Digital Marketing Assistant

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Grecotel

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting and implementing Grecotel's digital marketing strategy across multiple channels
• Coordinating and executing campaigns and promotions
• Monitoring and analyzing key digital KPIs
• Collaborating with internal departments and external partners
• Staying informed on industry trends and competitor activity

ASSUMPTION: This role requires a strong understanding of digital channels and a creative mindset with a data-driven approach to succeed.

📋 Key Responsibilities

✅ Supporting and implementing the group’s digital marketing strategy across multiple channels (paid media, SEO, email, social, content)

✅ Coordinating and executing campaigns and promotions aligned with seasonal offers, openings, and events

✅ Maintaining and updating key business information and content across third-party platforms

✅ Monitoring, analyzing, and reporting on key digital KPIs (traffic, conversions, ROI, engagement)

✅ Assisting in the planning, deployment, and performance tracking of email marketing campaigns

✅ Assisting in SEO efforts through localized content creation, review monitoring, and optimization initiatives

✅ Liaising with internal departments (eCommerce, PR, Sales) and external partners

✅ Supporting in content creation for various digital platforms

✅ Ensuring brand consistency and tone of voice across all digital materials and campaigns

✅ Staying informed on industry trends and competitor activity to identify new opportunities

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

Experience: Experience in a similar digital marketing role, ideally in hospitality, travel, or lifestyle sectors will be highly appreciated

Required Skills:

• Strong understanding of digital channels: Meta, Google Ads, SEO, email marketing, analytics tools
• Excellent written and verbal communication skills in Greek & English
• Creative thinker with a data-driven mindset and attention to detail
• Ability to manage multiple tasks and projects in a fast-paced environment

Preferred Skills:

• Experience with CRM systems
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms is expected for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level digital marketing roles in Athens, Greece is €22,000 - €30,000 per year. This estimate is based on market research and may vary depending on individual performance and company policy.

Benefits:

• Competitive salary
• Advanced Opportunities for professional growth
• Participation in educational programs

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional flexibility may be required to accommodate campaign deadlines.

ASSUMPTION: The salary range provided is an estimate and should be confirmed with the employer during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Grecotel operates in the hospitality industry, focusing on luxury hotels and resorts in Greece

Company Size: Grecotel is a mid-sized company with 5,001-10,000 employees, offering a structured work environment with opportunities for professional growth

Founded: Grecotel was founded in 1975, celebrating its 50th anniversary in 2025

Company Description:

• Grecotel is the leading Hospitality Group in Greece, identified with iconic luxury hotels and resorts in spectacular locations
• The company is committed to delivering exceptional experiences, intertwined with Greece’s landmarks and heritage
• Grecotel is an independent, family-owned company, welcoming its third generation, with a portfolio of 40 properties across 15 coveted destinations around the country

Company Specialties:

• Greece's leading operator of luxury hotels and resorts

Company Website: https://www.grecotel.com

ASSUMPTION: Grecotel's extensive portfolio and industry leadership provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in digital marketing within the hospitality industry

Reporting Structure: The Digital Marketing Assistant will report directly to the Digital Marketing Manager and collaborate with various internal departments and external partners

Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Athens

Growth Opportunities:

• Gaining experience in a dynamic and fast-paced industry
• Developing skills in digital marketing, campaign management, and analytics
• Potential for career progression within the company's digital marketing team or other departments

ASSUMPTION: This role offers a strong foundation for building a career in digital marketing, with opportunities for growth and development as the company continues to expand its digital presence.

🌍 Location & Work Environment

Office Type: Grecotel's headquarters is a modern, professional office environment located in Maroussi, Athens

Office Location(s): 64B Kifisias Ave., Maroussi, Athens, Attica 15125, GR

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene, historical sites, and a bustling nightlife
• The city is well-connected by public transportation, making it easy to commute from various neighborhoods
• Maroussi is a suburban district of Athens, known for its business parks and shopping centers

Work Schedule: Standard office hours, Monday to Friday, with occasional flexibility required for campaign deadlines

ASSUMPTION: The work environment at Grecotel's headquarters is professional yet collaborative, with opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the digital marketing team

Key Assessment Areas:

• Digital marketing knowledge and skills
• Communication and presentation skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Grecotel's business and digital marketing strategies
• Prepare examples of your past work or projects that showcase your creativity and analytical skills
• Research Grecotel's competitors and industry trends to show your initiative and industry awareness

ATS Keywords: Digital Marketing, SEO, Email Marketing, Analytics, Campaign Management, Hospitality, Luxury Hotels, Greece

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Ads (Facebook, Instagram)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Excellence in service
• Integrity and respect
• Innovation and continuous improvement
• Collaboration and teamwork
• Passion for Greece and its culture

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you share Grecotel's passion for Greece and its culture?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in collaborative, team-oriented settings?

ASSUMPTION: Candidates who align with Grecotel's company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple tasks and projects in a fast-paced environment
• Keeping up with industry trends and competitor activity
• Occasional flexibility in working hours to accommodate campaign deadlines
• Adapting to a large, established company with a structured work environment

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role and the company.

📈 Similar Roles Comparison

• Compared to digital marketing roles in other industries, this position offers unique insights into the hospitality sector and the opportunity to work for a leading luxury hotel chain
• Gaining experience in digital marketing within the hospitality industry can open up career opportunities in related fields, such as travel and tourism
• This role offers a clear career path for progression within Grecotel's digital marketing team or other departments

ASSUMPTION: Comparing this role to similar positions in other companies can help applicants understand the unique opportunities and challenges it offers within the hospitality industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new hotel opening
• Analyzing website traffic and user behavior to optimize SEO strategies
• Collaborating with the eCommerce team to create targeted email marketing campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Digital Marketing Assistant role at Grecotel.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to Grecotel's overall digital marketing strategy?
• What opportunities are there for professional growth and development within the company?
• How does Grecotel support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to tackle them?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Grecotel's careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past work or projects that showcase your creativity and analytical skills
• Research Grecotel's competitors and industry trends to show your initiative and industry awareness
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.