Digital Marketing and Product Associate

📌 Core Information 🔹 Job Title: Digital Marketing and Product Associate 🔹 Company: Gjirafa 🔹 Location: Highway Prishtina - Ferizaj, 6th Kilometer, Kosovo 🔹 Job Type: On-site, Full-time 🔹 Category: Digital Marketing, Product Management 🔹 Date Posted: May 26, 2025 🚀 Job Overview Key aspects of this role include: - Assisting in digital marketing campaigns and product development tasks - Collaborating with cross-functional teams to execute campaigns and track performance - Managing social media platforms and engaging with audiences - Conducting market research and analyzing campaign performance for optimization - Working in a fast-paced, dynamic environment with a focus on innovation *ASSUMPTION:* This role requires a proactive, detail-oriented individual with a strong interest in digital marketing and product management. The ideal candidate will be comfortable working in a fast-paced environment and have a passion for driving results. 📋 Key Responsibilities ✅ Campaign Execution & Management: - Assist in executing digital marketing campaigns across multiple platforms - Collaborate with cross-functional teams to ensure campaigns align with product development goals - Monitor and analyze campaign performance to provide insights for optimization ✅ Social Media Management: - Manage social media platforms, including writing content, scheduling posts, and engaging with audiences - Monitor social media analytics to inform content strategy and improve performance ✅ Market Research & Analysis: - Conduct market research to identify trends, competitors, and audience behavior - Analyze campaign performance data to identify trends and optimize strategies ✅ Product Development Support: - Assist in product development tasks, including market analysis, user testing, and feature prioritization - Collaborate with product managers to ensure marketing efforts support product roadmaps *ASSUMPTION:* This role requires strong organizational and communication skills, as well as an analytical mindset. The ideal candidate will be able to work independently and manage multiple projects simultaneously. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 1-2 years of experience in digital marketing, product management, or a related field Required Skills: - Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Hootsuite, etc.) - Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel, etc.) - Excellent communication and interpersonal skills - Fluency in Albanian; English proficiency is a plus Preferred Skills: - Experience with project management tools (e.g., Asana, Trello, etc.) - Familiarity with content management systems (CMS) and/or e-commerce platforms - Knowledge of the Kosovar market and consumer behavior *ASSUMPTION:* Candidates with relevant internship experience or equivalent skills may also be considered. 💰 Compensation & Benefits Salary Range: The salary range for this role is estimated to be between 25,000 - 35,000 Kosovo Dinars (KD) per year, based on industry standards for similar roles in Kosovo. The exact salary will be determined based on the candidate's qualifications and experience. Benefits: - Competitive benefits package, including health insurance and retirement contributions - Opportunities for professional development and career growth - A dynamic, collaborative work environment with a strong company culture *ASSUMPTION:* The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The final salary offer will be made upon hiring. Working Hours: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Flexible working hours may be available based on team needs and project demands. 📌 Applicant Insights 🔍 Company Context Industry: Gjirafa operates in the IT Services and IT Consulting industry, focusing on data search, data crawling, data mining, big data, e-commerce, and internet services. Company Size: With 201-500 employees, Gjirafa offers a mid-sized company environment with ample opportunities for growth and collaboration. Founded: Gjirafa was founded in 2013 and has since grown to become one of the fastest-growing tech companies in Central Europe. Company Description: - Gjirafa is customer-centric, result-driven, and committed to building the internet economy in the CE region. - The company's ecosystem of services includes e-commerce, video streaming, online marketing, cloud computing, and entertainment production. - Gjirafa is dedicated to delivering high-quality, efficient, reliable, and affordable services that cater to customer expectations and provide engaging experiences. Company Specialties: - Data Search, Data Crawling, Data Mining, and Big Data - E-commerce and Internet Services Company Website: http://aboutgjirafa.com *ASSUMPTION:* Gjirafa's focus on customer-centricity, innovation, and collaboration makes it an attractive workplace for individuals seeking a dynamic, growth-oriented environment. 📊 Role Analysis Career Level: This role is suitable for early-career professionals seeking to establish a foundation in digital marketing and product management. It offers an excellent opportunity to gain hands-on experience and contribute to a fast-growing company. Reporting Structure: The Digital Marketing and Product Associate will report directly to the Product Manager and collaborate closely with cross-functional teams, including marketing, product, and engineering. Work Arrangement: This is an on-site role with a standard workweek of Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Flexible working hours may be available based on team needs and project demands. Growth Opportunities: - Opportunities for career progression within the marketing and product teams - Potential to take on more responsibilities and advance to senior roles as the company grows - Access to professional development resources and training opportunities *ASSUMPTION:* This role offers a unique opportunity for career growth and development in a fast-paced, dynamic environment. 🌍 Location & Work Environment Office Type: Gjirafa's headquarters is located on the Highway Prishtina - Ferizaj, 6th Kilometer, Kosovo. The office is modern, spacious, and designed to foster collaboration and innovation. Office Location(s): - Highway Prishtina - Ferizaj, 6th Kilometer, Kosovo Geographic Context: - Kosovo is a small landlocked country in Southeastern Europe, with a population of approximately 1.8 million people. - Prishtina, the capital and largest city, is known for its vibrant cultural scene, historic sites, and modern infrastructure. - The cost of living in Kosovo is relatively low compared to other European countries. Work Schedule: The standard workweek is Monday to Friday, with flexible working hours available based on team needs and project demands. Overtime may be required occasionally to meet deadlines or complete critical projects. *ASSUMPTION:* Kosovo's low cost of living and vibrant cultural scene make it an attractive location for young professionals seeking affordable housing and a high quality of life. