Digital Marketing Assistant Ben & Jerry’s ANZ (Sydney CBD/Hybrid)

📌 Core Information

🔹 Job Title: Digital Marketing Assistant Ben & Jerry’s ANZ (Sydney CBD/Hybrid)

🔹 Company: Unilever

🔹 Location: Sydney CBD, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing activities across Australia and New Zealand for Ben & Jerry’s
• Managing content and communication calendars across owned digital channels
• Collaborating with internal and external stakeholders to deliver best-in-class digital marketing
• Driving measurability and continuous improvement of digital assets
• Project management and execution of key retail operations and marketing projects

ASSUMPTION: This role requires a strong understanding of digital marketing trends, social media platforms, and consumer behavior in the Australian and New Zealand markets.

📋 Key Responsibilities

✅ Lead and implement digital marketing activities across Australia and New Zealand for Ben & Jerry’s

✅ Create content and implement communication calendars across owned digital channels

✅ Champion digital best practice across owned digital channels and support franchisees with executional toolkits

✅ Drive measurability and continuous improvement of digital assets by defining KPIs, optimizing in-flight campaigns, and analyzing reporting

✅ Work collaboratively with internal and external stakeholders to deliver best-in-class digital marketing

✅ Manage and execute key projects related to retail operations and marketing, utilizing agile methodologies

✅ Assist in the development, testing, and implementation of innovative marketing and operational concepts

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years of experience in a digital marketing role, preferably with experience working with loyalty programs and performance marketing

Required Skills:

• Proven success in developing and implementing marketing communication calendars
• Strong analytical skills, with experience in ROI analysis and KPI definition
• Excellent verbal and written communication skills
• Highly organized, energetic, and team-oriented individual with a positive attitude
• Strong computer proficiency, especially in Excel, Word, PowerPoint, etc.

Preferred Skills:

• Experience working with loyalty platform customer acquisition and sales growth strategies
• Tuned into cultural conversations, trend setters, niche communities, influencers, and social media platforms (Tiktok, Facebook, Instagram)

ASSUMPTION: Candidates with experience in the ice cream or FMCG industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AU$70,000 - AU$90,000 per annum (based on industry standards for a Digital Marketing Assistant with 2-5 years of experience in Australia)

Benefits:

• Flexible/Hybrid working
• Opportunity to travel internationally
• Competitive salary
• Development and progression opportunity into brand management

Working Hours: Full-time, 37.5 hours per week, with flexible working hours and the option to work remotely for up to 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the manufacturing industry, focusing on consumer goods, including food, home care, personal care, and refreshments. The company is known for its strong commitment to sustainability and social responsibility.

Company Size: Unilever is a large multinational corporation with over 10,000 employees in Australia alone. This size offers opportunities for career growth and development within the organization.

Founded: Unilever was founded in 1929, with a rich history in the consumer goods industry.

Company Description:

• Unilever is a purpose-driven company, committed to making sustainable living commonplace
• The company's portfolio includes world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, as well as innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
• Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer opportunities for international travel and career growth within the organization.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing.

Reporting Structure: The Digital Marketing Assistant will report directly to the Ben & Jerry’s Retail Marketing Manager.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work on-site in the Sydney CBD office for up to 3 days per week and remotely for the remaining days.

Growth Opportunities:

• Progression into brand management roles within the Ben & Jerry’s or broader Unilever organization
• Expanding digital marketing skills and expertise through on-the-job training and professional development opportunities
• Gaining experience working with global marketing teams and collaborating on international projects

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Sydney CBD, Australia

Geographic Context:

• The Sydney CBD is a vibrant, multicultural urban center with a wide range of entertainment, dining, and shopping options
• The city is known for its iconic landmarks, such as the Sydney Opera House and the Sydney Harbour Bridge
• Sydney has a temperate climate, with warm summers and mild winters

Work Schedule: Full-time, 37.5 hours per week, with flexible working hours and the option to work remotely for up to 2 days per week

ASSUMPTION: The Sydney CBD location offers a dynamic and stimulating work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interview with the Ben & Jerry’s Retail Marketing Manager

Key Assessment Areas:

• Digital marketing skills and expertise
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Unilever's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
• Research Unilever's company culture and values to demonstrate your alignment with the organization
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Digital Marketing, Social Media, Content Development, Performance Marketing, Project Management, Stakeholder Management, Communication, Analytical Skills, Creativity, Teamwork, Customer Experience, Loyalty Programs, ROI Analysis, KPI Definition, Trend Awareness, Organizational Skills

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, cultural fit, and alignment with Unilever's values.

