Digital Marketing Assistant

📌 Core Information

🔹 Job Title: Digital Marketing Assistant

🔹 Company: Mulberry

🔹 Location: Seoul Office

🔹 Job Type: Permanent Full-Time

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing end-to-end digital marketing campaigns across paid and owned channels
• Collaborating with HQ image teams to develop localized digital campaign assets and copy
• Managing local owned media channels and tracking digital KPIs to improve campaign performance
• Supporting daily digital business operations, including order management, inventory availability, and customer service
• Assisting with offline marketing events in collaboration with the Marketing Manager

ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive campaign improvements. The successful candidate will have a proven track record in digital marketing, preferably within the fashion or retail industry.

📋 Key Responsibilities

✅ Plan and implement end-to-end digital marketing campaigns across paid and owned channels

✅ Coordinate with HQ image teams to develop localized digital campaign assets and copy

✅ Oversee management of local owned media channels and track digital KPIs to improve campaign performance

✅ Report to the Digital Manager to maximize the effectiveness of performance marketing activities targeting the lower funnel

✅ Manage and collate reports or provide data for reports being collated by others

✅ Analyse data and interpret analytics to spot opportunities, campaign strengths and weaknesses, optimisation points, and narratives within campaigns

✅ Utilise Google Ads and paid social media advertising to deliver strong, measurable growth

✅ Build automation workflows and processes

✅ Run A/B testing across digital assets

✅ Provide overall support for digital business daily operations, including order management, inventory availability, asset management across all channels, customer service, and ad-hoc reporting

✅ Assist with offline marketing events in collaboration with the Marketing Manager

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and collaboration skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: University graduate

Experience: At least 3 years of relevant experience within Digital Marketing, preferably in fashion or retail

Required Skills:

• Proven experience in digital marketing campaign management
• Fluency in both Korean and English
• Strong data analysis skills
• Proficiency in Google Ads and social media advertising platforms
• Excellent communication and collaboration skills
• Creativity and proactivity

Preferred Skills:

• Global market experience in the UK, Europe, and North America
• Experience with order management, inventory availability, and customer service
• Knowledge of B Corp sustainability practices

ASSUMPTION: Candidates with experience in luxury goods or retail marketing may have an advantage in this role, as they will be better equipped to understand and represent the Mulberry brand.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Assistant in Seoul with 2-5 years of experience, the estimated salary range is ₩45,000,000 - ₩60,000,000 per year. This estimate is inclusive of base salary and any performance-based bonuses.

Benefits:

• Health insurance and pension plans
• Generous employee discount on Mulberry products
• Opportunities for professional development and growth
• Work-life balance and flexible working arrangements

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance. The final salary offer will be determined by Mulberry's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mulberry operates in the luxury goods and retail industry, with a focus on sustainable and responsible business practices. As a B Corp certified company, Mulberry is committed to addressing climate change, cultivating a positive work environment, and promoting craftsmanship, culture, and circularity.

Company Size: Mulberry is a mid-sized company with approximately 1,001-5,000 employees globally. This size allows for a more personal work environment and opportunities for growth and advancement.

Founded: Mulberry was founded in Somerset, UK, in 1971, and has since grown into a global luxury lifestyle brand.

Company Description:

• Mulberry is an iconic lifestyle brand with a playful and uniquely British blend of creativity, community, craft, and culture.
• The company is committed to becoming regenerative and circular across every aspect of the business, as outlined in its Made to Last Manifesto.
• Mulberry achieved B Corp Certification in 2024 in recognition of its purpose-driven approach to business.

Company Specialties:

• Luxury leather goods and accessories
• Sustainable and responsible business practices
• Global retail and e-commerce operations
• Brand marketing and communications

Company Website: mulberry.com

ASSUMPTION: Mulberry's commitment to sustainability and responsible business practices makes it an attractive employer for candidates who share these values and want to make a positive impact.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Digital Marketing Assistant reports directly to the Digital Manager and works closely with the Marketing Manager, as well as various internal teams and external agencies.

Work Arrangement: This is an on-site position based in Mulberry's Seoul office. However, there may be opportunities for occasional remote work or flexible hours, depending on the needs of the business and the candidate's performance.

