Digital Marketing

📌 Core Information

🔹 Job Title: Digital Marketing

🔹 Company: Coding Collective

🔹 Location: Indonesia

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Indonesia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing strategies to enhance the company’s online presence and drive customer engagement.
• Managing and optimizing paid advertising campaigns across various digital platforms.
• Conducting in-depth market research to inform campaign strategies and identify potential opportunities for growth.
• Collaborating with cross-functional teams to ensure cohesive messaging and branding across all digital channels.
• Staying abreast of the latest developments in digital marketing trends and technologies.

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, tools, and analytics. The ideal candidate will have experience in managing paid advertising campaigns and conducting market research.

📋 Key Responsibilities

✅ Formulate and execute comprehensive digital marketing strategies to enhance the company’s online presence and drive customer engagement.

✅ Manage and optimize paid advertising campaigns across various digital platforms, ensuring adherence to budget and performance metrics.

✅ Conduct in-depth market research to inform campaign strategies and identify potential opportunities for growth.

✅ Measure and report on the performance of digital marketing campaigns, utilizing analytics tools to derive actionable insights.

✅ Develop and implement content marketing initiatives to increase brand awareness and attract target audiences.

✅ Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital channels.

✅ Stay abreast of the latest developments in digital marketing trends and technologies, applying industry best practices to campaigns.

✅ Manage and optimize company social media accounts (Instagram, TikTok, YouTube, etc.)

✅ Manage SEO (on-page and off-page) and Google Search Console

✅ Analyze and report on the performance of digital campaigns

✅ Collaborate with cross-functional teams (design, content, product) for effective execution

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: A minimum of 3 years of experience in digital marketing or a similar capacity.

Required Skills:

• In-depth knowledge of digital marketing tools, techniques, and analytics.
• Proficient in social media management and content creation.
• Strong analytical skills, with the ability to evaluate and interpret data effectively.
• Exceptional communication skills, both written and verbal.
• Capable of working independently and collaboratively in a dynamic environment.

Preferred Skills:

• Fluency in English and Indonesian.
• Experience with SEO and Google Search Console.
• Knowledge of project management tools.

ASSUMPTION: Candidates with a strong portfolio showcasing their digital marketing skills and experience will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level digital marketing roles in Indonesia, the estimated salary range for this position is IDR 15,000,000 - 25,000,000 per month. This range takes into account the candidate's experience level, skills, and the company's size and location.

Benefits:

• Flexible working hours and remote work arrangement.
• Opportunities for professional development and growth.
• Competitive compensation package.

Working Hours: Full-time (40 hours per week), with flexible working hours to accommodate different time zones.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is subject to change and may be discussed further during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Coding Collective operates in the IT Services and IT Consulting industry, providing outsourcing and offshoring services to businesses of all sizes.

Company Size: With 11-50 employees, Coding Collective is a mid-sized company that offers a collaborative and dynamic work environment. This size allows for close-knit teams and opportunities for growth and advancement.

Founded: Coding Collective was founded in 2017 and has since grown to become a trusted partner for businesses seeking scalable and cost-effective IT outsourcing services.

Company Description:

• Coding Collective specializes in selecting candidates with strong technical problem-solving skills, expert-level understanding of their programming skillset, willingness to learn, and high-quality code and communication skills.
• The company provides a dedicated team of trusted IT professionals who can fit seamlessly into clients' working teams or environments, either on a project basis or as an extension of their own team.
• Coding Collective is headquartered in Singapore, with Jogja as its developers' hub in Indonesia, allowing it to provide affordable and competitive IT outsourcing services to its clients.

Company Specialties:

• outsourcing
• programmer
• developer
• IT engineer
• application development
• IT Solutions
• Tech Recruitment
• Web Based Applications
• and Offshoring

Company Website: www.codingcollective.com

ASSUMPTION: Coding Collective's focus on providing high-quality IT outsourcing services makes it an attractive option for businesses looking to reduce costs, focus on core business operations, and solve capacity issues.