🛠️ Tools & Technologies

• Social media platforms (Tiktok, Facebook, Instagram)
• Content management systems (CMS)
• Email marketing platforms
• Analytics tools (Google Analytics, Adobe Analytics)
• Project management tools (Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Excel, Word, PowerPoint)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the Ben & Jerry’s Retail Marketing team.

👔 Cultural Fit Considerations

Company Values:

• Our purpose is to make sustainable living commonplace
• We believe in business as a force for good
• We act with integrity, respect, and fairness
• We are committed to diversity, equity, and inclusion
• We foster a culture of innovation and collaboration

Work Style:

• Unilever promotes a flexible and hybrid work environment, with a focus on results and outcomes rather than hours worked
• The company encourages a healthy work-life balance and offers employee wellness programs
• Unilever fosters a culture of continuous learning and development, with opportunities for professional growth and career advancement

Self-Assessment Questions:

• Do you align with Unilever's purpose and values, and how would you demonstrate this in your role as a Digital Marketing Assistant?
• Are you comfortable working in a hybrid work environment, and how would you ensure your availability and responsiveness when working remotely?
• How do you approach project management and stakeholder collaboration in a digital marketing context?

ASSUMPTION: Unilever's company culture emphasizes sustainability, innovation, and collaboration, with a strong commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

• The role may require occasional weekend or evening work to support event-based marketing campaigns or promotions
• The digital marketing landscape is constantly evolving, requiring the candidate to stay up-to-date with the latest trends and best practices
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
• The Sydney CBD office environment may be busy and noisy at times, potentially impacting focus and productivity

ASSUMPTION: The potential challenges associated with this role can be mitigated through effective time management, strong communication, and a proactive approach to staying current with industry trends and best practices.

📈 Similar Roles Comparison

• This role is unique in its focus on the Ben & Jerry’s brand within the broader Unilever organization, offering a specialized digital marketing experience
• Compared to other digital marketing roles, this position may offer more exposure to global marketing teams and international projects
• Career progression in this role may lead to brand management opportunities within the Ben & Jerry’s or broader Unilever organization, rather than a more general digital marketing career path

ASSUMPTION: The unique focus on the Ben & Jerry’s brand and the potential for international exposure set this role apart from other digital marketing positions within the Unilever organization.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new Ben & Jerry’s ice cream flavor launch, targeting key influencers and consumer segments
• Collaborating with the global marketing team to create and implement a global digital marketing strategy for a Ben & Jerry’s sustainability initiative
• Managing the Ben & Jerry’s retail loyalty app, including customer acquisition, engagement, and retention strategies to drive increased sales and brand loyalty

ASSUMPTION: The sample projects provided are intended to illustrate the types of digital marketing initiatives the Digital Marketing Assistant may be involved in, rather than a comprehensive list of potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Ben & Jerry’s Retail Marketing team?
• How does the Ben & Jerry’s Retail Marketing team collaborate with global marketing teams and other internal stakeholders?
• What opportunities are there for professional development and growth within the Ben & Jerry’s Retail Marketing team and the broader Unilever organization?
• How does the company support work-life balance and employee wellness, particularly in a hybrid work environment?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns and initiatives within the Ben & Jerry’s Retail Marketing team?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and their commitment to understanding the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on your ability to manage multiple projects simultaneously and drive measurable improvements in digital assets
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
• Research Unilever's company culture and values to demonstrate your alignment with the organization
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.