Digital Marketing and General Marketing Graduate

📌 Core Information

🔹 Job Title: Digital Marketing and General Marketing Graduate

🔹 Company: Roche

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-30

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in digital marketing campaigns across various channels
• Supporting content creation and management for digital platforms
• Monitoring campaign performance and contributing to reporting
• Contributing to integrated marketing plans and product launch preparations

ASSUMPTION: This role is designed to provide a comprehensive understanding of marketing operations within a fast-paced environment, offering a unique blend of digital exposure, general marketing support, and direct interaction with product development.

📋 Key Responsibilities

✅ Assist in the execution and optimization of digital marketing campaigns across various channels (e.g., social media, email, search engines, display advertising)

✅ Support content creation and management for digital platforms, ensuring brand consistency and audience engagement

✅ Monitor digital campaign performance, track key metrics, and contribute to reporting and analysis

✅ Contribute to the development and implementation of integrated marketing plans

✅ Assist in market research activities, competitive analysis, and consumer insights gathering

✅ Support the creation of marketing collateral (e.g., presentations, brochures, flyers) for campaigns, events, and general product promotion activities

✅ Assist in product launch preparations, including developing marketing materials and communication strategies

✅ Support the analysis of product performance data and market trends relevant to specific product lines

ASSUMPTION: The role requires a balance of independent work and collaboration, with a focus on supporting various marketing activities and contributing to overall campaign success.

🎯 Required Qualifications

Education: Recent graduate with a Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Experience: None specified (Entry-Level position)

Required Skills:

• Strong interest in both digital marketing and general marketing principles
• Excellent written and verbal communication skills
• Proactive, highly organized, and detail-oriented
• Ability to work independently and collaboratively in a team environment
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google
• Familiarity with digital marketing tools and platforms (e.g., social media management tools, email marketing platforms, Google Analytics) is a plus

Preferred Skills:

• Previous marketing or related internship experience
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, previous marketing experience or relevant coursework would be beneficial but not required for this entry-level position.

💰 Compensation & Benefits

Salary Range: As an entry-level position, the salary range for this role in South Africa typically falls between ZAR 250,000 - 350,000 per annum (USD 17,000 - 24,000). However, this can vary based on individual qualifications and company-specific policies.

Benefits:

• Supportive and collaborative work environment
• Hands-on experience in a diverse range of marketing activities
• Mentorship and guidance from experienced marketing and product professionals
• Opportunity to contribute to real-world projects and campaigns
• Exposure to various aspects of a fast-paced business
• Potential for career progression within the company for high-performing individuals

Working Hours: Full-time position, with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM) and flexibility based on project needs

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for entry-level marketing positions in South Africa. Actual salary may vary based on individual qualifications and company-specific policies.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Global), with a significant presence in South Africa

Founded: 1896 (Global), with a history of innovation and growth in the pharmaceutical and diagnostics sectors

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company is the leader in personalised healthcare, aiming to fit the right treatment to each patient in the best way possible
• Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
• The company is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• diagnostics
• pharmaceuticals
• research
• healthcare
• personalised healthcare
• diabetes care
• genomics
• healthcare technology
• big data

Company Website: careers.roche.com

ASSUMPTION: Roche's global presence and extensive experience in the pharmaceutical and diagnostics industries provide a robust foundation for professional growth and development.

📊 Role Analysis

Career Level: Entry-Level (Graduate)

Reporting Structure: This role reports directly to the Marketing Manager or a similar supervisor within the marketing department

Work Arrangement: On-site, with the possibility of occasional remote work based on project needs and company policies

Growth Opportunities:

• Potential career progression within the company for high-performing individuals
• Exposure to various aspects of a fast-paced business, providing a well-rounded understanding of marketing operations
• Mentorship and guidance from experienced marketing and product professionals

ASSUMPTION: This role offers a unique opportunity for recent graduates to gain hands-on experience in both digital marketing and general marketing principles, with potential for long-term career growth within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and supportive work culture

Office Location(s): Johannesburg, Gauteng, South Africa

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country
• The Gauteng province is the most developed and industrialized region in South Africa
• South Africa is a multicultural country with a diverse range of industries and business opportunities

