📌 Core Information
🔹 Job Title: Digital Marketing Advisor - JOIN
🔹 Company: FedEx
🔹 Location: Hoofddorp, North Holland, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Articulating the vision and long-term roadmap for user onboarding journeys
- Creating a strategic roadmap based on data to maximize value for the company
- Collaborating with global digital marketing organization, UX community, and regions
- Providing thought leadership in transitioning to a modern product development organization
- Working in a multi-disciplinary and international team environment
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management skills. It is ideal for a candidate with a strong background in digital marketing and product development.
📋 Key Responsibilities
✅ Directly responsible for articulating the vision and long-term roadmap for user onboarding journeys
✅ Create and continuously improve on an inspiring and ambitious product vision for the global digital registration and onboarding
✅ Align on this vision with the global digital marketing organization, the broader UX community, and the regions across the globe
✅ Create the strategic roadmap for the product(s) delivering on your vision, based on data and maximizing value for the company
✅ Collaborate with other Digital Product Development managers and ARTs in bringing across a consistent digital experience towards our customers
✅ Provide thought leadership in the transition to a modern product development organization for FedEx
ASSUMPTION: The role requires a strong understanding of Agile principles, data analysis, and stakeholder management. It involves working with various teams and stakeholders across the globe.
🎯 Required Qualifications
Education: Bachelor or master’s degree in IT, marketing, or business
Experience: 8+ years of experience in the digital space with at least 5 years in building digital applications
Required Skills:
- In-depth understanding and experience of Agile principles
- Data-driven mindset with knowledge of A/B testing, web analytics, voice of the customer, personas, and journey mapping
- Entrepreneurial and highly self-organizing mentality
- Ability to work in multi-disciplinary and international teams
- Extreme talent for and focus on stakeholder management in a large global organization
- Fluent in English
- Technical fluency – understanding complexity in technical discussions
Preferred Skills:
- Knowledge of SAFe (Scaled Agile Framework for Enterprises)
- Familiarity with the freight and package transportation industry
ASSUMPTION: The required qualifications reflect the need for a strategic thinker with a strong background in digital marketing and product development, as well as excellent communication and stakeholder management skills.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Digital Marketing Manager role in the Netherlands with 8+ years of experience)
Benefits:
- Attractive compensation package
- Training to get you started and on-the-job learning opportunities
- Extensive learning resources to further develop your skills and knowledge
- Tuition Assistance Program (applicable for FedEx positions with a permanent contract)
- Employee Assistance Program for you and your family in difficult life situations
- Employee reduced-rate shipping
- Great career opportunities
Working Hours: 39.25 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager role in the Netherlands with 8+ years of experience. The benefits package is comprehensive and designed to support the employee's professional and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Freight and Package Transportation
Company Size: 10,001+ employees (Global presence with a large employee base)
Founded: 1971 (FedEx Express)
Company Description:
- FedEx connects people and possibilities through its worldwide portfolio of shipping, transportation, e-commerce, and digital supply chain services
- Known for its commitment to safety, ethical and professional standards, and customer and community needs
- Emphasizes innovation, sustainability, and corporate social responsibility
Company Specialties:
- Shipping and logistics
- E-commerce and delivery services
- Business solutions
- Corporate citizenship and sustainability
- Entrepreneurship and innovation
- Technology and supply chain management
Company Website: careers.fedex.com
ASSUMPTION: FedEx is a well-established, global company with a strong focus on innovation, sustainability, and corporate social responsibility. It offers a comprehensive benefits package and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid to Senior level (Based on experience and responsibilities)
Reporting Structure: This role reports directly to the Global Digital Marketing organization and collaborates with various teams and stakeholders across the globe
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Potential career progression within the digital marketing or product development teams
- Opportunities to work on global projects and gain international experience
- possibility to transition into a management role or take on more strategic responsibilities
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and international experience. It is well-suited for a candidate looking to take on more strategic responsibilities and make a significant impact on a global scale.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): Taurusavenue 111, Hoofddorp, North Holland, Netherlands (Headquarters for FedEx Express Europe)
Geographic Context:
- Hoofddorp is located near Schiphol Airport, offering easy access to international travel
- The area has a mix of residential and commercial properties, with a variety of amenities nearby
- Hoofddorp is part of the Amsterdam metropolitan area, providing access to cultural attractions, entertainment, and nightlife
