Digital Marketing Assistant

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Applied Blockchain

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (2-3 days/week in London office)

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Content-driven SEO, SEM, and technical marketing campaigns
• Writing compelling, clear, and SEO-optimized content
• Supporting the planning and execution of SEM campaigns
• Broader digital marketing support, including live chat management and email marketing

ASSUMPTION: This role is ideal for a recent graduate with a strong interest in SEO, SEM, and emerging technologies, looking to gain experience in digital marketing within the blockchain and data privacy industry.

📋 Key Responsibilities

✅ Write compelling, clear, and SEO-optimized content: articles, landing pages, blogs, and product explainers

✅ Translate complex technical concepts into clear, engaging language

✅ Conduct keyword research and track trends, competitors, website traffic, and content performance using SEO tools

✅ Support and evolve the SEO strategy with the Marketing Coordinator

✅ Help structure and update website content to improve rankings and user experience using tools like Webflow and Intercom

✅ Support the planning and execution of SEM campaigns, including Google Ads and LinkedIn Ads

✅ Contribute ad copy, keyword insights, and provide recommendations for ad formats and creatives

✅ Assist with A/B testing, ad targeting, and budget tracking

✅ Help manage and improve the Intercom live chat experience, including responding to user inquiries, maintaining AI conversation workflows, and suggesting improvements

✅ Support LinkedIn and Twitter/X posts and monitor performance

✅ Support the creation and scheduling of email marketing campaigns, including mobile-friendly and industry-focused newsletters via Pipedrive CRM

✅ Segment audiences and track engagement to inform improvements

✅ Contribute to wider communications, sales outreach, and employer branding as needed

ASSUMPTION: The role requires a strong focus on content creation, SEO, and SEM, with additional responsibilities in broader digital marketing support.

🎯 Required Qualifications

Education: Bachelor's degree, ideally in computer science, technical writing, engineering, or a related field

Experience: 1+ year of experience with digital marketing tools and platforms

Required Skills:

• Excellent written English - intelligent, engaging, and precise
• Demonstrated interest in SEO and content marketing
• Familiarity with SEO fundamentals: keyword research, on-page SEO, technical SEO
• Hands-on experience with SEO tools (e.g., Ahrefs, SEMrush, SurferSEO, Google Search Console)
• Strong attention to detail, time management, and organization – comfortable working independently and prioritising multiple tasks
• Enthusiastic, self-motivated, proactive, and eager to learn in a fast-paced, tech-driven environment
• Existing knowledge of, or a strong interest in learning about, blockchain, data privacy technologies, decentralised infrastructure, and Web3
• Eligibility to work in the UK (British citizen, EU settled/pre-settled status, ILR)

Preferred Skills:

• A degree or academic background in computer science, data science, cryptography, or information security
• Experience writing about technical subjects for a non-technical audience
• Experience using CMS platforms (e.g., Webflow, WordPress)
• Familiarity with paid advertising (Google Ads, LinkedIn Campaign Manager)
• Exposure to HTML, JavaScript, SQL, or technical marketing writing
• Experience managing or improving AI chat workflows or automated support tools
• Internship or project experience related to content creation, marketing, or data analysis
• Exposure to social media scheduling, CRM, or email tools

ASSUMPTION: The role requires a strong educational background and relevant experience in digital marketing, with a focus on SEO and content creation.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on experience and industry standards for entry-level digital marketing roles in London)

Benefits:

• £1,000 annual allowance for Training (up to 50% of this value can be used for workstation equipment)
• 5 days/year for Training
• In-person fun team events/team buildings every 3 months
• Company equipment and Onboarding kit
• Annual Bonus (dependent on company and personal performance)
• Stock Option Plan
• Birthday Off
• Amazing referral programme

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for entry-level digital marketing roles in London. Benefits are comprehensive and support professional development and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Applied Blockchain operates in the blockchain and data privacy technology sector, focusing on developing cutting-edge, production-grade systems at the intersection of data privacy and decentralised infrastructure.

Company Size: Applied Blockchain has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2015, in London

Company Description:

• Trusted by global leaders like Shell, Chainlink, and Ledger
• Develops cutting-edge, production-grade systems using blockchain and advanced privacy technologies
• Flagship product, Silent Data, is an industry-first platform enabling programmable privacy and secure data verification using public blockchain networks

Company Specialties:

• Blockchain development
• Blockchain solutions
• Software development
• Zero-knowledge proofs
• Confidential computing
• Enclave computing
• Intel SGX
• Blockchain solutions
• Web3
• DeFi
• Digital assets
• NFTs
• Tokenization

Company Website: appliedblockchain.com

ASSUMPTION: Applied Blockchain is a well-established company in the blockchain and data privacy technology sector, with a strong focus on innovation and collaboration.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The Digital Marketing Assistant will report directly to the Marketing Coordinator and work closely with the broader marketing team.