Growth Opportunities:

• Progression to a Digital Marketing Manager or similar role within the company
• Expanding responsibilities and taking on more complex projects as skills and experience develop
• Cross-functional collaboration and learning opportunities within the marketing and e-commerce teams

ASSUMPTION: This role offers a clear path for career progression within Mulberry, as well as opportunities for professional development and skill-building.

🌍 Location & Work Environment

Office Type: Mulberry's Seoul office is a modern, professional workspace that reflects the company's commitment to sustainability and responsible business practices.

Office Location(s): Seoul Office

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of over 10 million people.
• The city is known for its vibrant culture, historic sites, and modern amenities, including world-class shopping, dining, and entertainment options.
• Seoul is also a major global hub for technology, fashion, and design, making it an ideal location for a luxury goods retailer like Mulberry.

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Working in Seoul offers candidates the opportunity to live and work in a dynamic, culturally rich environment with access to world-class amenities and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Mulberry careers website
• Phone or video screening with the HR department
• In-person or virtual interview with the Digital Manager and Marketing Manager
• Final interview or assessment with the Head of Digital or another senior leader

Key Assessment Areas:

• Digital marketing campaign management and strategy
• Data analysis and interpretation skills
• Communication and collaboration skills
• Cultural fit and alignment with Mulberry's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Mulberry's brand, values, and commitment to sustainability
• Prepare examples of your past digital marketing campaigns and their results to discuss during the interview
• Research Mulberry's competitors and industry trends to show your knowledge of the luxury goods market

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Google Ads, Social Media Advertising, A/B Testing, Team Collaboration, Communication Skills, Creativity, Proactivity, Order Management, Customer Service, Asset Management, Reporting, Sustainability Practices, Cultural Awareness

ASSUMPTION: Mulberry's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Successful candidates will be able to demonstrate their expertise in digital marketing and their passion for Mulberry's brand and commitment to sustainability.

🛠️ Tools & Technologies

• Google Ads
• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Bold: Take risks, challenge the status quo, and drive innovation
• Be Imaginative: Think creatively, push boundaries, and inspire others
• Be Open: Embrace diversity, foster collaboration, and encourage open communication
• Be Responsible: Act with integrity, take ownership, and make a positive impact

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you share Mulberry's commitment to sustainability and responsible business practices?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have the creativity and proactivity to drive innovative digital marketing campaigns?

ASSUMPTION: Candidates who align with Mulberry's values and work style will be better equipped to succeed in this role and contribute to the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams and external agencies, necessitating excellent communication and collaboration skills
• Adapting to a fast-paced, dynamic work environment, with a constant need to stay up-to-date with industry trends and best practices
• Balancing the demands of digital marketing campaigns with daily digital business operations, requiring strong prioritization and multitasking skills

ASSUMPTION: Successful candidates will be able to overcome these challenges by demonstrating strong technical skills, adaptability, and a commitment to Mulberry's mission and values.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position requires a strong focus on data analysis and interpretation to drive campaign improvements
• Mulberry's commitment to sustainability and responsible business practices sets it apart from other luxury goods retailers, offering candidates the opportunity to make a positive impact
• This role offers a clear path for career progression within Mulberry, with opportunities for professional development and skill-building

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and values before applying.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign to drive sales for a new product launch
• Analyzing Google Ads performance data to optimize campaign targeting and bidding strategies
• Collaborating with the HQ image team to create localized digital campaign assets and copy that resonate with the Korean market

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on high-impact, strategic initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical digital marketing campaign lifecycle and how this role fits into that process?
• How does Mulberry support the professional development and growth of its digital marketing team members?
• Can you provide an example of a successful digital marketing campaign that Mulberry has executed in the past, and what made it successful?
• How does Mulberry measure the success of its digital marketing campaigns, and how does this role contribute to that process?
• What are the biggest challenges facing the digital marketing team at Mulberry, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mulberry careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing campaigns and their results to discuss during the interview
• Research Mulberry's brand, values, and commitment to sustainability to demonstrate your understanding and alignment with the company
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.