Work Schedule: Monday to Friday, with flexible working hours to accommodate team members' needs and preferences
ASSUMPTION: The office environment is designed to foster collaboration and productivity, with a focus on employee well-being. The location offers easy access to international travel and a variety of amenities, making it an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Stakeholder management and communication skills
- Cultural fit and alignment with FedEx's values
- Technical proficiency in digital marketing and product development
Application Tips:
- Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and stakeholder management skills
- Prepare examples of your past work that demonstrate your ability to create and execute on a strategic vision
- Research FedEx's company culture and values to ensure a strong cultural fit
- Prepare questions to ask the interviewer about the role, team dynamics, and growth opportunities
ATS Keywords: Digital Marketing, Product Development, Agile, Data Analysis, Stakeholder Management, Strategic Thinking, Global Marketing, User Onboarding, Roadmap, Vision
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, data analysis, and stakeholder management skills, as well as their cultural fit with FedEx's values. Tailoring your application materials to these assessment areas will increase your chances of success.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., JIRA, Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Marketing automation and CRM tools (e.g., Marketo, Salesforce, HubSpot)
- User experience design and prototyping tools (e.g., Sketch, Figma, Adobe XD)
ASSUMPTION: The required tools and technologies reflect the role's focus on data analysis, project management, collaboration, and user experience design. Familiarity with these tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Respect
- Excellence
- People
- Service
- Profit
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and entrepreneurial
- Adaptable and flexible
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you ensure that your strategic vision aligns with the needs and goals of your stakeholders?
- Can you provide an example of a time when you had to adapt your approach due to changing circumstances or feedback?
- How do you prioritize and manage multiple projects or responsibilities with competing deadlines?
ASSUMPTION: FedEx values a collaborative, data-driven, and innovative work style. Candidates should assess their fit with these values and be prepared to demonstrate their alignment during the interview process.
⚠️ Potential Challenges
- Working in a large, global organization with complex stakeholder dynamics
- Balancing strategic thinking with day-to-day tactical tasks
- Managing multiple projects and priorities with competing deadlines
- Adapting to a fast-paced, ever-changing work environment
- Ensuring consistent communication and collaboration across global teams
ASSUMPTION: The role presents several challenges, including navigating a complex stakeholder environment, balancing strategic and tactical tasks, and adapting to a fast-paced work environment. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in such an environment.
📈 Similar Roles Comparison
- Digital Marketing Manager - Global Onboarding
- Focuses on global user onboarding strategies and roadmaps
- Requires strong stakeholder management and communication skills
- May have less emphasis on data analysis and product development
- Product Manager - User Experience
- Focuses on user experience design and optimization
- Requires strong user research and design skills
- May have less emphasis on strategic roadmap development and stakeholder management
- Digital Marketing Strategist - Global
- Focuses on global digital marketing strategies and campaigns
- Requires strong analytical and data-driven skills
- May have less emphasis on product development and roadmap creation
ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements. Candidates should assess their skills and interests to determine the best fit for their career goals.
📝 Sample Projects
- Developing a comprehensive user onboarding strategy and roadmap for a global e-commerce platform
- Conducting user research and usability testing to inform product development and improvement
- Collaborating with cross-functional teams to launch a new digital marketing campaign targeting international markets
ASSUMPTION: These sample projects reflect the role's focus on strategic thinking, data analysis, stakeholder management, and global marketing. Candidates should be prepared to discuss their relevant experience and how it translates to these project requirements.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing and product development strategy for FedEx?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate with other global digital marketing and product development teams?
- What are the most significant challenges facing the user onboarding process, and how can this role address them?
- How does FedEx support the professional development and growth of its employees?
ASSUMPTION: These questions are designed to help candidates understand the role's strategic importance, team dynamics, and growth opportunities. Asking thoughtful questions demonstrates the candidate's interest and engagement with the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and stakeholder management skills
- Prepare examples of your past work that demonstrate your ability to create and execute on a strategic vision
- Research FedEx's company culture and values to ensure a strong cultural fit
- Prepare questions to ask the interviewer about the role, team dynamics, and growth opportunities
- Follow up with the hiring manager within 7 days of your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
