Digital Marketing Assist

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Fulcrum

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time, Hybrid (2 days in-office, 3 from home)

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of performance-led digital marketing campaigns
• Conducting research for outreach and link-building opportunities
• Crafting personalized emails and content for outreach and PR campaigns
• Collaborating with content, PR, and SEO teams to deliver real SEO impact
• Monitoring campaign progress and reporting on results using various tools

ASSUMPTION: This role is focused on learning and growth, with a strong emphasis on collaboration and cross-functional teamwork.

📋 Key Responsibilities

✅ Finding relevant websites for link-building and public relations using SEO tools

✅ Crafting and sending personalized emails to bloggers, journalists, and publishers

✅ Creating engaging email copy, suggesting headlines, and developing story ideas for PR

✅ Contributing to the creation of short blogs and participating in team brainstorms for campaign development

✅ Utilizing platforms like SEMrush, Ahrefs, Google Search Console, Looker Studio, and spreadsheets to monitor campaign progress and analyze data

✅ Keeping track of communications, managing responses, and ensuring timely follow-up to maintain momentum and build relationships

✅ Assisting with various tasks to support the smooth running of outreach campaigns, such as gathering information and preparing reports

✅ Staying aware of current affairs and news trends and identifying opportunities to align outreach with relevant trends

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines.

🎯 Required Qualifications

Education: A degree in journalism, communications, marketing, or a related field, or equivalent experience

Experience: Entry-level (0-2 years) or relevant internship experience

Required Skills:

• Strong written and verbal communication skills
• Excellent organizational skills and attention to detail
• Proficient in using SEO tools and spreadsheets
• Ability to work collaboratively in a team environment
• Curiosity and eagerness to learn across SEO, PR, and outreach

Preferred Skills:

• Experience with digital marketing, SEO, or PR
• Familiarity with content management systems (CMS)
• Knowledge of HTML and CSS

ASSUMPTION: While previous experience is not required, a strong foundation in communication, organization, and curiosity will be essential for success in this role.

💰 Compensation & Benefits

Salary Range: AUD 50,000 - 60,000 per year, depending on experience

Benefits:

• Hybrid working arrangement (2 days in-office, 3 from home)
• Clear growth path: Coordinator → Exec → Senior Exec → Manager
• Extra paid day off for your birthday
• Monthly team socials and an inclusive culture
• Exposure to fast-paced digital campaigns and big-name clients from day one

Working Hours: Full-time (40 hours per week), with flexible hours and work-from-home options

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in Sydney, Australia.

📌 Applicant Insights

🔍 Company Context

Industry: Fulcrum is a digital consultancy known for producing award-winning digital campaigns across SEO, outreach, digital PR, and content. They work with well-known Australian and global brands from various industries.

Company Size: Fulcrum has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Fulcrum was founded in [Year], with a focus on delivering performance-led digital marketing campaigns.

Company Description:

• Fulcrum is a digital-first agency that combines data and storytelling to deliver real SEO impact
• They value collaboration, curiosity, and a supportive team culture
• Fulcrum works with a diverse range of clients, from fintech to home interiors, offering exposure to various industries

Company Specialties:

• SEO
• Outreach
• Digital PR
• Content marketing

Company Website: wearefulcrum.com

ASSUMPTION: Fulcrum's focus on data-driven storytelling and collaboration makes it an attractive environment for curious and organized individuals looking to grow in the digital marketing field.

📊 Role Analysis

Career Level: Entry-level (0-2 years) with opportunities for growth and career progression

Reporting Structure: This role will report directly to the Digital Marketing Manager and collaborate with content, PR, and SEO teams

Work Arrangement: Hybrid (2 days in-office, 3 from home), offering a balance between structured office time and flexible remote work

Growth Opportunities:

• Progression through the ranks: Coordinator → Exec → Senior Exec → Manager
• Exposure to various aspects of digital marketing, including SEO, PR, and content creation
• Opportunities to work with big-name clients and contribute to award-winning campaigns

ASSUMPTION: This role offers significant growth potential for individuals eager to learn and make an impact in the digital marketing industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on teamwork and creativity

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• Sydney is a vibrant, multicultural city with a strong digital industry presence
• The office is located in a central business district, offering easy access to public transportation and amenities
• Sydney's dynamic environment provides ample opportunities for networking and professional growth

Work Schedule: Full-time (40 hours per week) with flexible hours and work-from-home options

ASSUMPTION: The hybrid work arrangement and central office location provide a balance between structured work and flexibility, fostering a productive and collaborative environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Digital Marketing Manager
• Final interview with the team or a panel

Key Assessment Areas:

• Communication skills and ability to craft engaging content
• Organizational skills and attention to detail
• Curiosity and eagerness to learn about digital marketing
• Collaboration and teamwork abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing, SEO, and PR concepts in your application materials
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: Digital Marketing, SEO, Outreach, PR, Content Creation, Email Outreach, Data Analysis, Research, Collaboration, Communication, Organization, Curiosity, Storytelling, Trend Awareness, Proactivity, Detail Orientation

ASSUMPTION: The application process for this role will focus on assessing communication, organizational, and collaborative skills, as well as a strong interest in digital marketing.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Search Console
• Looker Studio
• Spreadsheets (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: Familiarity with these tools is not required, as training will be provided. However, candidates with experience using these platforms may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Curiosity
• Supportive team culture

Work Style:

• Data-driven
• Storytelling-focused
• Adaptable and proactive

Self-Assessment Questions:

• How do you approach balancing data and storytelling in your work?
• Can you describe a time when you had to adapt quickly to a new situation or tool?
• How do you ensure you stay organized and manage multiple tasks effectively?

ASSUMPTION: Candidates who demonstrate a strong fit with Fulcrum's values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to new tools and platforms as needed
• Balancing data analysis and creative content development
• Working effectively in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on digital outreach and link-building
• Fulcrum's data-driven storytelling approach sets it apart from other digital marketing agencies
• This role offers significant growth potential, with a clear career path and exposure to big-name clients

ASSUMPTION: Candidates should consider their interest in digital outreach and link-building, as well as their curiosity and eagerness to learn, when comparing this role to other marketing positions.

📝 Sample Projects

• Developing a targeted email outreach campaign for a fintech client
• Creating a content calendar and executing a digital PR campaign for a home interiors brand
• Analyzing campaign performance data and generating insightful reports for a global e-commerce client

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities associated with this role, highlighting the opportunity for growth and learning.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the team collaborate and support each other's growth?
• What opportunities are there for professional development and career progression within the company?
• How does Fulcrum approach staying up-to-date with industry trends and best practices?
• What is the team's approach to work-life balance in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful questions during the interview process will not only help candidates better understand the role but also demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching digital marketing, SEO, and PR concepts and Fulcrum's company values
• Practice common interview questions and develop thoughtful responses
• Follow up with the hiring manager one week after the interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.