Digital Marketing and E-Commerce Manager

📌 Core Information

🔹 Job Title: Digital Marketing and E-Commerce Manager

🔹 Company: AccorHotel

🔹 Location: Doha, Qatar

🔹 Job Type: Full-time

🔹 Category: Hospitality & Tourism

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to increase online visibility, traffic, and sales
• Managing and optimizing e-commerce platforms to enhance user experience and conversion rates
• Planning and implementing SEO/SEM campaigns to improve search engine rankings and drive qualified traffic
• Creating and overseeing social media marketing initiatives across various platforms
• Collaborating with cross-functional teams to ensure alignment of marketing efforts with overall business goals

ASSUMPTION: This role requires a high level of digital marketing expertise and experience in e-commerce to drive online growth and enhance the hotel's online presence.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies to increase online visibility, traffic, and sales

✅ Manage and optimize e-commerce platforms to enhance user experience and conversion rates

✅ Plan and implement SEO/SEM campaigns to improve search engine rankings and drive qualified traffic

✅ Create and oversee social media marketing initiatives across various platforms

✅ Develop and manage content marketing strategies to engage and retain customers

✅ Design and execute email marketing campaigns to nurture leads and drive sales

✅ Utilize Google Analytics and other tools to track, analyze, and report on key performance metrics

✅ Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals

✅ Stay up-to-date with the latest digital marketing trends and e-commerce best practices

✅ Manage project timelines, budgets, and resources effectively

✅ Optimize customer relationship management (CRM) systems to improve customer engagement and retention

ASSUMPTION: This role requires a strong understanding of digital marketing channels, e-commerce platforms, and data analysis tools to succeed in driving online growth and customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing and e-commerce

Required Skills:

• Proven track record of successful online marketing campaigns and e-commerce growth
• Strong knowledge of digital marketing channels, including SEO/SEM, social media, content marketing, and email marketing
• Proficiency in e-commerce platforms such as Shopify or Magento
• Advanced skills in Google Analytics and data analysis
• Experience with CRM systems and marketing automation tools
• Excellent project management and organizational skills
• Strong analytical and problem-solving abilities
• Ability to work effectively in a fast-paced, results-driven environment
• Excellent written and verbal communication skills

Preferred Skills:

• Google Analytics certification
• Additional digital marketing certifications (e.g., Google Ads, Facebook Blueprint)
• In-depth understanding of e-commerce trends, best practices, and consumer behavior in online shopping

ASSUMPTION: Candidates with a strong background in digital marketing and e-commerce, along with relevant certifications and a proven track record, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is QAR 25,000 - 35,000 per month (approximately USD 6,850 - 9,650), based on experience and industry standards for digital marketing managers in Doha.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Dynamic work environment in the hospitality industry

Working Hours: Full-time position with standard office hours, Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, with a focus on hotels and resorts. The company competes in a global market with other major hotel chains and local independent hotels.

Company Size: AccorHotel is a large multinational corporation with over 96,500 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects but may also have a more structured and hierarchical work environment.

Founded: AccorHotel was founded in 1967 and has since grown into one of the largest hotel operators in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of various customer segments.
• The company is committed to sustainable development and responsible business practices, aiming to create positive impact both locally and globally.
• AccorHotel's diverse portfolio of brands caters to different market segments, from luxury five-star palaces to smart economy hotels, ensuring there is a suitable option for every guest.

Company Specialties:

• Hospitality and catering services
• Hotel management and operations
• Loyalty programs and customer engagement
• Digital innovation and technology in hospitality

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive experience and global presence provide a strong foundation for career growth and development in the hospitality industry.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with a focus on driving digital marketing and e-commerce growth for the hotel.

Reporting Structure: The Digital Marketing and E-Commerce Manager will report directly to the Hotel Manager or a relevant department head within the hotel's management team.

Work Arrangement: This is an on-site role, requiring the manager to be present at the hotel's location in Doha, Qatar.

Growth Opportunities:

• Progression to a regional or global digital marketing role within AccorHotel
• Expansion into other areas of hotel management or hospitality services
• Development of leadership and mentoring skills through managing and training junior team members

ASSUMPTION: This role offers opportunities for career growth within AccorHotel's extensive global network, as well as the chance to develop management and leadership skills.

🌍 Location & Work Environment

Office Type: The hotel's office is located within the hotel premises, providing a convenient and integrated work environment.

Office Location(s): Corniche Park Towers, Doha, Qatar

Geographic Context:

• Doha, the capital city of Qatar, offers a vibrant and multicultural environment with a strong focus on tourism and hospitality.
• The Corniche Park Towers location provides easy access to the city's major attractions, shopping centers, and business districts.
• Qatar's strategic location in the Middle East allows for convenient travel connections to other global destinations.

Work Schedule: The work schedule is primarily Monday to Friday, with standard office hours. However, flexibility is required to meet project deadlines and support event-driven marketing campaigns.

ASSUMPTION: The hotel's location in Doha, Qatar, offers a dynamic and multicultural work environment, with easy access to the city's attractions and business districts.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorHotel careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Hotel Manager or relevant department head
• Final interview or assessment with senior leadership

Key Assessment Areas:

• Digital marketing and e-commerce expertise
• Strategic thinking and planning
• Communication and presentation skills
• Problem-solving and analytical abilities
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing and e-commerce experience and achievements
• Demonstrate your understanding of the hospitality industry and AccorHotel's unique selling points
• Prepare examples of successful digital marketing campaigns you've led or contributed to in the past
• Research AccorHotel's competitors and market position to showcase your industry knowledge

ATS Keywords: Digital Marketing, E-Commerce, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, Data Analysis, CRM Systems, Project Management, Hospitality Industry, AccorHotel

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing expertise and cultural fit within AccorHotel.

🛠️ Tools & Technologies

• Google Analytics
• SEO/SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• E-commerce platforms (e.g., Shopify, Magento)
• CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in industry-standard digital marketing and e-commerce tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Excellence
• Innovation
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences
• Adaptable and responsive to change in a fast-paced environment

Self-Assessment Questions:

• How do you embody AccorHotel's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: AccorHotel values candidates who demonstrate a strong cultural fit, with a focus on collaboration, results-driven work, and adaptability in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Balancing the need for creativity and innovation with the requirement to meet specific business objectives
• Working in a dynamic and sometimes unpredictable hospitality environment

ASSUMPTION: This role presents unique challenges related to the fast-paced nature of the hospitality industry and the need to balance creativity with business objectives.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on driving e-commerce growth and enhancing the hotel's online presence
• This role requires a strong understanding of the hospitality industry and its unique marketing challenges
• Career progression in this role could lead to opportunities in hotel management or regional digital marketing positions within AccorHotel

ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions, with a focus on driving e-commerce growth in the hospitality industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO/SEM strategy to improve search engine rankings and drive qualified traffic to the hotel's website
• Creating and managing social media marketing campaigns to engage customers and promote hotel events and offers
• Designing and implementing email marketing campaigns to nurture leads and drive direct bookings through the hotel's website

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the hotel's current digital marketing strategy and how this role fits into that plan?
• How does the hotel measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for professional development and growth within AccorHotel?
• How does the hotel support work-life balance for its employees?
• Can you provide an example of a successful digital marketing campaign the hotel has implemented in the past, and what made it successful?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the hotel's digital marketing strategy, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume and cover letter to highlight your digital marketing and e-commerce experience and achievements
• Prepare examples of successful digital marketing campaigns you've led or contributed to in the past
• Research AccorHotel's competitors and market position to showcase your industry knowledge
• Follow up with the hiring manager or HR representative two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.