Digital Marketing & Affiliates Manager

📌 Core Information

🔹 Job Title: Digital Marketing & Affiliates Manager

🔹 Company: White Fox Boutique

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing performance marketing strategies to drive traffic, sales, and followers.
• Managing and optimizing affiliate marketing programs to boost sales and performance.
• Collaborating with cross-functional teams to ensure campaigns align with brand objectives.
• Analyzing campaign performance and providing insights to stakeholders.
• Staying up-to-date with industry trends and best practices in performance marketing.

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive marketing success.

📋 Key Responsibilities

✅ Performance Marketing:

• Develop and implement performance marketing strategies.
• Coordinate campaigns with the agency to ensure alignment with brand objectives.
• Analyze campaign performance using tools like Google Analytics.
• Optimize campaigns through A/B testing, targeting adjustments, and creative refinement.
• Collaborate with other teams to ensure campaigns align with overall brand messaging.
• Conduct market research to stay informed about trends and best practices.

✅ Affiliate Marketing:

• Manage the affiliate marketing program to align with brand goals.
• Optimize placements with top affiliates to drive sales and performance.
• Build and maintain relationships with affiliates to support their success.
• Monitor affiliate performance metrics and optimize campaigns accordingly.
• Manage administrative tasks such as order cancellations and invoice payments.

✅ General:

• Manage the performance marketing budget to maximize ROI.
• Independently build, schedule, and report on ad campaigns.
• Utilize customer data and insights to inform marketing strategies.
• Monitor competitors' activities and performance.
• Prepare and present weekly reports on affiliate and performance marketing activities.
• Create detailed briefs for the graphics team and efficiently hand over marketing materials.
• Train and upskill team members in briefing, building, and reporting on ad campaigns.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-4 years of management experience and a minimum of 3-4 years managing SEM and Affiliate campaigns (in-house or agency-side).

Required Skills:

• Proven experience in performance marketing and affiliate management.
• Strong proficiency in Google Workspace, MS Excel, PowerPoint, and Word.
• Excellent data analysis and reporting skills.
• Ability to optimize campaigns based on performance data.
• Strong communication and collaboration skills.
• Passion for understanding consumer insights and translating them into actionable business ideas.
• Excellent time management and deadline-driven skills.

Preferred Skills:

• Experience with analytics tools including Google Analytics 360 and Google Tag Manager.
• Proactive approach to staying informed about new industry trends or technologies.

ASSUMPTION: Candidates with a strong blend of strategic thinking, data analysis, and cross-functional collaboration skills will excel in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is AU$80,000 - AU$100,000 per year, based on industry standards for a mid-level marketing manager in Sydney. This estimate takes into account the required experience level and the company's size.

Benefits:

• Brand new offices including an on-site gym.
• Great, fun, and collaborative team culture.
• Generous monthly clothing allowance plus ongoing discounts.
• Fun events throughout the year.

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: White Fox Boutique operates in the competitive retail industry, focusing on women's fashion. The company has experienced rapid growth since its founding in 2013, becoming a globally recognized brand.

Company Size: With 51-200 employees, White Fox Boutique is a mid-sized company where applicants can expect a collaborative and dynamic work environment.

Founded: White Fox Boutique was founded in 2013 and is headquartered in Rosebery, NSW, Australia.

Company Description:

• White Fox Boutique is a globally recognized fashion brand loved by babes and celebs worldwide.
• The company offers a wide range of trendy and affordable clothing, shoes, and accessories.
• White Fox Boutique is committed to providing excellent customer service and fostering a positive work environment.

Company Specialties:

• Fast fashion and trendy clothing.
• E-commerce and online retail.
• Global brand expansion.

Company Website: whitefoxboutique.com.au

ASSUMPTION: White Fox Boutique's success in the competitive retail industry can be attributed to its ability to stay trendy, offer affordable pricing, and provide excellent customer service.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing or a similar executive.

Reporting Structure: The Digital Marketing & Affiliates Manager will oversee a team of marketing specialists and may collaborate with other departments such as content, creative, graphics, PR, and product teams.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include a hybrid model, with specific office days required and the option to work from home on other days.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a more senior role.
• White Fox Boutique's global expansion may present international career opportunities for high-performing employees.
• Applicants can gain valuable experience in performance marketing, affiliate management, and cross-functional collaboration in this role.

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion plans and the incumbent's performance and aspirations.

🌍 Location & Work Environment

Office Type: White Fox Boutique's headquarters is a modern, brand-new office space with an on-site gym, located in Rosebery, NSW, Australia.

