📌 Core Information
🔹 Job Title: Digital Marketing and General Marketing Graduate
🔹 Company: Roche
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the execution and optimization of digital marketing campaigns across various channels.
- Supporting content creation and management for digital platforms, ensuring brand consistency and audience engagement.
- Monitoring digital campaign performance, tracking key metrics, and contributing to reporting and analysis.
- Contributing to the development and implementation of integrated marketing plans.
- Assisting in market research activities, competitive analysis, and consumer insights gathering.
- Supporting the creation of marketing collateral and assisting in product launch preparations.
- Analyzing product performance data and market trends relevant to specific product lines.
ASSUMPTION: This role is designed to provide a well-rounded marketing experience, offering exposure to both digital strategies and broader marketing processes within a fast-paced environment.
📋 Key Responsibilities
✅ Assist in the execution and optimization of digital marketing campaigns across various channels (e.g., social media, email, search engines, display advertising).
✅ Support content creation and management for digital platforms, ensuring brand consistency and audience engagement.
✅ Monitor digital campaign performance, track key metrics, and contribute to reporting and analysis.
✅ Contribute to the development and implementation of integrated marketing plans.
✅ Assist in market research activities, competitive analysis, and consumer insights gathering.
✅ Support the creation of marketing collateral (e.g., presentations, brochures, flyers) for campaigns, events, and general product promotion activities.
✅ Assist in product launch preparations, including developing marketing materials and communication strategies.
✅ Support the analysis of product performance data and market trends relevant to specific product lines.
ASSUMPTION: This role requires a mix of creative and analytical skills, with a strong focus on digital marketing and general marketing principles.
🎯 Required Qualifications
Education: Recent graduate with a Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience: No formal experience required, but relevant internships or projects are a plus.
Required Skills:
- Strong interest in both digital marketing and general marketing principles.
- Excellent written and verbal communication skills.
- Proactive, highly organized, and detail-oriented.
- Ability to work independently and collaboratively in a team environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google.
- Familiarity with digital marketing tools and platforms (e.g., social media management tools, email marketing platforms, Google Analytics) is a plus.
Preferred Skills:
- Previous experience in marketing or a related field.
- Fluency in additional languages.
ASSUMPTION: While relevant experience is beneficial, this role is designed to be an entry-level position, focusing on developing the right skills and attitudes rather than prior experience.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 250,000 and ZAR 350,000 per annum, based on industry standards for entry-level marketing positions in South Africa. This estimate may vary depending on the candidate's qualifications and experience.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth.
- Dynamic and inclusive work environment.
Working Hours: The role requires a standard workweek of 40 hours, with some flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Roche operates in the Biotechnology Research industry, focusing on pharmaceuticals and diagnostics to advance science and improve people's lives.
Company Size: Roche is a large organization with over 100,000 employees globally, offering a diverse range of opportunities and a well-established infrastructure.
Founded: Roche was founded in 1896 and has since grown into a global leader in healthcare, with a strong commitment to innovation and sustainability.
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives.
- The company is the world's largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Great place to work
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Healthcare technology
- Big data
Company Website: http://www.roche.com/
ASSUMPTION: Roche's extensive experience and global presence provide a stable and supportive environment for professional growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position, designed to provide a comprehensive understanding of marketing operations within a fast-paced environment.
Reporting Structure: The role reports directly to the Marketing Manager or a similar supervisor within the marketing department.
Work Arrangement: The role is on-site, with a standard workweek of 40 hours, offering some flexibility for project demands.
Growth Opportunities:
- Mentorship and guidance from experienced marketing and product professionals.
- Opportunity to contribute to real-world projects and campaigns.
- Exposure to various aspects of a fast-paced business, with potential for career progression within the company for high-performing individuals.
ASSUMPTION: This role serves as an excellent launchpad for a career in marketing, offering a unique blend of digital exposure, general marketing support, and direct interaction with product development.
🌍 Location & Work Environment
Office Type: Roche's office in Johannesburg is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The role is based at Roche's office in Midrand, Johannesburg.
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the African continent.
- The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.
- Johannesburg has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: The role follows a standard workweek of 40 hours, with some flexibility for project demands.
ASSUMPTION: The Midrand office provides a dynamic and inclusive work environment, with easy access to major highways and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Roche careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations.
- Background check and reference verification for the selected candidate.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Problem-solving abilities and analytical thinking.
- Cultural fit and alignment with Roche's values and mission.
- Enthusiasm for learning and growth in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of digital marketing and general marketing principles in your application materials.
- Showcase any relevant projects or internships that showcase your skills and passion for marketing.
ATS Keywords: Digital Marketing, General Marketing, Content Creation, Campaign Optimization, Market Research, Competitive Analysis, Consumer Insights, Communication Skills, Team Collaboration, Proactive, Organized, Detail-Oriented, Microsoft Office, Google Analytics
ASSUMPTION: Roche's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (optional)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Google Analytics
ASSUMPTION: Familiarity with relevant digital marketing tools and platforms is beneficial but not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- Courage
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a growth mindset and a strong desire to learn and improve?
ASSUMPTION: Roche values a diverse and inclusive work environment, seeking candidates who can contribute to and thrive in this culture.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management.
- The fast-paced nature of the role may present occasional challenges in balancing workload and priorities.
- Some flexibility may be required to accommodate project demands and deadlines.
- The role may involve working with sensitive or confidential information, requiring discretion and professionalism.
ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role offers a unique blend of digital exposure, general marketing support, and direct interaction with product development, setting it apart from more specialized marketing positions.
- As an entry-level role, it provides a broader range of experiences compared to more senior or specialized positions within the marketing field.
- Career progression within Roche may lead to opportunities in product management, marketing management, or other related fields, depending on the candidate's skills, interests, and performance.
ASSUMPTION: This role serves as an excellent starting point for a career in marketing, offering a well-rounded experience and opportunities for growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch.
- Conducting market research and competitive analysis to inform marketing strategies and tactics.
- Creating and managing email marketing campaigns to engage customers and drive product adoption.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and objectives of the company?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and support each other in achieving shared goals?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Roche careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, emphasizing your interest in both digital marketing and general marketing principles.
- Prepare for your interview by researching Roche's mission, values, and recent projects, and practicing common marketing interview questions.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
