📌 Core Information
🔹 Job Title: Digital Marketing Assistant
🔹 Company: JD Sports / Livestock / Size?
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Entry-level to Mid-level (1-3 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing social media plan execution and strategy development
- Managing content calendar and coordinating campaigns
- Collaborating with multiple teams to drive business growth
- Monitoring brand reputation and engaging with customers on social media
ASSUMPTION: This role requires a strong focus on social media management and content creation, with a broad scope of responsibilities that involve cross-functional team collaboration.
📋 Key Responsibilities
✅ Developing and implementing social media strategy
✅ Managing content calendar and scheduling posts
✅ Coordinating campaigns and promotions
✅ Monitoring brand reputation and engaging with customers
✅ Creating and curating engaging content for social media channels
✅ Collaborating with creative teams to develop assets
✅ Monitoring social media analytics and preparing reports
✅ Assisting with blog post creation and e-commerce campaign reporting
✅ Acting as the primary point-of-contact with e-commerce for campaign execution
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail to manage various responsibilities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-3 years of digital marketing experience, with a focus on organic social media, content creation, and digital campaign execution
Required Skills:
- Proficient in Google Analytics, Klaviyo, social scheduling tools (e.g., Later or Hootsuite), Shopify, and Excel
- Strong communication and organizational skills
- Ability to work effectively in a fast-paced, cross-functional environment
- Knowledge of key marketing metrics and routes to market
- Fluency in English with excellent verbal, written, and interpersonal skills
Preferred Skills:
- Familiarity with design, photo/video editing, and/or Google Analytics
- Knowledge of the retail, sneaker, or street fashion industry
ASSUMPTION: Candidates with relevant experience and a strong portfolio showcasing their content creation and social media management skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $55,000 per year
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time, 40 hours per week (specific hours not mentioned)
ASSUMPTION: The salary range is competitive for an entry-level to mid-level digital marketing role in Vancouver, with benefits expected to be in line with industry standards for a company of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Sports Fashion)
Company Size: 10,001+ employees (Global presence)
Founded: 1981 (as JD Sports)
Company Description:
- JD Group serves customers with a blend of recognized sports fashion brands and own-brand labels
- Strong presence in Europe, North America, and Asia Pacific
- Culture is fun, fast, challenging, and encourages creativity, passion, and ambition
Company Specialties:
- Sports, fashion, trainers, apparel, outdoor, shoes, omnichannel, brands, Size, JD Sports, gyms, online, footwear, global, marketing campaigns, athletic leisure wear, leisure wear, athletic wear, sneakers, sportswear, and streetwear
Company Website: careers.jdplc.com
ASSUMPTION: Working for JD Group offers opportunities for growth and exposure to various aspects of the retail and sports fashion industry.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: Reports to the Brand Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life
- Home to a thriving tech and retail industry
- Offers numerous outdoor activities and cultural attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (specific hours not mentioned)
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a focus on driving business growth through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Brand Manager
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and strategic thinking
- Communication and collaboration skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your portfolio of social media campaigns and content creation projects
- Prepare examples of how you've monitored and improved brand reputation on social media
- Research JD Group's brand and values to demonstrate cultural fit
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Campaign Execution, Google Analytics, Klaviyo, Social Scheduling Tools, Shopify, Excel, Marketing Metrics, Multi-tasking, Creativity, Growth Mindset, Team Collaboration, Reputation Management
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant experience and skills to stand out.
🛠️ Tools & Technologies
- Google Analytics
- Klaviyo or similar ESPs
- Social scheduling tools (e.g., Later or Hootsuite)
- Shopify
- Excel
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Fun and creative
- Fast-paced and challenging
- Encourages ownership, growth, and support
Work Style:
- Collaborative and cross-functional
- Focused on driving business growth
- Adaptable and problem-solving-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with tight deadlines and managing multiple responsibilities?
- Do you have a growth mindset and a desire to build on your existing marketing skillset?
ASSUMPTION: Candidates who align with JD Group's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing multiple responsibilities and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams
- Staying up-to-date with social media trends and tools
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role focuses more on social media management and content creation than other marketing roles, such as SEO or PPC specialists
- In the retail industry, this role may have more focus on brand reputation management and customer engagement than in other sectors
- Career progression could involve moving into more senior marketing roles or exploring other areas of the business, such as e-commerce or merchandising
ASSUMPTION: Candidates should research similar roles in the retail industry to better understand the unique aspects of this position and how it fits into the broader marketing landscape.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Creating and curating engaging content for social media channels to increase user engagement
- Monitoring and improving brand reputation on social media, strategizing reputation management, and finding effective ways to interact with customers
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and candidates should be prepared to discuss their relevant experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does JD Group support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its social media campaigns, and what KPIs are most important?
ASSUMPTION: Asking thoughtful questions demonstrates a candidate's interest in the role and their commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.jdplc.com
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your social media campaigns and content creation projects
- Research JD Group's brand and values to demonstrate cultural fit
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