📊 Role Analysis

Career Level: This role is suitable for mid-level digital marketing professionals with 2-5 years of experience in the field. The ideal candidate will have a strong foundation in digital marketing strategies, tools, and analytics.

Reporting Structure: The Digital Marketing role reports directly to the Head of Marketing and works closely with cross-functional teams, including design, content, and product teams.

Work Arrangement: This role is remote and based in Indonesia. The work arrangement allows for flexible working hours and the opportunity to work from home or a co-working space.

Growth Opportunities:

• As Coding Collective continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
• The company encourages professional development and offers opportunities for training and skill-building.
• The dynamic nature of the digital marketing industry means that there are always new trends and technologies to learn and apply.

ASSUMPTION: The Digital Marketing role at Coding Collective offers a unique opportunity for mid-level professionals to gain experience in a dynamic and growing industry, while also enjoying the benefits of a flexible and remote work arrangement.

🌍 Location & Work Environment

Office Type: Remote work arrangement with the option to work from home or a co-working space.

Office Location(s): Indonesia

Geographic Context:

• Indonesia is the world's fourth most populous country and has a rapidly growing digital economy.
• The country has a strong focus on technology and innovation, making it an attractive market for digital marketing professionals.
• Indonesia's diverse cultural landscape and language barriers present unique challenges and opportunities for digital marketing campaigns.

Work Schedule: Full-time (40 hours per week), with flexible working hours to accommodate different time zones.

ASSUMPTION: The remote work arrangement and flexible working hours offered by Coding Collective make this role an attractive option for digital marketing professionals seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment
• Final interview with the Head of Marketing

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your ability to work independently and collaboratively.
• Prepare a portfolio showcasing your digital marketing campaigns, strategies, and results.
• Research Coding Collective and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Digital Marketing, Paid Advertising, Market Research, Analytics Tools, Content Marketing, Social Media Management, SEO, Collaboration, Communication, Data Analysis

ASSUMPTION: The application process for the Digital Marketing role at Coding Collective is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's needs and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Customer-centricity
• Continuous learning

Work Style:

• Results-driven
• Proactive and autonomous
• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to work in a dynamic and collaborative environment

Self-Assessment Questions:

• Do you align with Coding Collective's company values, particularly integrity and collaboration?
• Are you comfortable working remotely and independently, with the ability to manage your time effectively?
• Do you have strong communication skills and the ability to work effectively in a collaborative environment?

ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Coding Collective, and candidates who demonstrate a strong alignment with the company's values and work style are more likely to be successful in the role.

⚠️ Potential Challenges

• The dynamic nature of the digital marketing industry can present challenges in keeping up with the latest trends and technologies.
• The remote work arrangement may require strong self-motivation and time management skills.
• The diverse cultural landscape and language barriers in Indonesia may present unique challenges for digital marketing campaigns.
• The company's focus on providing high-quality IT outsourcing services may require the candidate to work closely with cross-functional teams and manage multiple projects simultaneously.

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's skills, experience, and personal circumstances.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position at Coding Collective offers a unique opportunity to work in a dynamic and growing industry, while also enjoying the benefits of a flexible and remote work arrangement.
• The digital marketing industry in Indonesia is rapidly growing, with a strong focus on technology and innovation.
• This role offers the opportunity to gain experience in a mid-level position and potentially advance to a management role as the company continues to grow.

ASSUMPTION: The comparison points listed above are not exhaustive and may vary depending on the candidate's skills, experience, and personal circumstances.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch.
• Managing and optimizing paid advertising campaigns across multiple digital platforms to achieve a specific ROI target.
• Conducting market research to identify potential opportunities for growth and expansion in the Indonesian market.

ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the digital marketing team currently?
• What opportunities are there for professional development and growth within the company?
• How does the company support remote workers and ensure a positive work-life balance?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your ability to work independently and collaboratively.
• Prepare a portfolio showcasing your digital marketing campaigns, strategies, and results.
• Research Coding Collective and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.