Digital Marketing Assistant

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Applied Blockchain

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (2-3 days/week in London office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Content-driven SEO, SEM, and technical marketing campaigns
• Writing compelling, clear, and SEO-optimised content
• Supporting the planning and execution of paid campaigns
• Broader digital marketing support, including live chat, social media, and email marketing

ASSUMPTION: This role is ideal for a recent graduate with a strong interest in SEO, SEM, and emerging technologies, seeking an entry-level position in digital marketing within the blockchain and data privacy industry.

📋 Key Responsibilities

✅ Write compelling, clear, and SEO-optimised content: articles, landing pages, blogs, and product explainers

✅ Translate complex technical concepts into clear, engaging language

✅ Conduct keyword research and track trends, competitors, website traffic, and content performance using SEO tools

✅ Support and evolve the SEO strategy with the Marketing Coordinator

✅ Help structure and update website content to improve rankings and user experience using tools like Webflow and Intercom

✅ Support the planning and execution of SEM campaigns, including Google Ads and LinkedIn Ads

✅ Contribute ad copy, keyword insights, and provide recommendations for ad formats and creatives

✅ Assist with A/B testing, ad targeting, and budget tracking

✅ Help manage and improve our Intercom live chat experience, including responding to user inquiries, maintaining AI conversation workflows, and suggesting improvements to drive better engagement and conversion

✅ Support LinkedIn and Twitter/X posts and monitor performance

✅ Support the creation and scheduling of email marketing campaigns, including mobile-friendly and industry-focused newsletters via Pipedrive CRM

✅ Segment audiences and track engagement to inform improvements

✅ Contribute to wider communications, sales outreach, and employer branding as needed

ASSUMPTION: The role requires a strong focus on content creation, SEO, and paid advertising, with additional responsibilities in broader digital marketing support.

🎯 Required Qualifications

Education: Bachelor's degree, ideally in computer science, technical writing, engineering, or a related field

Experience: 1+ year of experience with digital marketing tools and platforms

Required Skills:

• Excellent written English - intelligent, engaging, and precise
• Demonstrated interest in SEO and content marketing
• Experience with SEO fundamentals: keyword research, on-page SEO, technical SEO
• Experience with paid advertising (Google Ads, LinkedIn Campaign Manager)
• Hands-on experience with SEO tools (e.g. Ahrefs, SEMrush, SurferSEO, Google Search Console)
• Comfortable using live chat or support platforms (e.g. Intercom), and able to respond clearly and helpfully to product-related inquiries
• Strong attention to detail, time management, and organisation – comfortable working independently and prioritising multiple tasks
• Enthusiastic, self-motivated, proactive and eager to learn in a fast-paced, tech-driven environment
• Existing knowledge of, or a strong interest in learning about, blockchain, data privacy technologies (e.g. TEEs, ZKPs), decentralised infrastructure, and Web3
• Eligibility to work in the UK (British citizen, EU settled/pre-settled status, ILR)

Preferred Skills:

• A degree or academic background in computer science, data science, cryptography, or information security
• Experience writing about technical subjects for a non-technical audience
• Experience using CMS platforms (e.g. Webflow, WordPress)
• Exposure to HTML, JavaScript, SQL, or technical marketing writing
• Experience managing or improving AI chat workflows or automated support tools (e.g. Intercom bots, FAQs, conversation routing)
• Internship or project experience related to content creation, marketing, or data analysis
• Exposure to social media scheduling, CRM, or email tools (e.g. Pipedrive, Hootsuite, MailChimp)

ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong interest in the field can compensate for a lack of formal education in a related field.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for entry-level digital marketing roles in London)

Benefits:

• £1,000 annual allowance for Training (up to 50% of this value can be used for workstation equipment to work from home)
• 5 days/per year for Training
• In-person fun team events/team buildings every 3 months
• Company equipment and Onboarding kit
• Annual Bonus (dependent on company and personal performance)
• Stock Option Plan
• Birthday Off
• Amazing referral programme

ASSUMPTION: The salary range is estimated based on industry standards for entry-level digital marketing roles in London, considering the required skills and experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Applied Blockchain operates in the blockchain and advanced privacy technologies sector, delivering solutions across industries such as finance, supply chain, aviation, and healthcare.

Company Size: Applied Blockchain has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2015, with a history of delivering over 150 solutions and trusted by global leaders like Shell, Chainlink, and Ledger.

Company Description:

• Specialises in blockchain and advanced privacy technologies
• Develops cutting-edge, production-grade systems at the intersection of data privacy and decentralised infrastructure
• Flagship product, Silent Data, is an industry-first platform enabling programmable privacy and secure data verification using public blockchain networks

Company Specialties:

• Blockchain development
• Distributed ledger technology
• Zero knowledge proofs
• Confidential computing
• Enclave computing
• Intel SGX
• Blockchain solutions
• Web3
• DeFi
• Digital assets
• NFTs
• Tokenization

Company Website: appliedblockchain.com

ASSUMPTION: Applied Blockchain is a well-established company in the blockchain and advanced privacy technologies sector, with a strong track record of delivering solutions for global leaders.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and development within the marketing team and the broader company.

Reporting Structure: The Digital Marketing Assistant will report directly to the Marketing Coordinator and work closely with other marketing team members, as well as cross-functional teams within the company.