Work Arrangement: Hybrid (2-3 days/week in the London office, with the remainder of the time working remotely)

Growth Opportunities:

• Learning and developing skills in digital marketing, SEO, and SEM
• Collaborating with a diverse team on various projects and campaigns
• Potential career progression into more senior marketing roles within the company

ASSUMPTION: This role offers excellent opportunities for professional growth and development within the digital marketing field, with the potential for career progression within the company.

🌍 Location & Work Environment

Office Type: Applied Blockchain has offices in London and Porto, with a hybrid work arrangement for this role.

Office Location(s): 1 Canada Square, London, England E14 5FA, GB, and Rua Augusto Rosa 39, Porto, PT

Geographic Context:

• London is a major global city with a vibrant tech industry and a large talent pool
• The company's offices are located in Canary Wharf, a bustling business district with excellent transport links
• Porto is a coastal city in Portugal with a growing tech scene and a lower cost of living compared to London

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for flexibility and a good work-life balance, with the opportunity to work in a dynamic and multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Coordinator
• In-person or virtual interview with the Marketing Manager and/or other team members
• Background check and offer

Key Assessment Areas:

• Writing and communication skills
• SEO and content marketing knowledge
• Problem-solving and analytical skills
• Cultural fit and enthusiasm for the role and company

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Showcase your understanding of SEO fundamentals and any relevant tools or platforms you have experience with
• Demonstrate your enthusiasm for the blockchain and data privacy industry and your eagerness to learn and grow in the role

ATS Keywords: Digital Marketing, SEO, SEM, Content Creation, Technical Writing, Data Analysis, Keyword Research, Google Ads, LinkedIn Ads, Email Marketing, Social Media, Intercom, Attention to Detail, Time Management, Proactivity, Blockchain

ASSUMPTION: The application process will focus on assessing the candidate's writing and communication skills, SEO and content marketing knowledge, and cultural fit with the company.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, SurferSEO, Google Search Console
• Digital marketing platforms: Canva, Figma, Adobe Suite, Zapier, LinkedIn, X, YouTube, Podcast platforms, Riverside, Medium
• CMS platforms: Webflow, WordPress
• Live chat platform: Intercom
• CRM and email marketing tools: Pipedrive, Mailchimp

ASSUMPTION: The role requires experience with various digital marketing tools and platforms, as well as SEO-specific tools for content creation and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Customer focus

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on continuous learning and improvement
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working independently and prioritising multiple tasks?
• Are you passionate about learning and staying up-to-date with the latest trends in digital marketing, SEO, and SEM?
• Do you have strong communication skills and the ability to translate complex technical concepts into clear, engaging language?
• Are you comfortable working with a diverse team and collaborating on various projects and campaigns?

ASSUMPTION: Applied Blockchain values innovation, collaboration, and excellence, and seeks candidates who are comfortable working in a dynamic and fast-paced environment, with strong communication skills and a passion for learning and growth.

⚠️ Potential Challenges

• The role may require working on multiple projects and campaigns simultaneously, requiring strong time management and organizational skills
• The fast-paced nature of the role and the tech industry may present challenges in keeping up with the latest trends and best practices
• The role may require occasional travel to the company's offices in London and Porto, as well as client meetings and events
• The role may involve working with sensitive data and information, requiring a high level of discretion and confidentiality

ASSUMPTION: The role presents both opportunities and challenges, requiring strong time management, organizational, and communication skills, as well as the ability to thrive in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Compared to other digital marketing assistant roles, this position offers a unique opportunity to work in the blockchain and data privacy technology sector, with a focus on content-driven SEO, SEM, and technical marketing campaigns
• Industry-specific context: The blockchain and data privacy technology sector is a rapidly growing and evolving field, with a strong focus on innovation and collaboration
• Career path comparison: This role offers excellent opportunities for professional growth and development within the digital marketing field, with the potential for career progression into more senior marketing roles within the company

ASSUMPTION: This role offers a unique opportunity to work in the blockchain and data privacy technology sector, with a focus on content-driven SEO, SEM, and technical marketing campaigns, and excellent opportunities for professional growth and development within the digital marketing field.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for the company's flagship product, Silent Data
• Creating and optimizing content for the company's website and blog, targeting both technical and non-technical audiences
• Supporting the planning and execution of SEM campaigns for various products and services, including Google Ads and LinkedIn Ads

ASSUMPTION: The role involves a wide range of projects and campaigns, requiring strong writing, communication, and analytical skills, as well as a strong understanding of SEO and SEM fundamentals.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and goals for the company?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does the company support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on your writing and communication skills, SEO and content marketing knowledge, and enthusiasm for the blockchain and data privacy industry
• Prepare examples of your previous work, including content you've created, SEO campaigns you've executed, or other relevant projects that demonstrate your skills and experience
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.