📌 Core Information
🔹 Job Title: Digital Marketing Assistant
🔹 Company: Hachette Book Group
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Book and Periodical Publishing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging and visually appealing content for multiple social platforms
- Coordinating content calendars and collaborating with imprint marketing teams
- Writing SEO-rich marketing copy and staying up-to-date on trends
- Executing email marketing campaigns and managing email segmentation
- Supporting influencer outreach, virtual events, and daily marketing operations
ASSUMPTION: This role requires a strong focus on visual storytelling and consistent brand aesthetic, with a passion for crime fiction and other genres.
📋 Key Responsibilities
✅ Create engaging and visually appealing content (static and video) for multiple social platforms that align with brand aesthetic
✅ Coordinate content calendars and collaborate with imprint marketing teams to gather assets and ensure the timely launch of all campaigns
✅ Write SEO-rich marketing copy, ensuring consistency in voice and tone
✅ Stay up to date on trends and help grow audience engagement
✅ Execute campaigns using our email marketing platform
✅ Assist in email segmentation strategy and list management
✅ Manage and update campaign landing pages
✅ Support influencer outreach and ongoing communication
✅ Support daily marketing operations, including tracking projects, managing timelines, and file organization
✅ Help coordinate virtual events in partnership with internal imprints
✅ Participate in event planning, tech rehearsals, and day-of event support
✅ Communicate effectively with authors, partners, and internal teams
✅ Provide social media analysis and recommendations
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to juggle multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in digital marketing, social media, or a related field
Required Skills:
- Strong written and verbal communication skills
- Experience in Canva, Adobe Creative Suite, or other design tools
- Comfortable creating and editing short-form video content (Reels, TikToks, etc.)
- Some knowledge with email marketing platforms (e.g., Mailchimp, Klaviyo, or similar)
- Highly organized with attention to detail and ability to juggle multiple projects
- Comfortable working with data and reporting on campaign performance
Preferred Skills:
- Passion for crime fiction and other genres
- Proactive, curious, and eager to learn new tools and techniques
ASSUMPTION: A love for storytelling and a creative mindset are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $47,500 per year (as stated)
Benefits:
- Medical, dental, and vision insurance
- Life and disability insurance
- Retirement savings plan (401(k)) with company match
- Paid time off (PTO) including vacation, personal days, and holidays
- Employee assistance program
- Tuition reimbursement
- Group discounts on auto and home insurance and legal services
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is based on the company's stated compensation for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: 1994 (as a division of Hachette Livre)
Company Description:
- Hachette Book Group (HBG) is a leading U.S. trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre.
- HBG publishes great books for readers of all ages, more than 1,800 new books annually, in all formats—print, ebook, and audiobook—including many New York Times bestsellers.
- HBG is a dynamic place to work, with a fast-paced and fun environment where new ideas in publishing are actively explored and encouraged.
Company Specialties:
- Trade book publishing
- Educational publishing
- Audiobook publishing
- Digital marketing and content creation
Company Website: HachetteBookGroup.com
ASSUMPTION: HBG's large size and diverse range of imprints offer opportunities for growth and exposure to various aspects of publishing.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience and performance)
Reporting Structure: Reports to the Assistant Marketing Director in the Executive Marketing Strategy department
Work Arrangement: Hybrid (3 days in the office per week)
Growth Opportunities:
- Potential to work on campaigns for various imprints and genres
- Opportunities to attend industry events and conferences
- Possibility to advance to a marketing coordinator or similar role with experience and strong performance
ASSUMPTION: This role offers a unique opportunity to gain experience in multiple aspects of digital marketing and publishing.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, 2 days remote)
Office Location(s): 1290 Sixth Avenue, New York, NY 10104, US
Geographic Context:
- New York City offers a vibrant cultural scene, with numerous publishing houses, bookstores, and literary events
- HBG's headquarters is located in Midtown Manhattan, near Central Park and many public transportation options
- The office environment is fast-paced, collaborative, and creative, with a strong focus on teamwork and communication
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the hiring manager and another team member or department head
Key Assessment Areas:
- Creativity and design skills
- Communication and writing skills
- Understanding of digital marketing trends and strategies
- Organizational skills and attention to detail
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of your design and content creation work
- Demonstrate your passion for crime fiction and other genres in your cover letter
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Digital Marketing, Content Creation, Social Media, Email Marketing, SEO, Video Editing, Project Management, Communication, Data Analysis, Design Tools, Audience Engagement, Event Coordination, Influencer Outreach, Trend Analysis, Brand Aesthetic, Curiosity
ASSUMPTION: HBG's application process is designed to assess both hard skills and cultural fit for the role.
🛠️ Tools & Technologies
- Canva or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Email marketing platforms (e.g., Mailchimp, Klaviyo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Publishing great books well
- Valuing and supporting employees
- Transparency and communication
- Encouraging creativity and innovation
- Fostering a collaborative and inclusive environment
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and results-focused
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do I have a strong passion for storytelling and a creative mindset?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I thrive on juggling multiple projects and meeting tight deadlines?
- Am I eager to learn new tools and techniques in digital marketing?
- Do I align with HBG's values and commitment to diversity, equity, and inclusion?
ASSUMPTION: HBG's culture emphasizes collaboration, creativity, and a strong work ethic, with a commitment to supporting employees' personal and professional growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Balancing remote work with in-office collaboration
- Keeping up with trends and best practices in digital marketing
- Navigating a large, complex organization with multiple imprints and departments
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role is unique in its focus on verticals including Novel Suspects and Open Book, with potential growth opportunities in other Executive Marketing Strategy campaigns
- Compared to other digital marketing roles in publishing, this position offers a broader range of responsibilities and the opportunity to work on multiple imprints and genres
- Career progression in this role may lead to marketing coordinator or similar positions, with the potential to specialize in specific imprints or genres
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the publishing industry.
📝 Sample Projects
- Creating a social media campaign to promote a new crime fiction release, including static and video content, influencer outreach, and event planning
- Developing an email marketing strategy to segment audiences and promote upcoming titles, with A/B testing to optimize open rates and click-throughs
- Managing a virtual event with an author, including tech rehearsals, day-of event support, and follow-up communication
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity to work on various aspects of digital marketing and publishing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for HBG and the specific imprints it supports?
- What opportunities are there for growth and professional development in this role?
- How does HBG support work-life balance for its employees?
- What is the team structure and dynamic for the Executive Marketing Strategy department?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the role, team, and company culture
- Showcase your portfolio or examples of your design and content creation work
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
