📌 Core Information
🔹 Job Title: Digital Marketing Analysis Specialist (Web Strategy Specialist)
🔹 Company: Progress
🔹 Location: Sofia, Bulgaria
🔹 Job Type: Full-Time Regular Employee
🔹 Category: Software Development
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting web strategy plans aligned with product marketing goals
- Applying analytical skills to monitor website performance
- Collaborating with cross-functional teams to gather data and support web initiatives
- Contributing to the execution of the web strategy and roadmap
- Assisting in monitoring digital performance and supporting journey analysis and optimization tasks
ASSUMPTION: This role requires a balance of analytical and creative thinking to drive improvements in user engagement, conversion, and lead generation.
📋 Key Responsibilities
✅ Supporting execution of web strategy plans aligned with product marketing goals under guidance from senior team members
✅ Applying analytical skills to monitor website performance and identify opportunities for improvement in engagement and conversion
✅ Collaborating with cross-functional teams to gather data and support web initiatives
✅ Contributing to the execution of the web strategy and roadmap
✅ Assisting in monitoring digital performance and supporting journey analysis and optimization tasks
✅ Understanding business goals and supporting alignment of web activities with marketing objectives
✅ Conducting basic analysis of user journey and suggesting improvements using standard tools
✅ Supporting maintenance of analytics tools and dashboards
✅ Gathering and interpreting data to support recommendations for improving user experience
✅ Keeping current with industry trends and sharing relevant insights with the team
ASSUMPTION: The role involves a mix of data analysis, creative problem-solving, and collaboration with various teams to drive digital marketing success.
🎯 Required Qualifications
Education: BA/BS or equivalent working experience
Experience: 2-4 years in digital marketing or analytics
Required Skills:
- Familiarity with Google Analytics and CRO tools
- Basic HTML/CSS knowledge
- Strong communication and collaboration skills
- Ability to manage multiple tasks in a fast-paced environment
- Ability to effectively communicate with individuals at all levels
- Strong analytical and creative problem-solving skills
- Proactive nature and ability to project manage individual projects
- Clear understanding of digital experience technologies from both marketer and consumer's point of view
Preferred Skills:
- Experience with tools such as CrazyEgg or HotJar
ASSUMPTION: The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proactive approach to driving digital marketing success.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
- 30 days paid annual vacation
- Extra day off for your birthday
- 2 additional days off for volunteering
- Premium healthcare and dental care coverage
- Additional pension insurance
- Well-equipped gym on-site
- Co-funded Multisport card
- Daycare Center for your little ones on-site
- Flexible working hours and work-from-home allowance
- Free underground parking with a designated space for bikes and electric scooters
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on application development, web development, cloud development, and digital experience
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1981, with a rich history and established reputation in the software industry
Company Description:
- Progress empowers organizations to achieve transformational success in the face of disruptive change
- The company's software enables customers to develop, deploy, and manage responsible AI-powered applications and digital experiences with agility and ease
- Over 4 million developers and technologists at hundreds of thousands of enterprises depend on Progress
Company Specialties:
- Application development
- Web development
- Cloud development
- Application modernization
- Digital experience
- Content management
- Data connectivity
- Business rules
- Secure file transfer
- Network monitoring
- Frontend development
- Developer productivity
- UI library
- UI components
- Automated testing
- Web proxy
- Design systems
- DevOps
- DevSecOps
- Cloud deployment
Company Website: www.progress.com
ASSUMPTION: Progress is a well-established company with a strong reputation in the software industry, offering a comprehensive benefits package and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing team and the broader organization
Reporting Structure: The role reports directly to the Web Strategy Team Lead and collaborates with various cross-functional teams, including Demand Generation, Product Marketing, and Web & Digital
Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility and work-life balance
Growth Opportunities:
- Progression to a senior role within the digital marketing team
- Expansion into other areas of marketing or related fields within the organization
- Development of specialized skills and expertise in digital marketing and analytics
ASSUMPTION: The role offers a clear path for career growth and development within the digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Sofia, Bulgaria
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people
- The city offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions
- Sofia has a temperate-continental climate, with warm summers and cold winters
Work Schedule: Flexible, with a focus on results and work-life balance
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide employees with the best of both worlds, combining the structure of on-site work with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Technical proficiency in digital marketing and analytics tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your analytical skills, problem-solving abilities, and cultural fit
- Demonstrate your understanding of the company, its products, and the digital marketing landscape
ATS Keywords: Digital Marketing, Analytics, Google Analytics, CRO Tools, HTML, CSS, Communication, Collaboration, Problem-Solving, Project Management, User Experience, Data Interpretation, Industry Trends, Stakeholder Engagement, Performance Monitoring
ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, problem-solving abilities, and cultural fit, with a strong emphasis on technical proficiency in digital marketing and analytics tools.
🛠️ Tools & Technologies
- Google Analytics
- CRO Tools (CrazyEgg, HotJar)
- HTML/CSS
- Project management tools (Asana, Trello, Jira)
- Data visualization tools (Tableau, Power BI)
- Collaboration tools (Microsoft Office Suite, Google Workspace)
ASSUMPTION: The role requires proficiency in a range of digital marketing and analytics tools, as well as strong communication and collaboration skills to work effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and analytical
- Creative and problem-solving-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to interpret data to drive informed decision-making?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple tasks?
- Do you have excellent communication skills and the ability to engage with stakeholders at all levels?
- Are you proactive, self-motivated, and able to work independently when needed?
- Do you have a clear understanding of digital experience technologies from both the marketer and consumer's point of view?
ASSUMPTION: The ideal candidate will possess a strong analytical mindset, excellent communication skills, and a proactive approach to driving digital marketing success, with a clear understanding of digital experience technologies and a strong cultural fit with the company's values.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation
- The role may involve collaborating with teams across different time zones, requiring flexibility and effective communication
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with the team
ASSUMPTION: The role presents unique challenges that require a proactive, adaptable, and results-driven approach to succeed.
📈 Similar Roles Comparison
- This role focuses more on data analysis and user experience optimization than other digital marketing roles, such as SEO or PPC specialists
- The role requires a strong analytical mindset and technical proficiency in digital marketing and analytics tools
- The career path for this role may lead to senior digital marketing roles or related fields within the organization
ASSUMPTION: The role is unique in its focus on data analysis and user experience optimization, requiring a strong analytical mindset and technical proficiency in digital marketing and analytics tools.
📝 Sample Projects
- Conducting a comprehensive website audit to identify opportunities for improvement in user engagement and conversion
- Developing and implementing A/B tests to optimize user experience and drive conversions
- Analyzing user journey data to inform UX improvements and enhance visibility
- Collaborating with cross-functional teams to execute digital marketing initiatives and campaigns
ASSUMPTION: The role involves a mix of data analysis, creative problem-solving, and collaboration with various teams to drive digital marketing success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Web Strategy team and the broader digital marketing organization?
- How does this role contribute to the overall success of the digital marketing team and the company's goals?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly within the digital marketing team?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your analytical skills, problem-solving abilities, and cultural fit
- Demonstrate your understanding of the company, its products, and the digital marketing landscape
- Follow up with the hiring manager within one week after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
