latency Crawls
• Hosted Indexing
• Hosted Web Extraction Solution
• Web crawling service
• Site-specific Crawl
• Web scraping service
• Web data extraction service
• Custom Crawling Solutions
• Social media crawl

Company Website: https://www.promptcloud.com/

ASSUMPTION: Promptcloud's focus on data-driven solutions and commitment to employee growth make it an attractive option for candidates looking to develop their skills in the data industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing and advertising.

Reporting Structure: The Digital Marketer will report directly to the Marketing Manager and collaborate with various teams, including Sales and Product.

Work Arrangement: This role is on-site in Bengaluru, Karnataka, India, with flexible working hours and remote work options.

Growth Opportunities:

• Clear growth paths for every role and level in the organization.
• Professional development opportunities, including training and mentorship programs.
• Potential career progression into senior marketing roles or other areas of the business.

ASSUMPTION: The Digital Marketer role offers ample opportunities for growth and development within the company, with a clear path for career progression.

🌍 Location & Work Environment

Office Type: Promptcloud has a flexible work environment with remote work options and on-site work in Bengaluru, Karnataka, India.

Office Location(s): 16192 Coastal Hwy, Lewes, Delaware 19958, US (Headquarters); Bengaluru, Karnataka, India (On-site office)

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem.
• The city offers a mix of traditional and modern culture, with numerous historical sites, parks, and entertainment options.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options.

ASSUMPTION: The on-site work environment in Bengaluru provides a collaborative and dynamic workspace, while the remote work options offer flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate digital marketing skills and knowledge.
• Final round interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities.

Key Assessment Areas:

• Digital marketing skills and knowledge, including SEO, SEM, and content marketing.
• Lead generation and management strategies.
• Campaign planning and execution, with a focus on targeting and optimization.
• Data analysis and reporting skills.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Include specific examples of successful campaigns, lead generation strategies, and data analysis projects.
• Demonstrate your understanding of Promptcloud's business and the role's requirements in your cover letter.

ATS Keywords: Digital Marketing, SEO, SEM, Content Marketing, Lead Generation, Email Marketing, Social Media Marketing, Google Adwords, Analytics Tools, Web Design, WordPress, Campaign Management, Data Analysis, Drip Email Campaigns, Targeting Optimization, Landing Page Optimization

ASSUMPTION: Promptcloud's hiring process is designed to assess the candidate's technical skills, communication abilities, and cultural fit. Applicants should be prepared to discuss their relevant experience and provide examples of their work.

🛠️ Tools & Technologies

• Agile CRM
• Google Adwords
• LinkedIn, Facebook, Twitter, Quora, and Reddit advertising platforms
• WordPress
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The Digital Marketer will be expected to have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus
• Integrity and accountability

Work Style:

• Proactive and self-driven
• Adaptable and open to feedback
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving marketing-generated leads and web signups through demand generation?
• Are you comfortable working in a fast-paced environment and managing multiple campaigns simultaneously?
• Do you have strong analytical skills and the ability to draw meaningful insights from campaign data?
• Are you a proactive communicator and collaborator, with the ability to work effectively with various teams?
• Do you have a growth mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Promptcloud values candidates who align with their company values and work style, as well as those who demonstrate a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The role requires managing multiple campaigns simultaneously, which can be challenging for candidates who struggle with time management or prioritization.
• The fast-paced nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
• The role involves working with various teams, which may present communication or collaboration challenges for candidates who struggle with interpersonal dynamics.
• The on-site work environment in Bengaluru may not be suitable for candidates who prefer remote work or have personal commitments that make commuting difficult.

ASSUMPTION: Candidates should carefully consider their personal and professional strengths and weaknesses when evaluating this role to ensure a good fit with the company's work environment and culture.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on lead generation and management, as well as campaign optimization and data analysis.
• In the broader marketing industry, this role is more focused on B2B or SaaS marketing, with a specific emphasis on digital channels and data-driven strategies.
• Career progression in this role may involve moving into senior marketing roles or exploring other areas of the business, such as product management or sales.

ASSUMPTION: Candidates should research similar roles in the digital marketing industry to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a successful retargeting campaign to improve lead conversion rates by 20%.
• Optimizing landing pages to improve form fill rates by 15% through A/B testing and data analysis.
• Creating and implementing a drip email campaign to nurture leads and improve conversion rates by 10%.

ASSUMPTION: These sample projects demonstrate the types of initiatives the Digital Marketer may be expected to undertake in this role, with a focus on data-driven strategies and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning and execution process for this role?
• How does the marketing team collaborate with the sales and product teams to ensure alignment and effectiveness?
• What opportunities are there for professional development and career growth within the company?
• How does Promptcloud support work-life balance and employee well-being?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These key questions are designed to help candidates better understand the role's requirements, the company's culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare examples of successful campaigns, lead generation strategies, and data analysis projects to discuss during the interview.
• Research Promptcloud's business and the role's requirements to demonstrate your understanding and enthusiasm in your cover letter.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.