📌 Core Information
🔹 Job Title: Digital Marketing Assistant
🔹 Company: Challenge Preparatory Charter School
🔹 Location: Queens, New York
🔹 Job Type: Part-time
🔹 Category: Education
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the communication, branding, and outreach efforts of Challenge Charter Schools
- Assisting in the development and execution of marketing strategies to promote the school's mission and engage with the community
- Collaborating with the Director of Marketing and Communications to increase visibility, engage current families, and attract prospective students and staff
- Creating and managing content for various digital platforms, including social media, email marketing, and the school's website
- Providing design support for marketing campaigns and other materials
ASSUMPTION: This role requires a balance of creativity, attention to detail, and strong communication skills. The ideal candidate will be proactive, enthusiastic, and passionate about promoting the school's mission and values.
📋 Key Responsibilities
✅ Conduct research on target audiences, market trends, and competitor activities to generate ideas for promoting enrollment, aiding retention, and boosting school community engagement
✅ Assist with list building and content development for email marketing campaigns
✅ Provide design support for marketing campaigns and other materials, including flyers, print ads, slide decks, merchandise, social media, and website assets, and building signage
✅ Create and schedule social media content, engage with followers, and help monitor social media channels, preparing monthly and campaign insight reports
✅ Assist with the development and execution of family and staff communications, public relations, and crisis communications
✅ Attend school events to capture candid photos and news elements, collaborating with school staff, students, and families to showcase success stories and school initiatives
✅ Perform various administrative tasks, such as planning the content calendar, building and maintaining email databases, organizing marketing materials, and coordinating with vendors as needed
✅ Maintain and update calendars for all digital platforms
✅ Other duties as assigned by the supervisor
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring the ability to multitask and work both independently and as part of a team.
🎯 Required Qualifications
Education: High school diploma or equivalent; BA or college coursework or degree in Marketing, Communications, or a related field preferred
Experience: Experience with developing content for social media platforms and website content management systems
Required Skills:
- Creativity and design ability with robust knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.)
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
- Familiarity with data tracking and analytics tools is a plus
- Passion for education, community service, and working with diverse populations
- Ability to work flexible hours occasionally for events and outreach activities
Preferred Skills:
- Experience with email marketing software
- Knowledge of the local community and education landscape
ASSUMPTION: While a degree in Marketing or Communications is preferred, the most important qualities for this role are creativity, attention to detail, and a passion for education and community engagement.
💰 Compensation & Benefits
Salary Range: $25 - $30 per hour, based on qualification and experience
Benefits:
- Flexible work hours
- Opportunities for professional growth and development
- Working in a mission-driven environment with a passionate team
Working Hours: 20 hours per week, with occasional flexible hours for events and outreach activities
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for entry-level marketing positions in the education sector.
📌 Applicant Insights
🔍 Company Context
Industry: Education, specifically charter schools
Company Size: 51-200 employees, providing a mid-sized organization with opportunities for collaboration and growth
Founded: 2010, with a decade of experience serving the Far Rockaway community in Queens, New York
Company Description:
- Challenge Preparatory Charter School (Challenge Prep) provides students and families with a successful academic program, focusing on academic excellence, career aspirations, and responsible citizenship
- The school offers a rigorous instructional program, authentic field experiences, career counseling, and college coursework, with a mission to prepare students for long-term success both inside and beyond the classroom
- Challenge Prep fosters a vibrant, inclusive community that values innovation, collaboration, and effective communication to promote student success, engagement, and lifelong learning
Company Specialties:
- Charter school education
- Community engagement and outreach
- Student success and college preparation
Company Website: challengecharterschools.org
ASSUMPTION: Working at Challenge Preparatory Charter School offers the opportunity to make a significant impact on the local community and the lives of its students.
📊 Role Analysis
Career Level: Entry-level (0-2 years) marketing and communications role, with opportunities for growth and development
Reporting Structure: The Digital Marketing Assistant reports directly to the Director of Marketing and Communications
Work Arrangement: Part-time, on-site position with occasional flexible hours for events and outreach activities
Growth Opportunities:
- Learning and developing marketing and communications skills in an educational setting
- Gaining experience in various aspects of digital marketing, including social media management, content creation, and graphic design
- Potential opportunities for full-time employment or career advancement within the organization
ASSUMPTION: This role provides an excellent entry point into the marketing and communications field, with opportunities for professional growth and development within a mission-driven organization.
