Digital Marketing Apprentice

📌 Core Information

🔹 Job Title: Digital Marketing Apprentice

🔹 Company: Ingenico

🔹 Location: Suresnes, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day website operations to ensure optimal performance and user experience.
• Implementing on-page SEO strategies to boost organic search visibility.
• Collaborating with the digital marketing team to align the website with campaigns and strategies.
• Conducting regular performance, accessibility, and functionality audits to identify optimization opportunities.
• Developing strategies to grow the subscriber base and improve web traffic metrics.

ASSUMPTION: This role requires a strong focus on digital marketing, website management, and SEO. The ideal candidate will have a solid understanding of these areas and be eager to learn and grow in a dynamic environment.

📋 Key Responsibilities

✅ Website Operations: Manage day-to-day website operations, including updates, monitoring performance, and ensuring site security. Maintain accurate and up-to-date product information on the website. Troubleshoot and respond promptly to website issues.

✅ SEO Management: Implement on-page SEO strategies to boost organic search visibility. Collaborate with external vendors on ongoing optimization efforts.

✅ Performance Optimization: Conduct regular performance, accessibility, and functionality audits. Identify opportunities for optimization in site architecture, SEO, and user flow. Develop strategies to grow subscriber base and improve web traffic metrics.

✅ Digital Marketing Support: Collaborate with the digital marketing team to align the website with campaigns and strategies. Provide insights and structural improvements to enhance campaign effectiveness.

✅ Web Analytics: Manage and interpret web analytics using tools like Google Analytics and Google Tag Manager. Monitor website performance metrics and create actionable insights to guide improvements.

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work collaboratively across teams to achieve common goals.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Website management experience, with a strong emphasis on lead generation and digital marketing.

Required Skills:

• Familiarity with SEO tools like Google Analytics, Google Search Console, and Google Tag Manager.
• Strong project management skills, with the ability to manage multiple tasks, meet deadlines, and work collaboratively across teams.
• Analytical mindset, with the ability to conduct website audits and propose data-driven strategies for optimization.
• Exceptional problem-solving skills with a keen eye for detail.

Preferred Skills:

• Fluency in additional languages, particularly French or Spanish.
• Experience with content management systems (CMS) such as WordPress or Drupal.
• Knowledge of HTML, CSS, and JavaScript.

ASSUMPTION: While not explicitly stated, having a basic understanding of HTML, CSS, and JavaScript would be beneficial for this role, as it may involve working with website code and templates.

💰 Compensation & Benefits

Salary Range: The salary range for a digital marketing apprentice in France is typically between €1,500 and €2,500 per month, depending on experience and skills. However, this is not explicitly stated in the job description.

Benefits:

• Internship opportunities with a global leader in payment acceptance and services.
• On-the-job training and professional development opportunities.
• Access to a diverse and inclusive work environment.

Working Hours: Full-time (40 hours per week), with flexible working arrangements available.

ASSUMPTION: While the salary range is not explicitly stated, it is reasonable to assume that the compensation package for this role will be competitive and in line with industry standards for an entry-level digital marketing position in France.

📌 Applicant Insights 🔍 Company Context

Industry: Ingenico is a global leader in payment acceptance and services, operating in the financial services sector. The company supports its customers and their customers to do more with payments, with a focus on innovation and sustainability.

Company Size: Ingenico has between 1,001 and 5,000 employees, making it a mid-sized to large organization. This size allows for a diverse range of opportunities and a dynamic work environment, while still offering the stability and resources of a larger company.

Founded: Ingenico was founded in 1978 and has since grown to become a global leader in its industry, with a strong reputation for innovation and quality.

Company Description:

• Ingenico is the global leader in payment acceptance and services, supporting its customers and their customers to do more with payments.
• The company has been at the forefront of the commerce landscape for over four decades, with more than 40 million payment devices deployed worldwide and over 2,500 apps powered by its advanced integrated solutions.
• Ingenico is committed to simplifying the world of payments and bringing value-added services to move commerce forward.

Company Specialties:

• Payment solutions
• Payment means
• Mobile payment
• E-payments
• E-commerce
• Omnichannel
• Retail
• Banks
• M-commerce
• Payments
• And future of payment

Company Website: http://www.ingenico.com

ASSUMPTION: Ingenico's focus on innovation and sustainability makes it an attractive employer for individuals looking to grow their careers in the financial services sector.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals looking to transition into the digital marketing field. It offers an opportunity to gain practical experience and develop skills in a dynamic and supportive work environment.

Reporting Structure: The digital marketing apprentice will report directly to the digital marketing team and work collaboratively with various departments to align the website with organizational goals.

Work Arrangement: This is an on-site role, with flexible working arrangements available. The digital marketing apprentice will be expected to work on-site at Ingenico's headquarters in Suresnes, France.

Growth Opportunities:

• On-the-job training and professional development opportunities.
• Potential for full-time employment upon completion of the internship.
• Career progression within the digital marketing team or related departments.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities for professional development and career advancement within the organization.

🌍 Location & Work Environment

Office Type: Ingenico's headquarters in Suresnes, France, offers a modern and collaborative work environment, with state-of-the-art facilities and amenities.