Work Arrangement: Hybrid, with 2-3 days per week in the London office and the remainder working remotely.

Growth Opportunities:

• Expanding knowledge and skills in digital marketing, SEO, SEM, and technical marketing
• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Possibility to grow with the company as it continues to expand and deliver innovative solutions

ASSUMPTION: The role offers significant growth opportunities, both within the marketing team and the broader company, as Applied Blockchain continues to expand and deliver innovative solutions.

🌍 Location & Work Environment

Office Type: Applied Blockchain's London office is located in the Canary Wharf area, offering a modern and collaborative work environment.

Office Location(s): 1 Canada Square, London, England E14 5FA, GB

Geographic Context:

• London is a major global city with a vibrant tech industry and a strong focus on innovation and entrepreneurship
• The Canary Wharf area is a major business hub, home to numerous financial institutions and tech companies
• London offers a diverse range of cultural, social, and recreational opportunities

Work Schedule: Full-time, with flexible working hours and the opportunity to work from home for part of the week.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to make the most of both environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Marketing Coordinator
• In-person or virtual interview with the Marketing Manager and/or other team members
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Writing skills and ability to translate complex technical concepts
• Understanding of SEO, SEM, and digital marketing fundamentals
• Problem-solving skills and ability to work independently
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, SEO, and content creation
• Demonstrate your understanding of blockchain, data privacy technologies, and the company's products and services
• Showcase your enthusiasm for the role and the company by asking thoughtful questions during the interview process

ATS Keywords: SEO, SEM, content marketing, digital marketing, blockchain, data privacy, technical writing, marketing assistant, hybrid role, London, entry-level, marketing team, cross-functional teams, growth opportunities

ASSUMPTION: The interview process will focus on assessing the candidate's writing skills, digital marketing knowledge, and cultural fit, with a strong emphasis on the candidate's ability to translate complex technical concepts into clear, engaging language.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, SurferSEO, Google Search Console
• Paid advertising platforms: Google Ads, LinkedIn Campaign Manager
• Live chat platform: Intercom
• Email marketing platform: Pipedrive CRM
• CMS platforms: Webflow, WordPress
• Social media platforms: LinkedIn, Twitter/X, YouTube
• Project management and collaboration tools: Asana, Slack, Microsoft Office Suite

ASSUMPTION: The role requires proficiency in various digital marketing tools and platforms, with a focus on SEO, SEM, and content creation.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new technologies and approaches to deliver cutting-edge solutions
• Collaboration: Working closely with cross-functional teams to achieve shared goals
• Expertise: Demonstrating deep knowledge and expertise in blockchain and data privacy technologies
• Integrity: Upholding the highest ethical standards in all aspects of the business
• Customer Focus: Prioritising the needs and expectations of clients and users

Work Style:

• Fast-paced and dynamic, with a focus on delivering high-quality work under tight deadlines
• Collaborative and team-oriented, with a strong emphasis on open communication and knowledge sharing
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you have a strong interest in learning about blockchain, data privacy technologies, and the company's products and services?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you adaptable and willing to take on new challenges and learn new skills?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the company's values and work style, with a particular emphasis on innovation, collaboration, expertise, and customer focus.

⚠️ Potential Challenges

• Working with complex technical concepts and translating them into clear, engaging language
• Keeping up with the fast-paced nature of the blockchain and digital marketing industries
• Balancing multiple tasks and priorities in a dynamic work environment
• Adapting to a hybrid work arrangement, with a mix of in-office and remote work

ASSUMPTION: The role presents unique challenges, particularly in working with complex technical concepts and keeping up with fast-paced industries, but also offers significant opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on SEO, SEM, and technical marketing, with a strong emphasis on content creation and translation of complex technical concepts
• As a blockchain and data privacy technology company, Applied Blockchain offers a unique industry context and the opportunity to work on cutting-edge solutions
• Career progression may involve moving into more specialised roles within the marketing team or exploring opportunities in other areas of the business, such as product management or business development

ASSUMPTION: This role offers a unique blend of digital marketing, SEO, SEM, and technical marketing responsibilities, with a strong focus on content creation and translation of complex technical concepts, and the opportunity to work in a cutting-edge industry.

📝 Sample Projects

• Developing a comprehensive SEO strategy for the company's flagship product, Silent Data
• Creating a series of blog posts and articles explaining complex blockchain and data privacy technologies in clear, engaging language
• Supporting the planning and execution of a large-scale SEM campaign to promote the company's products and services

ASSUMPTION: Sample projects will focus on content creation, SEO, SEM, and technical marketing, with a strong emphasis on translating complex technical concepts into clear, engaging language.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Digital Marketing Assistant role?
• How does the marketing team collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the marketing team and the broader company?
• How does the company support employees in keeping up with the fast-paced nature of the blockchain and digital marketing industries?
• What is the company's approach to work-life balance, particularly in a hybrid work arrangement?

ASSUMPTION: Interview questions should focus on understanding the day-to-day responsibilities, company culture, and opportunities for professional development and growth within the role and the broader company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable application portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, SEO, and content creation
• Prepare examples of your writing, demonstrating your ability to translate complex technical concepts into clear, engaging language
• Be ready to discuss your understanding of blockchain, data privacy technologies, and the company's products and services during the interview process
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.