Digital Marketing Assistant

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Digimind

🔹 Location: Sale, Rabat-Salé-Kénitra, Morocco

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid advertising campaigns across multiple platforms
• Conducting keyword research and competitor ad analysis
• Creating compelling ad copy and selecting high-performing creative assets
• Setting bids and allocating campaign budgets to achieve maximum ROI
• Designing and executing A/B tests to continuously improve campaign performance

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of campaigns.

📋 Key Responsibilities

✅ Create, manage, and optimize paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other relevant platforms

✅ Conduct keyword research and competitor ad analysis to identify strategic opportunities

✅ Develop compelling ad copy and select high-performing creative assets

✅ Set bids and allocate campaign budgets to achieve maximum return on investment (ROI)

✅ Design and execute A/B tests on ads, landing pages, and calls to action to continuously improve campaign performance

✅ Monitor and analyze key performance metrics including click-through rate (CTR), conversion rate, cost-per-click (CPC), and quality score

✅ Implement tracking tools such as Google Tag Manager and conversion pixels to accurately measure campaign impact

✅ Deliver regular performance reports with actionable insights and recommendations

✅ Stay current with the latest trends, updates, and best practices in PPC advertising and digital marketing

ASSUMPTION: This role requires strong analytical skills and a data-driven approach to campaign management.

🎯 Required Qualifications

Education: Bachelor or Master degree ideally in Digital Marketing or similar field

Experience: Proven experience, at least one year managing paid ad campaigns across multiple platforms

Required Skills:

• Complete fluency in English
• Strong knowledge of PPC best practices, keyword research, and bid management
• Proficiency with tools like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and Google Tag Manager
• Excellent analytical skills and experience using data to drive decision-making
• Exceptional written communication skills for crafting persuasive ad copy
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Preferred Skills:

• Certifications in Google Ads or Facebook Blueprint
• Proficiency in another language

ASSUMPTION: While certifications are preferred, they are not required for this role. The most important qualifications are relevant experience and a strong skill set.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Morocco is typically between 15,000 - 25,000 MAD (Moroccan Dirhams) per month, depending on experience and qualifications. This is an estimate based on industry standards and may vary.

Benefits:

• Incredible work environment - fun, casual, high energy, and fast-paced
• Opportunity to work in the world of PR & Communication with an international team
• Access to tailor-made training with Onclusive Academy & Coursera, as well as through your manager and colleagues
• Full onboarding with role plays to make you ready for all scenarios
• Offices in the heart of Rabat close to all commodities
• Up to three days of homeworking per week

Working Hours: Full-time position with standard working hours, typically 9:00 AM - 5:00 PM, with a one-hour lunch break. The exact schedule may vary.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Onclusive is a world leader in media intelligence technology and services, dedicated to supporting PR, Communications, and Marketing professionals. They deliver leading-edge innovation, human expertise, and unmatched media reach in a suite of media management, monitoring, and analytics solutions that support every stage of the communications cycle.

Company Size: Onclusive has 201-500 employees globally, with a presence in major cities including London, New York, Paris, Grenoble, Singapore, Italy, Rabat, Buenos Aires, Mexico, Madrid, Amsterdam, Mumbai, and more. This size offers a dynamic work environment with opportunities for growth and collaboration.

Founded: Onclusive was founded in 2019, making it a relatively new but rapidly growing company in the media intelligence and technology sector.

Company Description:

• Onclusive is a global leader in media intelligence technology and services, supporting PR, Communications, and Marketing professionals
• The company offers a unified platform and services that enable customers to make fast, accurate, data-driven decisions about their communications and marketing strategies
• Onclusive is committed to proving and improving the value of communications and marketing efforts through its innovative solutions

Company Specialties:

• Competitive intelligence
• Market intelligence
• Online reputation
• Web data analysis
• Social media monitoring
• Social media listening
• Social media analytics
• Social media tool
• Social media monitoring software
• Social listening
• Social intelligence
• Brand reputation
• Consumer intelligence
• Consumer insights
• Influencer marketing
• Campaign analysis
• Media intelligence

Company Website: onclusive.com/social

ASSUMPTION: Onclusive is a global company with a strong focus on innovation and data-driven decision making, making it an attractive employer for digital marketing professionals.

📊 Role Analysis

Career Level: This role is an entry-level position in digital marketing, offering an excellent opportunity for growth and development in the field.

Reporting Structure: The Digital Marketing Assistant will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is a hybrid role, with employees working from the office for two days a week and remotely for the remaining three days.

Growth Opportunities:

• Onclusive's rapid growth and expansion offer numerous opportunities for career advancement and professional development
• The company provides access to tailor-made training and full onboarding to help employees succeed in their roles
• Working in a dynamic, international team provides exposure to diverse perspectives and experiences, fostering personal and professional growth

ASSUMPTION: This role offers a strong foundation in digital marketing and the opportunity to work with a global team, making it an ideal starting point for a career in the field.