Office Location(s): 13, Rue Pagès, Suresnes, Île-de-France 92150, FR

Geographic Context:

• Suresnes is a suburb of Paris, located approximately 10 kilometers west of the city center.
• The area is well-connected by public transportation, with easy access to the capital and other major cities in the region.
• Suresnes offers a mix of urban and suburban living, with a range of housing options and amenities.

Work Schedule: Full-time (40 hours per week), with flexible working arrangements available.

ASSUMPTION: The location of Ingenico's headquarters in Suresnes, France, offers a convenient and accessible work environment for individuals living in the Paris metropolitan area or surrounding regions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Ingenico careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the digital marketing team to discuss the role and assess technical skills.
• Final round interview with the hiring manager to review the candidate's fit for the role and the organization.

Key Assessment Areas:

• Technical skills in digital marketing, website management, and SEO.
• Problem-solving skills and attention to detail.
• Collaboration and communication skills, with the ability to work effectively across teams.
• Cultural fit and alignment with Ingenico's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your understanding of Ingenico's business and the digital marketing landscape.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively.
• Showcase your enthusiasm for learning and growing in a dynamic and supportive work environment.

ATS Keywords: Digital Marketing, Website Management, SEO, Performance Optimization, Web Analytics, Project Management, Attention to Detail, Collaboration, Communication, Problem-Solving, Innovation, Sustainability

ASSUMPTION: Ingenico's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the organization's values and mission. Successful candidates will demonstrate a strong understanding of the digital marketing landscape and a commitment to continuous learning and growth.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• Google Tag Manager
• Content management systems (CMS) such as WordPress or Drupal
• HTML, CSS, and JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the digital marketing apprentice.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Ingenico is committed to driving innovation in the payment acceptance and services industry.
• Sustainability: The company is dedicated to creating a sustainable and positive impact on the environment and society.
• Collaboration: Ingenico fosters a collaborative work environment, with a focus on teamwork and cross-functional cooperation.

Work Style:

• Dynamic and fast-paced, with a focus on continuous learning and improvement.
• Collaborative and supportive, with a strong emphasis on teamwork and cross-functional cooperation.
• Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing and website management?
• Can you provide an example of a time when you had to troubleshoot and resolve a website issue, and what steps you took to ensure it didn't happen again?
• How do you approach working collaboratively with teams to achieve common goals, and can you share an example of a successful team project you've worked on?

ASSUMPTION: Ingenico's work environment is dynamic, collaborative, and data-driven, with a strong emphasis on innovation and sustainability. Successful candidates will demonstrate a strong alignment with these values and a commitment to continuous learning and growth.

⚠️ Potential Challenges

• The role may require working on weekends or outside of regular business hours to address website issues or optimize performance.
• The digital marketing landscape is constantly evolving, and the successful candidate will need to stay up-to-date with the latest trends and best practices.
• The role may involve working with complex website code and templates, which may require a basic understanding of HTML, CSS, and JavaScript.
• The work environment may be fast-paced and demanding, with a focus on meeting deadlines and achieving specific performance metrics.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a dynamic and supportive work environment.

📈 Similar Roles Comparison

• Digital Marketing Specialist: This role focuses more on campaign management and strategy, while the digital marketing apprentice role is more focused on website operations and optimization.
• SEO Specialist: This role is more specialized in search engine optimization, while the digital marketing apprentice role requires a broader skill set in digital marketing, website management, and performance optimization.
• Web Developer: This role is more focused on website development and coding, while the digital marketing apprentice role requires a basic understanding of website code and templates, with a stronger emphasis on digital marketing and SEO.

ASSUMPTION: While these roles share some similarities with the digital marketing apprentice role, they also have distinct differences in focus and responsibility. Successful candidates will demonstrate a strong understanding of the unique requirements of this role and a commitment to continuous learning and growth.

📝 Sample Projects

• Conducting a comprehensive website audit to identify optimization opportunities and develop a data-driven strategy for improvement.
• Implementing on-page SEO strategies to boost organic search visibility and improve website traffic metrics.
• Collaborating with the digital marketing team to align the website with campaigns and strategies, and provide insights to enhance campaign effectiveness.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the digital marketing apprentice role, and demonstrate the opportunity for growth and development in a dynamic and supportive work environment.

💡 Key Questions to Ask During Interview

• Can you describe a typical day or week in this role, and how the digital marketing apprentice would contribute to the team's goals and objectives?
• How does Ingenico support the professional development and growth of its employees, particularly in the digital marketing field?
• Can you provide an example of a successful digital marketing campaign or website optimization project that Ingenico has implemented, and what were the key factors in its success?
• How does Ingenico approach collaboration and communication across teams, and what role would the digital marketing apprentice play in facilitating these interactions?
• What are the most important qualities and skills for success in this role, and how does Ingenico assess these qualities during the interview process?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the interview process, and shows the candidate's commitment to understanding the role and the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ingenico careers portal.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively.
• Showcase your enthusiasm for learning and growing in a dynamic and supportive work environment.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about the next steps in the application process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.