- Job Title: Digital Marketing (Rocket Growth Seller Acquisition)
- Company: Coupang
- Location: Seoul, South Korea
- Job Type: On-site
- Category: Marketing
- Date Posted: May 20, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to acquire Rocket Growth sellers
- Optimizing campaign performance and managing marketing budgets
- Collaborating with various teams to align marketing activities with business goals
- Analyzing key metrics and creating insightful reports and dashboards
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on performance marketing and data analysis. Familiarity with web management and digital marketing tools is also crucial.
📋 Key Responsibilities
- Strategic Planning: Develop and execute marketing strategies to drive website traffic and conversions for Rocket Growth seller acquisition.
- Campaign Management: Manage and optimize marketing campaigns to maximize ROI and achieve targets.
- Budget Management: Plan and manage marketing budgets to ensure efficient spending and maximize returns.
- Data Analysis: Monitor key metrics, analyze data, and create insightful reports and dashboards to inform decision-making.
- Collaboration: Work closely with various teams to ensure marketing activities align with business goals and drive growth.
ASSUMPTION: Success in this role requires strong analytical skills, a data-driven mindset, and the ability to work effectively in a collaborative environment.
🎯 Required Qualifications
- Education: Bachelor's degree or higher in Marketing, Business, or a related field.
- Experience: 5+ years of experience in digital marketing, with a focus on performance marketing.
- Required Skills:
- Proven experience in web management and content management systems (Webflow)
- Strong proficiency in digital marketing tools (marketing automation, image editing, web analytics)
- Excellent communication skills (written and verbal)
- Ability to collaborate effectively with cross-functional teams
- Preferred Skills:
- Experience in B2B marketing and high-tech product/service marketing
- Familiarity with SQL and Google Analytics 4
- Fluency in English
ASSUMPTION: Candidates with experience in the e-commerce, platform, or IT industries may find this role particularly appealing.
💰 Compensation & Benefits
- Salary Range: KRW 70,000,000 - 90,000,000 per year (Based on industry standards for mid-senior level digital marketing roles in South Korea)
- Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous vacation and holiday policy
- Employee discounts on Coupang services
- Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in South Korea. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and technology
- Company Size: 10,001+ employees (Enterprise)
- Founded: 2010
- Company Description: Coupang is a leading e-commerce platform in South Korea, committed to making shopping, eating, and living easier for its customers. With a startup culture and the resources of a large global public company, Coupang offers an entrepreneurial environment where employees can drive new initiatives and innovations.
- Company Specialties: Retail, technology, operations, IT, internet, and customer service
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Senior Marketing Manager, Rocket Growth.
- Work Arrangement: On-site with flexible work-from-home options
- Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and drive business growth
- Exposure to various teams and functions, fostering career development
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the company.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities
- Office Location: Seoul, South Korea (Songpa-gu, Seoul)
- Geographic Context: Seoul is the capital and largest city of South Korea, with a vibrant culture, rich history, and modern infrastructure. The office is located in a bustling district with easy access to public transportation, shopping, and dining options.
- Work Schedule: Full-time (40 hours/week) with flexible work arrangements and overtime as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → On-site or virtual interviews with hiring managers and team members → Final decision
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
- Familiarize yourself with Coupang's mission, values, and company culture
ASSUMPTION: Coupang's interview process is designed to assess both technical skills and cultural fit. Being prepared and authentic will help you make a strong impression.
🛠️ Tools & Technologies
- Web management and content management systems (Webflow)
- Digital marketing tools (marketing automation, image editing, web analytics)
- SQL and Google Analytics 4
- Collaboration and project management tools (Asana, JIRA, Slack)
ASSUMPTION: Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Customer obsession, boldness, collaboration, and accountability
- Work Style: Fast-paced, dynamic, and collaborative; employees are expected to be proactive, innovative, and results-driven
- Self-Assessment Questions:
- How have you demonstrated customer obsession in your previous roles?
- Describe a time when you had to collaborate with cross-functional teams to achieve a common goal.
- How do you approach challenges and setbacks in your work?
ASSUMPTION: Candidates who align with Coupang's values and work style will thrive in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Role-specific: The fast-paced nature of the role may require working overtime or on weekends to meet deadlines.
- Company-specific: Coupang is a large organization with a complex structure, which can present challenges in navigating internal processes and politics.
- Location-specific: Seoul's competitive job market and high cost of living may present challenges for some candidates.
ASSUMPTION: Addressing these challenges proactively and seeking support from colleagues and managers will help candidates succeed in this role.
📈 Similar Roles Comparison
- Rocket Growth Seller Acquisition vs. Performance Marketing Manager: Both roles focus on driving growth through data-driven marketing strategies, but the former is more focused on seller acquisition, while the latter may have a broader scope, including customer acquisition and retention.
- Industry-specific: Coupang's unique business model and focus on customer experience set it apart from traditional e-commerce platforms.
- Career path comparison: This role can serve as a stepping stone to senior marketing roles, such as Senior Marketing Manager or Director of Marketing, within Coupang or other organizations.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions will help candidates determine if it aligns with their career goals.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to acquire Rocket Growth sellers in a specific vertical (e.g., electronics, fashion)
- Analyzing campaign performance data to identify trends and optimize strategies for improved ROI
- Collaborating with the content team to create engaging and optimized landing pages for Rocket Growth seller acquisition campaigns
ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the importance of collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Rocket Growth team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as content, product, and sales, to drive growth?
- What opportunities exist for professional development and growth within the Rocket Growth team and Coupang as a whole?
- How does Coupang support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.coupang.jobs/en/jobs/?gh_jid=6873381)
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
- Familiarize yourself with Coupang's mission, values, and company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
