Digital Marketing and Social Media Specialist

📌 Core Information

🔹 Job Title: Digital Marketing and Social Media Specialist

🔹 Company: Bill Cost

🔹 Location: Ilioupoli, Attikí, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: 2025-04-16

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the brand's image across digital communication channels
• Increasing customer engagement and brand awareness
• Driving traffic to sales points (online/offline)
• Creating visuals and copies for various channels using original material
• Collaborating with influencers and content creators
• Staying updated with digital trends and technologies

ASSUMPTION: This role requires a strong creative and organizational background, with a focus on digital marketing and social media management.

📋 Key Responsibilities

✅ Create and manage visual and copy content for social media, website, email marketing, and Viber

✅ Plan, monitor, and update visuals for campaigns and organic posts on Facebook, Instagram, TikTok, and email/SMS/Viber marketing

✅ Contribute to the development and implementation of the communication action plan

✅ Segment customers and create tailored communication messages

✅ Utilize promotional techniques to promote the brand

✅ Identify, evaluate, and communicate with new collaborators (influencers, content creators, etc.)

✅ Stay informed about new technologies and trends in the digital landscape

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring both artistic and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in digital marketing and social media management

Required Skills:

• Excellent organizational skills and digital mindset
• Proficiency in photo and video editing software (Adobe Photoshop, CANVA, CapCut)
• Experience in creating and scheduling organic and paid posts on Instagram, Facebook, and TikTok
• Strong communication skills, both verbal and written
• Commercial orientation and business acumen
• Experience in the fashion industry is a plus

Preferred Skills:

• Fluency in Greek and English
• Experience with email marketing and SMS marketing platforms
• Knowledge of SEO and SEM principles

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and organizational skills will be prioritized.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for mid-level marketing roles in Greece)

Benefits:

• Health insurance
• Discount on Bill Cost products
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion. Bill Cost is a well-established Greek fashion brand with a strong presence in the market.

Company Size: 51-200 employees. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: 1980. Bill Cost has a rich history and extensive experience in the fashion industry.

Company Description:

• Bill Cost focuses on celebrating the uniqueness of every woman and expressing love for her
• The brand offers a wide range of collections for various occasions, from casual chic to glamorous evening wear
• Bill Cost is committed to excellence in design, craftsmanship, and quality

Company Specialties:

• Women's fashion
• Retail and e-commerce
• Brand management and marketing

Company Website: http://www.billcost.gr

ASSUMPTION: Bill Cost's focus on celebrating individuality and expressing love through fashion sets it apart in the competitive fashion industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department.

Reporting Structure: The Digital Marketing and Social Media Specialist will report directly to the Marketing Manager.

Work Arrangement: On-site, with occasional remote work possibilities discussed on a case-by-case basis.

Growth Opportunities:

• Expanding skills in digital marketing and social media management
• Gaining experience in brand management and campaign development
• Potential career progression to senior marketing roles within the company

ASSUMPTION: This role offers a strong foundation for a career in digital marketing and social media management, with opportunities for growth and development.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): Ilioupoli, Greece

Geographic Context:

• Ilioupoli is a suburban area of Athens, offering a mix of urban and residential environments
• The office is conveniently located near public transportation and amenities
• Greece offers a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Monday to Friday, with flexible hours to accommodate campaign deadlines and events.

ASSUMPTION: The office environment is designed to foster creativity and collaboration, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Portfolio review and/or case study presentation (if applicable)
• Final decision and job offer

Key Assessment Areas:

• Creativity and artistic skills
• Organizational skills and time management
• Communication skills and presentation abilities
• Digital marketing and social media knowledge
• Alignment with Bill Cost's brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your creative and organizational skills
• Research Bill Cost's brand and values to demonstrate your enthusiasm and alignment
• Practice common interview questions and be prepared to discuss your portfolio and case studies

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Graphic Design, Customer Engagement, Brand Awareness, Campaign Management, Communication Skills, Photo Editing, Video Editing, Influencer Collaboration, Market Trends Analysis, Organizational Skills, Commercial Orientation, Segmentation, Promotions

ASSUMPTION: The application process at Bill Cost is designed to assess both creative and analytical skills, with a focus on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Adobe Photoshop
• CANVA
• CapCut
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing and SMS marketing platforms (e.g., Mailchimp, Sendinblue)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and social media management.

👔 Cultural Fit Considerations

Company Values:

• Celebrating individuality and uniqueness
• Expressing love through fashion
• Commitment to excellence in design, craftsmanship, and quality

Work Style:

• Collaborative and creative
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody Bill Cost's values in your personal and professional life?
• Describe a time when you had to adapt to a new situation or tool in a digital marketing context.
• How do you balance creativity and organization in your work?

ASSUMPTION: Bill Cost values candidates who align with their brand values and can thrive in a collaborative, creative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of digital marketing and social media trends
• Collaborating with external influencers and content creators
• Adapting to a structured work environment with opportunities for growth and collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on digital marketing and social media management
• Bill Cost's emphasis on celebrating individuality and expressing love through fashion sets it apart in the fashion industry
• This role offers opportunities for growth and development within the marketing department, with potential career progression to senior marketing roles

ASSUMPTION: This role is unique in its focus on digital marketing and social media management within the fashion industry, offering opportunities for growth and development.

📝 Sample Projects

• Developing a social media campaign to launch a new product line
• Creating visual content for an email marketing campaign
• Collaborating with influencers to promote a seasonal collection

ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, showcasing the candidate's ability to manage multiple projects and deadlines.

❓ Key Questions to Ask During Interview

• How does this role contribute to Bill Cost's overall marketing strategy?
• What opportunities are there for professional growth and development within the marketing department?
• How does Bill Cost support work-life balance for its employees?
• What are the most rewarding aspects of working in the marketing department at Bill Cost?
• How does Bill Cost measure the success of its digital marketing and social media campaigns?

ASSUMPTION: These interview questions demonstrate the candidate's interest in the role, the company, and their commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Bill Cost's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio showcasing your creative and organizational skills
• Research Bill Cost's brand and values to demonstrate your enthusiasm and alignment
• Follow up with the HR department one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.