🌍 Location & Work Environment

Office Type: Onclusive's office in Rabat is located in the heart of the city, close to all commodities, offering a convenient and enjoyable work environment.

Office Location(s): 5 Avenue Al Arz, Rabat, Rabat 10100, MA

Geographic Context:

• Rabat is the capital and largest city of Morocco, offering a vibrant and multicultural atmosphere
• The city is known for its historical sites, modern infrastructure, and bustling business scene
• Rabat's strategic location on the Atlantic coast provides easy access to both the ocean and the nearby countryside

Work Schedule: The work schedule for this role is typically Monday to Friday, with standard working hours of 9:00 AM - 5:00 PM, including a one-hour lunch break. The exact schedule may vary.

ASSUMPTION: Working in Rabat offers a unique blend of historical and modern experiences, providing a stimulating environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager or a similar role within the organization
• Final interview with a senior member of the team or the hiring manager
• Background check and onboarding for successful candidates

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Campaign management experience and PPC best practices
• Communication skills, both written and verbal
• Cultural fit and alignment with Onclusive's values and work environment
• Problem-solving skills and adaptability in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful PPC campaigns you've managed and the results you achieved
• Demonstrate your understanding of Onclusive's business and the role of a Digital Marketing Assistant in driving growth and improving ROI
• Prepare questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Paid Advertising, Google Ads, Facebook Ads, LinkedIn Ads, PPC, Keyword Research, Ad Copywriting, Data Analysis, Bid Management, A/B Testing, Performance Reporting, Marketing Campaigns, Digital Marketing

ASSUMPTION: Onclusive's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and campaign management experience.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• LinkedIn Campaign Manager
• Google Analytics
• Google Tag Manager
• Other relevant PPC platforms and tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Onclusive is committed to driving innovation in the media intelligence and technology sector
• Data-driven: The company emphasizes data-driven decision making and continuous improvement in all aspects of its business
• Collaboration: Onclusive fosters a collaborative work environment, encouraging teamwork and knowledge sharing
• Customer focus: The company is dedicated to understanding and meeting the needs of its customers, providing exceptional service and support
• Integrity: Onclusive is committed to acting with honesty, transparency, and ethical conduct in all its business practices

Work Style:

• Fast-paced: Onclusive operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change
• Data-driven: The company emphasizes data-driven decision making and continuous optimization in all aspects of its business
• Collaborative: Onclusive fosters a collaborative work environment, encouraging teamwork and knowledge sharing
• Customer-focused: The company is dedicated to understanding and meeting the needs of its customers, providing exceptional service and support

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with a global team?
• Do you have a strong customer focus and a passion for delivering exceptional service?
• Are you committed to acting with honesty, transparency, and ethical conduct in all aspects of your work?

ASSUMPTION: Onclusive's work environment is dynamic, collaborative, and data-driven, requiring employees to be adaptable, customer-focused, and committed to ethical conduct.

⚠️ Potential Challenges

• The fast-paced nature of the role may require employees to work flexible hours and manage multiple campaigns simultaneously
• The data-driven focus of the role may require employees to analyze and interpret complex data sets, which can be challenging for those without strong analytical skills
• The hybrid work arrangement may present challenges for employees who prefer a more structured office environment
• The role may require employees to work with a diverse range of stakeholders, including clients, vendors, and internal teams, which can be challenging for those who struggle with communication and collaboration

ASSUMPTION: These challenges are inherent in the role and the work environment, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Compared to other entry-level digital marketing roles, this position offers a strong focus on PPC advertising and campaign management, providing an excellent foundation for a career in the field
• Onclusive's global presence and commitment to innovation set it apart from other companies in the media intelligence and technology sector
• This role offers a unique opportunity to work with a dynamic, international team and contribute to the growth of a rapidly expanding company

ASSUMPTION: This role offers a unique blend of challenges, opportunities, and rewards, making it an attractive choice for digital marketing professionals seeking to advance their careers.

📝 Sample Projects

• Developing and executing a comprehensive PPC campaign strategy for a new product launch, including keyword research, ad copy creation, and bid management
• Analyzing and optimizing an existing PPC campaign to improve ROI and reduce cost-per-acquisition
• Conducting a competitive analysis of PPC campaigns in the industry and identifying opportunities for differentiation and improvement

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Digital Marketing Assistant role at Onclusive.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing and optimizing PPC campaigns at Onclusive?
• How does Onclusive support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Onclusive measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important?
• What are the biggest challenges facing the digital marketing team at Onclusive, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for the Digital Marketing Assistant role at Onclusive.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Onclusive careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful PPC campaigns you've managed and the results you achieved
• Prepare questions to ask during the interview to showcase your interest in the role and the company
• If selected for an interview, be prepared to discuss your approach to data-driven decision making, campaign management, and optimization
• Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.