🌍 Location & Work Environment
Office Type: On-site, with occasional flexible hours for events and outreach activities
Office Location(s): 710 Hartman Ln, New York, 11691, US
Geographic Context:
- The school is located in the Far Rockaway section of Queens, New York, providing easy access to public transportation and nearby amenities
- The surrounding community is diverse and vibrant, with a strong sense of community pride and engagement
- The school serves students from Kindergarten to 12th grade, with a focus on academic excellence and college preparation
Work Schedule: 20 hours per week, with occasional flexible hours for events and outreach activities
ASSUMPTION: The on-site work environment at Challenge Preparatory Charter School offers a dynamic and engaging atmosphere, with opportunities to interact with students, staff, and the local community.
💼 Interview & Application Insights
Typical Process:
- Interview with HR Recruiter
- On-site interview with Director of Marketing and Communications
- Reference Check, Offer, and Contract
Key Assessment Areas:
- Creativity and design ability
- Communication skills
- Organizational and multitasking abilities
- Passion for education and community engagement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, social media management, and graphic design
- Demonstrate your passion for education and community engagement in your application materials
- Prepare examples of your previous work, such as social media campaigns, graphic design projects, or email marketing campaigns
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Graphic Design, Communication Skills, Organizational Skills, Data Analysis, Community Engagement, Event Coverage, Email Marketing, Team Collaboration, Creativity, Attention to Detail, Proactivity, Flexibility, Multitasking
ASSUMPTION: The application process for this role is designed to assess the candidate's skills, experiences, and fit with the organization's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, etc.)
- Canva
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Excitement about learning and fostering creativity and collaboration
- Celebration of success and a commitment to student progress
- Responsibility for the academic progress of all students
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to multitask and work independently
- Committed to the school's mission and values
Self-Assessment Questions:
- Do you have a passion for education and community engagement?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you possess strong communication, organizational, and multitasking skills?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with the organization, demonstrating a passion for education, community engagement, and the school's mission and values.
⚠️ Potential Challenges
- Occasional flexible hours for events and outreach activities may require working evenings or weekends
- The role may involve working with diverse populations, requiring cultural competency and sensitivity
- The school serves a diverse community, and the ideal candidate will be comfortable and effective in working with students, families, and staff from various backgrounds
- The role may require occasional travel to attend school events or community outreach activities
ASSUMPTION: These potential challenges are outweighed by the opportunity to make a significant impact on the local community and the lives of its students, as well as the opportunity for professional growth and development within the organization.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing and communications positions in other educational settings, with a focus on digital marketing, social media management, and graphic design
- However, this role is unique in its focus on charter school education and community engagement within the Far Rockaway community in Queens, New York
- Career paths in this role may include advancement to full-time employment or career advancement within the organization, as well as opportunities for professional growth and development in the marketing and communications field
ASSUMPTION: While this role shares similarities with other entry-level marketing and communications positions, its unique focus on charter school education and community engagement within the Far Rockaway community sets it apart.
📝 Sample Projects
- Developing and executing a social media campaign to promote an upcoming school event or initiative
- Creating and designing marketing materials, such as flyers, print ads, or slide decks, to promote the school's mission and programs
- Assisting with the development and execution of family and staff communications, public relations, and crisis communications
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities the Digital Marketing Assistant may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for the school?
- What opportunities are there for professional growth and development within the organization?
- How does the school engage with the local community, and what role would I play in those efforts?
- What is the school's approach to crisis communications, and how would I be involved in those efforts?
ASSUMPTION: These key questions are intended to provide insight into the role's priorities, fit within the organization, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, social media management, and graphic design
- Prepare examples of your previous work, such as social media campaigns, graphic design projects, or email marketing campaigns
- Follow up with the HR Recruiter within one week of submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
