📌 Core Information
🔹 Job Title: Digital Marketing and Social Media Specialist
🔹 Company: Cuso International
🔹 Location: Ottawa, Ontario (Hybrid)
🔹 Job Type: Temporary, Full-time (Maternity Leave replacement)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies
- Managing and optimizing Cuso International's website
- Creating engaging content for social media platforms
- Collaborating with various departments to amplify the organization's presence
- Monitoring and analyzing digital performance metrics
ASSUMPTION: This role requires a high level of independence, strong organizational skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Digital Content Creation & Management: Develop and manage digital content for social media platforms, ensuring it is on-brand and engaging. Monitor channels to engage with audiences and assist Country Program Offices (CPOs) in expanding their social media footprint.
✅ Website Management & Optimization: Maintain, optimize, and assess website performance using tools like WordPress and SEMrush. Ensure alignment with Cuso International's brand and objectives.
✅ Email Marketing & Fundraising: Participate in the timely deployment and analysis of digital communications, including email marketing, newsletters, and fundraising appeals using Feathr and Fundraise Up. Manage and update email segments and subscriber lists.
✅ Campaign Strategy Development: Build long- and short-term strategies for online campaigns to build engagement and increase Cuso International's online presence.
✅ General: Contribute to general discussions about Cuso International's communications and marketing initiatives, participate in cross-team projects, take direction, manage multiple projects simultaneously, be creative in finding solutions, be flexible and willing to help with a wide range of tasks, work independently within larger teams, and undertake specific additional responsibilities as agreed upon with the Manager, Marketing and Communications.
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively as part of a team.
🎯 Required Qualifications
Education: A post-secondary degree or diploma in a related field
Experience: Minimum 5 years' direct experience working in digital communications and marketing or similar industry
Required Skills:
- Proven experience in digital marketing and social media management
- Strong proficiency in WordPress, SEMrush, or similar platforms
- Experience with CRM tools (Feathr, Fundraise Up) and CMS (Content Management Systems)
- Extensive knowledge of email marketing and HTML
- Excellent communication skills and attention to detail
- Ability to work independently and manage multiple projects
- Good understanding of web design and UX principles
- Experience monitoring and evaluating digital analytics
- Respect for diversity and inclusion
- Ability to work productively in a remote-work arrangement within an established home office
Preferred Skills:
- Experience with Adobe Creative Suite
- Bilingualism (English & French/Spanish)
ASSUMPTION: Candidates should have a strong understanding of digital fundraising principles and objectives, as well as experience working with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: $62,985 - $76,741 per annum
Benefits:
- Comprehensive employee benefits package
- Insurance
- Generous days of paid time off, including vacation, personal days, and sick days
Working Hours: 35 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels in the Ottawa area.
📌 Applicant Insights
🔍 Company Context
Industry: Cuso International is a non-profit organization focused on international cooperation and development, working to create economic and social opportunities for marginalized groups.
Company Size: Cuso International has 51-200 employees, providing a medium-sized organization structure with opportunities for collaboration and growth.
Founded: 1961, with a rich history in international development and volunteer management.
Company Description:
- Cuso International works in Africa, Latin America and the Caribbean, and Canada to advance gender equality and social inclusion, improve economic resilience, and deliver progress on climate action.
- The organization believes that by sharing skills, they can build better futures.
- Cuso International is committed to preventing sexual violence and promoting a safe and inclusive work environment.
Company Specialties:
- International development
- Volunteer management
- Skilled volunteering
- Equality, inclusion, and climate action
Company Website: Cuso International
ASSUMPTION: Cuso International's mission and values align with its commitment to creating economic and social opportunities for marginalized groups and promoting a safe and inclusive work environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing and social media management.
Reporting Structure: The Digital Marketing and Social Media Specialist reports directly to the Director, Engagement.
Work Arrangement: This role is a temporary, full-time position, with a flexible remote-work arrangement within an established home office.
Growth Opportunities:
- Potential for long-term employment after the maternity leave replacement period
- Opportunities to work on various projects and collaborate with different departments
- Possibility to gain experience in international development and non-profit marketing
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and impactful organization.
🌍 Location & Work Environment
Office Type: Cuso International has multiple office locations in Canada, with this role based in Ottawa, Ontario.
Office Location(s): 44 Eccles St, 200, Ottawa, Ontario K1R 6S4, CA
Geographic Context:
- Ottawa is the capital of Canada and the fourth-largest city in the country, with a population of approximately 1 million people.
- The city is known for its rich history, cultural attractions, and high quality of life.
- Ottawa has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule is Monday to Friday, with flexibility for remote work.
ASSUMPTION: Ottawa offers a vibrant and multicultural work environment, with a high concentration of non-profit organizations and government agencies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director, Engagement
Key Assessment Areas:
- Digital marketing and social media expertise
- Website management and optimization skills
- Communication and collaboration abilities
- Adaptability and problem-solving skills
- Alignment with Cuso International's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Cuso International's mission and values in your cover letter
- Prepare examples of your digital marketing and social media campaigns to discuss during the interview
- Research Cuso International's recent projects and initiatives to show your interest and engagement
ATS Keywords: Digital Marketing, Social Media Management, Website Management, Email Marketing, CRM, CMS, HTML, SEO, UX, Non-profit, International Development
ASSUMPTION: Cuso International's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- WordPress
- SEMrush
- Feathr
- Fundraise Up
- Adobe Creative Suite (optional)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Accountability
- Collaboration
- Inclusion
- Integrity
- Respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and data-informed
Self-Assessment Questions:
- Do you align with Cuso International's values and commitment to inclusion?
- Are you comfortable working in a remote or hybrid work environment?
- Can you manage multiple projects and prioritize your workload effectively?
- Do you have strong communication skills and the ability to work effectively in a team?
ASSUMPTION: Candidates should assess their fit with Cuso International's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in priorities and workload
- Navigating a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple projects effectively.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager position in a non-profit organization, with a focus on international development and volunteer management.
- Compared to similar roles in the private sector, this position may have a lower salary range but offers the opportunity to make a significant impact in a meaningful cause.
- Career progression in this role may involve moving into a senior marketing or communications position within the organization or transitioning to a related role in the private sector.
ASSUMPTION: Candidates should consider their career goals and the unique aspects of working in a non-profit organization when comparing this role to similar positions in other sectors.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about an international development project
- Managing and optimizing Cuso International's website to improve user experience and SEO performance
- Creating engaging email content and coordinating email marketing campaigns to support fundraising efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on Cuso International's mission and goals.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments, such as fundraising and volunteer management?
- What opportunities are there for professional development and growth within the organization?
- How does Cuso International support work-life balance for its employees?
- What are the most rewarding aspects of working in this role, according to current or former employees?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cuso International careers portal by August 8, 2025, at 4:30 PM (EST) for internal candidates only.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your digital marketing and social media campaigns to discuss during the interview.
- Research Cuso International's recent projects and initiatives to show your interest and engagement.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
