Digital Marketing Assistant

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Kurt Geiger

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Retail, Digital Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the planning, implementation, and reporting across paid media channels
• Supporting online media planning and delivery across various channels
• Collaborating with multiple teams to enhance e-commerce performance
• Developing strong relationships with external suppliers and agencies

ASSUMPTION: This role requires a strong mix of creative and analytical skills, with a focus on data analysis. It's ideal for an entry-level candidate eager to build a career in digital marketing, particularly in the fashion retail sector.

📋 Key Responsibilities

✅ Assist in the planning, implementation, and reporting across paid media channels including Paid Social, PPC, and Affiliates

✅ Support online media planning and delivery across all investment channels namely Paid Search, Paid Social, Display & Affiliate marketing

✅ Responsible for Paid Social ad builds across promotional activity, always on creatives and ad hoc builds

✅ Develop a strong working relationship with CRM, Brand, Trade, Buying and agency teams to support our e-commerce business

✅ Collaborate with necessary tech & creative requirements, including tracking setup and creative briefing

✅ Liaise with external suppliers including website creative agencies, integrated marketing agencies, online advertising agencies, media agencies, online publications

✅ Support weekly/monthly reports and record daily channel performance

✅ Produce ad-hoc channel reports to analyse performance of digital marketing to identify opportunities and reduce inefficiencies

ASSUMPTION: The role involves a mix of creative and analytical tasks, with a heavier emphasis on data analysis and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in digital marketing, with a focus on paid media channels

Required Skills:

• Strong communication skills
• Strong time management skills
• Data-centric with a preference towards data analysis
• Passion for digital marketing and eagerness to build a career in the field, particularly in fashion retail

Preferred Skills:

• Experience with Google Ads and Facebook Ads Manager
• Familiarity with Google Analytics
• Basic knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, having experience with relevant marketing tools and platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £22,000 - £26,000 per annum (based on industry standards for entry-level digital marketing roles in London)

Benefits:

• Competitive basic salary
• Pension and life assurance
• Enviable discounts
• Gym discounts
• Summer hours (3pm Friday finish)
• Half day, pay day Friday (once per month)
• RetailTrust support
• GP access
• Sample sales

Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital marketing roles in London. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically footwear and accessories

Company Size: 1,001-5,000 employees (according to LinkedIn)

Founded: 1963

Company Description:

• Kurt Geiger is a leading London-based footwear and accessories retailer powered by creativity and kindness
• Offers a range of brands for women, men, and children, including Kurt Geiger London, KG Kurt Geiger, and Miss KG
• Operates over 70 stores and 530 concessions worldwide, with a global customer base
• Committed to promoting diversity, equality, and inclusion in the workplace

Company Specialties:

• Retail
• Fashion
• Footwear
• Accessories
• Shoes
• Luxury

Company Website: www.kurtgeiger.com

ASSUMPTION: Kurt Geiger is a well-established retailer with a strong global presence and a commitment to fostering a diverse and inclusive work environment.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the Digital Marketing Coordinator & Manager

Work Arrangement: On-site, with the opportunity for flexible working hours during the summer

Growth Opportunities:

• Progression within the Digital Marketing team as skills and experience develop
• Potential to work on international campaigns and collaborate with global teams
• Opportunities to learn and develop skills in various aspects of digital marketing

ASSUMPTION: This role offers ample opportunities for growth and development within the digital marketing field, as well as the chance to work on global campaigns.

🌍 Location & Work Environment

Office Type: Urban, central London office

Office Location(s): 24 Britton Street, London EC1M 5UA, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving fashion industry
• The office is located in the Clerkenwell district, close to numerous amenities and transport links
• The area is known for its creative and tech industries, providing ample networking opportunities

Work Schedule: Monday to Friday, 9:00 AM - 5:30 PM, with flexible summer hours (3pm finish on Fridays)

ASSUMPTION: The office environment is likely to be fast-paced, creative, and collaborative, reflecting the company's commitment to creativity and kindness.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the digital marketing team
• Final interview with the head of digital marketing

Key Assessment Areas:

• Digital marketing knowledge and skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills, particularly in paid media channels
• Demonstrate a strong understanding of the fashion retail industry and Kurt Geiger's brand
• Showcase your data analysis skills and provide examples of how you've used data to inform marketing decisions
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Digital Marketing, Paid Media, PPC, Social Media, Affiliate Marketing, Data Analysis, Retail, Fashion

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing candidates' digital marketing skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Google Analytics
• HTML and CSS
• Microsoft Office Suite

ASSUMPTION: While not explicitly stated, familiarity with these tools and platforms would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Kindness
• Diversity
• Inclusion
• Equality

Work Style:

• Collaborative
• Fast-paced
• Data-driven
• Creative

Self-Assessment Questions:

• How do you embody Kurt Geiger's values of creativity and kindness in your daily work?
• How do you approach data analysis and using data to inform marketing decisions?
• How do you balance the creative and analytical aspects of digital marketing?

ASSUMPTION: Kurt Geiger places a strong emphasis on cultural fit and alignment with their company values, particularly creativity and kindness.

⚠️ Potential Challenges

• Managing multiple paid media channels simultaneously
• Keeping up with the fast-paced nature of the retail industry and digital marketing landscape
• Balancing creative and analytical tasks effectively
• Working in a central London office with potentially high levels of noise and distractions

ASSUMPTION: These challenges are common to entry-level digital marketing roles and can be overcome with strong organizational skills, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• This role is similar to a Junior Digital Marketing Executive or Assistant in a retail or e-commerce setting
• However, it may offer more focus on paid media channels and less on content creation or SEO
• Career progression may involve moving into a more specialized role, such as Paid Media Specialist or Social Media Manager

ASSUMPTION: While this role shares similarities with other entry-level digital marketing positions, it offers a unique focus on paid media channels and the opportunity to work for a well-established retail brand.

📝 Sample Projects

• Analyzing the performance of a recent social media campaign and providing data-driven recommendations for future campaigns
• Assisting in the planning and execution of a Black Friday promotion across multiple paid media channels
• Collaborating with the creative team to develop engaging ad content for a new product launch

ASSUMPTION: These sample projects reflect the mix of creative and analytical tasks involved in this role and provide insight into the types of projects an entry-level candidate might work on.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital marketing strategy for Kurt Geiger?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• How does Kurt Geiger support the professional development and growth of its entry-level employees?
• What opportunities are there for collaboration with international teams or working on global campaigns?
• How does Kurt Geiger foster a diverse and inclusive work environment, and what initiatives are in place to promote these values?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, as well as their understanding of the digital marketing landscape and the retail industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in paid media channels and data analysis
• Prepare for interview questions that assess your digital marketing knowledge, analytical skills, and cultural fit
• Research Kurt Geiger's brand and values to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.