Digital Marketing Assistant

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Paul Gough Media

🔹 Location: Celebration, Florida

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (5 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Creating and implementing digital marketing campaigns across multiple platforms
• Managing client social media sites and campaigns
• Generating weekly marketing reports for clients
• Collaborating with various teams, including graphic designers, printers, and web designers
• Working in a fast-paced, detail-oriented environment

ASSUMPTION: This role requires a strong understanding of digital marketing, exceptional organizational skills, and the ability to work well under pressure.

📋 Key Responsibilities

✅ Create and implement digital marketing campaigns on Facebook, social media, and email for multiple clients

✅ Provide weekly marketing reports to clients, including lead generation, cost per lead, sales closed, conversion percentages, and ROI

✅ Assist in creating and managing various campaigns in the company's CRM

✅ Create and implement a successful social media calendar for clients, including written and video content

✅ Manage the inbound lead acquisition process for clients

✅ Work with the company's Google Ads team to find new leads for clients

ASSUMPTION: This role involves a high level of multitasking and requires strong project management skills to ensure campaigns are executed on time and within budget.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 1 year of experience in a digital marketing agency, with a proven track record of acquiring leads and customers

Required Skills:

• Deep understanding of direct response marketing
• Excellent organizational, time management, and problem-solving skills
• Ability to write effective marketing copy (basic sales copywriting)
• Advanced skills with Word, Outlook, Publisher, and Excel
• Ability to produce ROI reports for various marketing initiatives
• Ability to properly format marketing communications, e-mails, and sales letters
• Ability to create a production schedule and follow it
• Ability to work under deadlines and on schedule
• Ability to plan work so that it is completed on time

Preferred Skills:

• Experience with CRM software
• Knowledge of Google Ads and social media advertising platforms
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a digital marketing agency environment and a strong portfolio of successful campaigns will be given priority.

💰 Compensation & Benefits

Salary Range: $40,000 - $50,000 per year, depending upon previous success/experience in a digital marketing agency

Benefits:

• Health Care Allowance of $150 per month
• 15 days paid vacation

Working Hours: Full-time, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing assistant role with 2-5 years of experience in a similar agency setting.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on providing marketing, coaching, hiring, and finance services to physical therapy clinic owners worldwide

Company Size: 11-50 employees, with a fast-growing team and a new office/training facility in Celebration, Florida

Founded: 2019, with a headquarters in Celebration, Florida, and an additional office in Hartlepool, Durham, UK

Company Description:

• Paul Gough Media is a rapidly growing digital media agency specializing in marketing, coaching, hiring, and finance services for physical therapy clinic owners
• The founder, Paul Gough, is an Amazon #1 best-selling author, Instagram Certified Influencer, and award-winning business owner
• The company offers a dynamic, fast-paced work environment with opportunities for learning and growth

Company Specialties:

• Marketing strategies for small and independent physical therapy clinics
• Coaching and mentoring services for clinic owners
• Hiring and recruitment services
• Finance and business management services

Company Website: www.paulgough.com

ASSUMPTION: Paul Gough Media is an innovative and forward-thinking company that values employees who are proactive, detail-oriented, and committed to delivering exceptional results for clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the company founder, Paul Gough

Work Arrangement: Hybrid, with 5 days in the office and the option for some remote work

Growth Opportunities:

• Learning and development opportunities, including training and workshops
• Career advancement within the company, as the team continues to grow
• The chance to work closely with the company founder and gain valuable mentorship

ASSUMPTION: This role offers excellent opportunities for professional growth and development within a dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: Modern, professional office space with a collaborative and supportive work environment

Office Location(s): 1420 Celebration Blvd, Suite 200, Celebration, FL 34747, US

Geographic Context:

• Celebration, Florida, is a small city located in Osceola County, approximately 20 miles south of Orlando
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• The climate is subtropical, with mild winters and hot, humid summers

Work Schedule: Full-time, with some flexibility for remote work

ASSUMPTION: The Celebration office provides a comfortable and supportive work environment that fosters collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the company founder, Paul Gough
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Organizational and time management skills
• Attention to detail and ability to work under pressure
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on digital marketing campaigns and lead generation
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission
• Prepare examples of successful digital marketing campaigns you have created and implemented

ATS Keywords: Digital Marketing, Social Media Marketing, Email Marketing, Lead Generation, Campaign Management, CRM Implementation, Copywriting, Organizational Skills, Time Management, Problem Solving, Attention to Detail, Google Ads, Data Analysis, Production Scheduling, Sales Reporting, Customer Acquisition

ASSUMPTION: The application process for this role is competitive, and candidates with relevant experience and a strong portfolio of successful campaigns will have the best chance of success.

🛠️ Tools & Technologies

• CRM software (e.g., HubSpot, Salesforce, or Zoho CRM)
• Social media platforms (e.g., Facebook, Instagram, Twitter, and LinkedIn)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or ActiveCampaign)
• Google Ads and other PPC platforms
• Project management tools (e.g., Asana, Trello, or Monday.com)
• Microsoft Office Suite (Word, Outlook, Publisher, and Excel)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative and forward-thinking
• Collaborative and supportive
• Results-driven

Work Style:

• Fast-paced and dynamic
• Detail-oriented and organized
• Proactive and solution-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing campaigns?
• Are you comfortable working in a fast-paced, detail-oriented environment?
• Do you thrive in a collaborative, team-focused work environment?
• Are you committed to delivering exceptional results for clients?

ASSUMPTION: Candidates who demonstrate a strong alignment with Paul Gough Media's values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational and time management skills
• Working in a fast-paced environment with tight deadlines and high expectations
• Adapting to a dynamic and growing company, with changes in priorities and responsibilities
• Collaborating effectively with various teams, including graphic designers, printers, copywriters, and web designers

ASSUMPTION: Successful candidates will be proactive, adaptable, and able to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on digital marketing campaigns and lead generation
• This role offers the opportunity to work closely with the company founder and gain valuable mentorship and guidance
• Career progression in this role may include opportunities to specialize in specific areas of digital marketing or take on additional responsibilities within the company

ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and supportive work environment.

📝 Sample Projects

• Developing and implementing a social media marketing campaign for a physical therapy clinic, including written and video content
• Creating and executing an email marketing campaign to generate leads and increase client engagement
• Managing a Google Ads campaign to drive targeted traffic to a client's website and generate conversions

ASSUMPTION: Successful candidates will have a strong portfolio of digital marketing campaigns they have created and implemented, with a focus on lead generation and customer acquisition.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital marketing and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital marketing campaigns, and what metrics are most important?
• What opportunities are there for career advancement within the company, and how does the company support employees in achieving their career goals?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the role
• Prepare examples of successful digital marketing campaigns you have created and implemented
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.