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening for shortlisted candidates 3. In-person or virtual interview with the hiring manager and/or team members 4. Final round interview with senior leadership, if applicable 5. Job offer and onboarding for successful candidates Key Assessment Areas: 1. Digital marketing and product management knowledge and skills 2. Analytical and problem-solving abilities 3. Communication and interpersonal skills 4. Cultural fit and alignment with Gjirafa's values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability 3. Research Gjirafa's company culture and be ready to discuss how your values align with the company's mission and goals 4. Practice common digital marketing and product management interview questions and brush up on industry trends and best practices *ASSUMPTION:* Gjirafa's interview process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's growth. Successful candidates will demonstrate a strong understanding of digital marketing and product management principles, as well as a passion for learning and innovation. 🛠️ Tools & Technologies - Digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Hootsuite, etc.) - Data analysis tools (e.g., Google Analytics, Excel, etc.) - Project management tools (e.g., Asana, Trello, etc.) - Content management systems (CMS) and/or e-commerce platforms (e.g., WordPress, Shopify, etc.) - Collaboration and communication tools (e.g., Slack, Microsoft Teams, etc.) *ASSUMPTION:* Gjirafa uses a combination of industry-standard and proprietary tools to streamline workflows and improve productivity. Candidates should be comfortable learning and utilizing new tools as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centricity - Innovation - Collaboration - Empowerment - Accountability Work Style: - Dynamic and fast-paced - Results-driven and data-informed - Collaborative and team-oriented - Adaptable and open to change - Committed to continuous learning and improvement Self-Assessment Questions: 1. How do your personal values align with Gjirafa's company values, specifically [insert specific company value]? 2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome? 3. How do you approach learning new tools or technologies to improve your work efficiency? *ASSUMPTION:* Gjirafa's company culture emphasizes innovation, collaboration, and continuous learning. Candidates who demonstrate a strong fit with these values and work styles will be more likely to succeed in the role and contribute to the company's growth. ⚠️ Potential Challenges 1. Workload fluctuations: The nature of digital marketing and product management roles can lead to varying workloads, with peak periods requiring additional effort to meet deadlines. 2. Fast-paced environment: Gjirafa's dynamic work environment may require candidates to adapt quickly to changes and prioritize tasks effectively. 3. Collaboration across teams: Working with cross-functional teams may present challenges in communication, coordination, and project management. 4. Kosovar market dynamics: Understanding and navigating the unique aspects of the Kosovar market may require additional research and adaptation. *ASSUMPTION:* Candidates should be prepared to face these challenges and have strategies in place to manage their workload, communicate effectively, and adapt to new situations as they arise. 📈 Similar Roles Comparison 1. Digital Marketing Specialist: This role focuses more on executing campaigns and less on product development tasks. It may require less experience and offer fewer growth opportunities compared to the Digital Marketing and Product Associate role. 2. Product Manager: This role involves more strategic decision-making and less hands-on campaign execution. It typically requires more experience and offers greater career advancement potential. 3. Marketing Coordinator: This role is more administrative and focuses on supporting marketing campaigns rather than driving product development. It may require less experience and offer fewer growth opportunities compared to the Digital Marketing and Product Associate role. *ASSUMPTION:* The Digital Marketing and Product Associate role offers a unique blend of marketing and product management responsibilities, providing an excellent opportunity for career growth and development in a fast-paced, dynamic environment. 📝 Sample Projects 1. Campaign Launch and Optimization: Develop and execute a digital marketing campaign from scratch, including market research, target audience identification, platform selection, ad creation, and performance analysis. Optimize the campaign based on performance data to maximize ROI. 2. Product Launch and Marketing: Collaborate with the product team to launch a new product, including market research, competitive analysis, positioning, and go-to-market strategy. Develop and execute a marketing campaign to drive product adoption and awareness. 3. Social Media Content Strategy: Conduct audience research and analyze social media performance data to inform content strategy. Develop and implement a content calendar that resonates with the target audience and drives engagement. *ASSUMPTION:* These sample projects illustrate the diverse range of responsibilities and opportunities available to the Digital Marketing and Product Associate. Candidates should be prepared to take on similar projects and contribute to Gjirafa's continued success. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Digital Marketing and Product Associate role and how they align with my skills and experience? 2. Team Structure: How is the marketing and product team structured, and how does this role fit within the team? 3. Growth Opportunities: What opportunities exist for career growth and development within this role and the company as a whole? 4. Company Culture: How does Gjirafa's company culture support the success of its employees, and how does this role contribute to that culture? 5. Work-Life Balance: How does Gjirafa support work-life balance for its employees, and how is this role structured to accommodate that balance? *ASSUMPTION:* Asking thoughtful, relevant questions demonstrates your interest in the role and commitment to understanding the company's culture and expectations. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability 4. Research Gjirafa's company culture and be ready to discuss how your values align with the company's mission and goals 5. Practice common digital marketing and product management interview questions and brush up on industry trends and best practices ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.