📌 Core Information
🔹 Job Title: Digital Marketing Assistant
🔹 Company: Hachette Book Group
🔹 Location: New York, NY, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office per week)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for social media platforms and email marketing
- Coordinating content calendars and collaborating with imprint marketing teams
- Executing campaigns and managing daily marketing operations
- Supporting virtual events and influencer outreach
- Analyzing social media performance and providing recommendations
ASSUMPTION: This role requires a strong focus on visual storytelling and consistent brand aesthetic, with a passion for crime fiction and other genres. The ideal candidate will be a detail-oriented content creator with a sharp eye for design and a love for storytelling.
📋 Key Responsibilities
✅ Create engaging and visually appealing content (static and video) for multiple social platforms that align with brand aesthetic
✅ Coordinate content calendars and collaborate with imprint marketing teams to gather assets and ensure the timely launch of all campaigns
✅ Write SEO-rich marketing copy, ensuring consistency in voice and tone
✅ Stay up to date on trends and help grow audience engagement
✅ Execute campaigns using our email marketing platform
✅ Assist in email segmentation strategy and list management
✅ Manage and update campaign landing pages
✅ Support influencer outreach and ongoing communication
✅ Support daily marketing operations, including tracking projects, managing timelines, and file organization
✅ Help coordinate virtual events in partnership with internal imprints
✅ Participate in event planning, tech rehearsals, and day-of event support
✅ Communicate effectively with authors, partners, and internal teams
✅ Provide social media analysis and recommendations
ASSUMPTION: The role requires strong written and verbal communication skills, experience with design tools, and comfort creating and editing short-form video content. The candidate should also be highly organized, detail-oriented, and comfortable working with data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in digital marketing, social media, or a related field
Required Skills:
- Strong written and verbal communication skills
- Experience in Canva, Adobe Creative Suite, or other design tools
- Comfortable creating and editing short-form video content (Reels, TikToks, etc.)
- Some knowledge with email marketing platforms (e.g., Mailchimp, Klaviyo, or similar)
- Highly organized with attention to detail and ability to juggle multiple projects
- Comfortable working with data and reporting on campaign performance
- Proactive, curious, and eager to learn new tools and techniques
Preferred Skills:
- Experience in the publishing industry
- Familiarity with crime fiction and other genres
ASSUMPTION: While not explicitly stated, a background in the publishing industry or familiarity with crime fiction and other genres would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $47,500 per year (This is the provided salary, with no industry-standard range provided)
Benefits:
- Medical, dental, and vision insurance
- Life and disability insurance
- Retirement savings plan (401(k))
- Paid time off (PTO) including vacation, personal, and holiday leave
- Employee assistance program
- Tuition reimbursement
- Travel assistance
- Group discounts on auto and home insurance and legal services
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office per week)
ASSUMPTION: The salary range provided is for the New York City area, and benefits are subject to change and may be subject to specific elections, plan, or program terms.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1837 (as a part of Hachette Livre)
Company Description:
- Hachette Book Group (HBG) is a leading U.S. trade publisher and a division of the third-largest trade and educational book publisher in the world, Hachette Livre.
- HBG publishes great books for readers of all ages, more than 1,800 new books annually, in all formats—print, ebook, and audiobook—including many New York Times bestsellers.
- HBG is a dynamic place to work, a fast-paced and fun environment where new ideas in publishing are actively explored and encouraged.
Company Specialties:
- Trade book publishing
- Educational book publishing
- Audiobook publishing
- Digital marketing and distribution
Company Website: Hachette Book Group
ASSUMPTION: HBG's large size and extensive publishing portfolio offer applicants a wide range of opportunities for growth and development within the company.
📊 Role Analysis
Career Level: Entry-level (Digital Marketing Assistant)
Reporting Structure: Reports to the Assistant Marketing Director in the Executive Marketing Strategy department
Work Arrangement: Hybrid (3 days in the office per week)
Growth Opportunities:
- Potential growth within the Executive Marketing Strategy department or other departments within HBG
- Opportunities to work on various campaigns and verticals, including Novel Suspects and Open Book
- Possibility to expand skills and take on more responsibilities over time
ASSUMPTION: As a mid-size company with a wide range of publishing imprints and marketing departments, HBG offers numerous growth opportunities for motivated and talented employees.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office per week)
Office Location(s): 1290 Sixth Avenue, New York, NY 10104, US
Geographic Context:
- New York City is a major publishing hub with numerous opportunities for networking and professional development
- The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
- HBG's hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office per week)
ASSUMPTION: HBG's hybrid work arrangement and central office location in New York City provide employees with a flexible and convenient work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager (Assistant Marketing Director)
- Final interview with additional team members or stakeholders
Key Assessment Areas:
- Communication skills (written and verbal)
- Design and video editing skills
- Organizational skills and attention to detail
- Cultural fit and passion for publishing and marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for crime fiction and other genres in your cover letter
- Showcase your design and video editing skills with a portfolio or examples, if applicable
- Follow up with the HR department or hiring manager after your interview to express your interest in the role
ATS Keywords: Digital Marketing, Social Media, Email Marketing, Content Creation, Video Editing, Project Management, Marketing Campaigns, Publishing Industry, Crime Fiction, Brand Aesthetic
ASSUMPTION: HBG's application process is designed to assess candidates' skills, cultural fit, and passion for the publishing industry. Tailoring your application materials and following up with the hiring team can help you stand out as a strong candidate.
🛠️ Tools & Technologies
- Canva or Adobe Creative Suite (for design)
- Email marketing platform (e.g., Mailchimp, Klaviyo, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Video editing software (e.g., iMovie, Adobe Premiere Pro, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: HBG uses industry-standard tools and technologies for digital marketing, design, and project management. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Publishing great books well
- Valuing and supporting employees
- Transparency and communication
- Encouraging creativity and innovation
Work Style:
- Fast-paced and fun environment
- Collaborative and team-oriented
- Focus on continuous learning and growth
Self-Assessment Questions:
- Do you have a strong passion for crime fiction and other genres?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on continuous learning and growth opportunities?
ASSUMPTION: HBG's company culture centers on valuing and supporting employees, with a focus on transparency, communication, and creativity. Applicants should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with various departments and teams to coordinate marketing campaigns
- Adapting to changes in the publishing industry and digital marketing landscape
- Balancing work-life demands in a hybrid work arrangement
ASSUMPTION: HBG's fast-paced environment, collaborative work style, and hybrid work arrangement may present challenges for some candidates. Applicants should carefully consider their ability to thrive in this work environment before applying.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the publishing industry, this role offers a unique focus on crime fiction and other genres, as well as the opportunity to work on various verticals and campaigns
- HBG's mid-size company structure provides more growth opportunities and a wider range of publishing imprints compared to smaller publishing houses
- As an entry-level role, this position offers a clear career path for growth and development within the company
ASSUMPTION: Applicants should consider the unique aspects of this role and HBG's company structure when comparing it to other digital marketing roles in the publishing industry.
📝 Sample Projects
- Creating and executing a social media campaign for a newly released crime fiction novel
- Coordinating a virtual event with an author and managing event logistics
- Analyzing social media performance and providing data-driven recommendations for improving engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Assistant role at HBG.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for HBG?
- What opportunities are there for growth and development within the Executive Marketing Strategy department or other departments within HBG?
- How does HBG support work-life balance for employees in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions can help applicants better understand the role's expectations, growth opportunities, and work-life balance, as well as assess their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for crime fiction and other genres in your cover letter
- Showcase your design and video editing skills with a portfolio or examples, if applicable
- Follow up with the HR department or hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