Office Location(s): 45-49 Dunning Avenue, Rosebery, NSW 2018, AU

Geographic Context:

• Sydney is a vibrant, multicultural city with a thriving fashion industry and a high cost of living.
• Rosebery is an inner-city suburb with easy access to public transportation and numerous amenities.
• The office location is convenient for employees living in or near Sydney's eastern suburbs.

Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday. The role may require occasional overtime or weekend work to meet project deadlines or attend events.

ASSUMPTION: The work environment at White Fox Boutique is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review (1-2 weeks).
• Phone or video screen (30-45 minutes).
• In-person or video interview with the hiring manager (60-90 minutes).
• Final interview with the Head of Marketing or another senior executive (60-90 minutes).
• Background check and reference verification (1-2 weeks).

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Data analysis and reporting skills.
• Communication and collaboration skills.
• Industry knowledge and passion for fashion retail.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of White Fox Boutique's brand and target audience in your application materials.
• Prepare for interview questions that assess your strategic thinking, data analysis, and communication skills.
• Research White Fox Boutique's competitors and industry trends to showcase your knowledge and enthusiasm for the role.

ATS Keywords: Performance marketing, affiliate marketing, campaign management, data analysis, Google Analytics, Google Workspace, marketing strategy, cross-functional collaboration, consumer insights, fashion retail.

ASSUMPTION: The application process for this role may vary depending on the hiring manager's preferences and the company's current hiring needs.

🛠️ Tools & Technologies

• Google Workspace (Sheets, Slides, Docs, Forms).
• Google Analytics and Google Tag Manager.
• Social media advertising platforms (e.g., Meta, Tiktok, Pinterest, Snapchat, Spotify).
• Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale, Impact Radius).
• Project management tools (e.g., Asana, Trello, Jira).
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Meet).

ASSUMPTION: The tools and technologies required for this role may evolve as the company's marketing strategies and technologies change.

👔 Cultural Fit Considerations

Company Values:

• Passion for fashion and retail.
• Collaboration and teamwork.
• Innovation and continuous learning.
• Customer focus and excellence.

Work Style:

• Fast-paced and dynamic.
• Collaborative and team-oriented.
• Data-driven and results-focused.
• Adaptable and open to change.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in performance marketing?
• Can you provide an example of a time when you optimized a marketing campaign based on data analysis and improved its performance?
• How do you approach collaborating with cross-functional teams to ensure campaigns align with overall brand messaging and objectives?

ASSUMPTION: Applicants who align with White Fox Boutique's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
• The role requires a strong balance of strategic thinking, data analysis, and cross-functional collaboration, which may be challenging for candidates who are stronger in one area than others.
• The competitive retail industry and the company's rapid growth may present challenges in terms of workload and expectations.
• The role may require occasional overtime or weekend work to meet project deadlines or attend events, which may be challenging for candidates with personal commitments or preferences.

ASSUMPTION: The potential challenges of this role will depend on the incumbent's skills, preferences, and work-life balance needs.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or an Affiliate Marketing Manager role in other retail or e-commerce companies.
• However, this role combines both performance marketing and affiliate marketing responsibilities, making it unique in its scope and focus.
• Career paths for this role may include progression into more senior marketing roles, such as Head of Marketing or Chief Marketing Officer, or transition into related fields such as e-commerce management or brand management.

ASSUMPTION: The comparison of this role to similar roles in other companies will depend on the specific job requirements, company size, and industry context.

📝 Sample Projects

• Developing and implementing a performance marketing strategy to drive traffic and sales for a new product launch.
• Optimizing affiliate marketing campaigns to improve conversion rates and boost sales for a specific brand or product category.
• Conducting a competitive analysis of other fashion retailers' marketing strategies and identifying opportunities for White Fox Boutique to differentiate itself and gain market share.

ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives the Digital Marketing & Affiliates Manager may be responsible for, but the specific projects will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for global expansion and how this role may contribute to those efforts?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a time when the company successfully pivoted its marketing strategy in response to changing market conditions or consumer preferences?
• How does the company measure the success of its marketing campaigns, and how are those metrics communicated to stakeholders?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The key questions to ask during the interview will depend on the applicant's specific interests, concerns, and goals for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of White Fox Boutique's brand and target audience.
• Prepare for interview questions that assess your strategic thinking, data analysis, and communication skills, as well as your knowledge of the fashion retail industry and White Fox Boutique's competitors.
• Research White Fox Boutique's company culture and values to ensure a strong fit with your personal work style and career goals.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.