Work Schedule: Full-time position, with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM) and flexibility based on project needs

ASSUMPTION: The location and work environment provide ample opportunities for professional growth and development, with access to a diverse range of industries and business networks.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Roche careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Communication skills and ability to articulate marketing concepts and ideas
• Problem-solving skills and analytical thinking
• Cultural fit and alignment with Roche's values and mission
• Enthusiasm and passion for marketing and personalised healthcare

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your understanding of digital marketing principles and general marketing concepts
• Showcase any relevant coursework, projects, or internship experiences that showcase your skills and passion for marketing

ATS Keywords: Digital Marketing, General Marketing, Marketing Graduate, Entry-Level Marketing, Digital Campaigns, Content Creation, Marketing Collateral, Product Launch, Market Research, Consumer Insights, Integrated Marketing Plans

ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit, with a focus on identifying the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint) or Google
• Digital marketing tools and platforms (e.g., social media management tools, email marketing platforms, Google Analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely available, with opportunities for training and development as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient focus: Roche's mission is to make a sustainable contribution to society by improving the health and quality of life of each patient
• Innovation: The company is committed to pushing the boundaries of science to deliver better patient outcomes
• Collaboration: Roche fosters a culture of teamwork and collaboration, both internally and with external partners
• Quality: Roche is dedicated to delivering high-quality products and services that meet the needs of patients and healthcare providers
• Integrity: The company upholds the highest ethical standards and conducts business in an honest and transparent manner

Work Style:

• Collaborative and supportive work environment
• Fast-paced and dynamic business setting
• Opportunities for professional growth and development
• Focus on delivering high-quality work and driving results

Self-Assessment Questions:

• Do you align with Roche's patient focus and commitment to improving the health and quality of life of each patient?
• Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple priorities effectively?
• Do you have a proactive and results-driven approach to your work, with a strong commitment to quality and integrity?

ASSUMPTION: Roche's company culture is centered around patient focus, innovation, collaboration, quality, and integrity, with a strong emphasis on delivering high-quality work and driving results in a supportive and collaborative work environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• As an entry-level position, the candidate may face a steep learning curve and need to adapt quickly to the fast-paced work environment
• The role may require occasional remote work, which can present unique challenges and distractions for some individuals
• The competitive nature of the pharmaceutical and diagnostics industries may present challenges in terms of market research, product development, and regulatory compliance

ASSUMPTION: While the role presents numerous opportunities for professional growth and development, it also comes with its own set of challenges that the candidate must be prepared to navigate.

📈 Similar Roles Comparison

• This role is unique in its blend of digital marketing and general marketing responsibilities, with a focus on supporting product development and launch activities
• Compared to other entry-level marketing roles, this position offers a broader range of responsibilities and opportunities for professional growth and development
• In terms of career path comparison, this role provides a strong foundation for a career in marketing, with potential for progression into product management or other related fields

ASSUMPTION: The unique blend of digital marketing and general marketing responsibilities, coupled with the opportunity to support product development and launch activities, sets this role apart from other entry-level marketing positions.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, including creating engaging content, scheduling posts, and analyzing campaign performance
• Conducting market research to assess consumer preferences and behaviors related to a specific product line, and using insights to inform marketing strategies and tactics
• Supporting the creation of marketing collateral for a major industry conference, including designing presentations, brochures, and other promotional materials

ASSUMPTION: The sample projects provided are designed to give candidates a sense of the types of responsibilities and activities they may encounter in this role, with a focus on digital marketing, general marketing, and product launch support.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities for this role, and how they may evolve over time?
• How does this role support the broader marketing and product development efforts within the company, and what opportunities are there for collaboration with other departments?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period?
• How does Roche support the professional growth and development of its employees, and what opportunities are there for training and mentorship in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role's responsibilities, priorities, and opportunities for professional growth and development, as well as the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Roche careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, with a focus on digital marketing, general marketing, and marketing collateral creation
• Prepare examples of your previous marketing work, including digital campaigns, content creation, and market research projects, to showcase your skills and passion for the field
• Follow up with the hiring manager or HR representative within one week of submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.