📌 Core Information
🔹 Job Title: Digital Marketing Assistant for a Salon in Australia (Home Based Part Time)
🔹 Company: Virtual Coworker
🔹 Location: Australia (Remote)
🔹 Job Type: Part-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Home Based, Part-Time
🚀 Job Overview
Key aspects of this role include:
- Managing and scheduling engaging content across social media platforms
- Executing and monitoring paid advertising campaigns
- Building and optimizing email marketing sequences and sales funnels
- Updating website content to maintain brand consistency
- Supporting broader digital marketing efforts
ASSUMPTION: This role requires a strong understanding of digital marketing principles and hands-on experience with social media management, paid advertising, and email marketing. The successful candidate will be comfortable working remotely and managing their own time.
📋 Key Responsibilities
✅ Manage and schedule engaging content across Instagram, Facebook, and TikTok using provided creative assets.
✅ Plan, execute, and monitor paid advertising campaigns across Meta Ads, Google Ads, and other social platforms.
✅ Build and optimize email marketing sequences and sales funnels using tools such as ClickFunnels.
✅ Regularly update website content to maintain brand consistency and alignment across all digital channels.
✅ Support broader digital marketing efforts, including basic SEO tasks, lead generation initiatives, and performance reporting.
ASSUMPTION: The role requires strong organizational skills to manage multiple platforms and tasks, as well as creativity to produce engaging content. The candidate should be comfortable using various digital marketing tools and platforms.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- Proficient in social media management (Instagram, Facebook, TikTok)
- Experience with paid advertising (Meta Ads, Google Ads)
- Familiarity with email marketing tools (ClickFunnels)
- Basic knowledge of SEO principles
- Strong communication and organizational skills
Preferred Skills:
- Experience with website management (WordPress)
- Fluency in English
- Knowledge of the Australian beauty industry
ASSUMPTION: While not explicitly stated, familiarity with the Australian beauty industry may be beneficial for creating relevant content and understanding the target audience.
💰 Compensation & Benefits
Salary Range: PHP 25,000 - 35,000 per month (Industry standard for entry-level digital marketing roles in the Philippines, converted to PHP)
Benefits:
- Flexible work hours
- Remote work arrangement
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for entry-level digital marketing roles in the Philippines, as the job is based in Australia but the company is based in the Philippines.
📌 Applicant Insights
🔍 Company Context
Industry: Virtual Coworker specializes in providing virtual assistants and digital marketing services to businesses worldwide.
Company Size: With 201-500 employees, Virtual Coworker offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: Virtual Coworker was founded in 2010 and has since expanded its services to include digital marketing and recruitment.
Company Description:
- Virtual Coworker is dedicated to providing top-level virtual assistants and digital marketing professionals to businesses worldwide.
- The company focuses on long-term partnerships, ensuring a strong match between businesses and virtual assistants.
- Virtual Coworker's team consists of carefully handpicked professionals from the Philippines, offering a wide range of skills and expertise.
Company Specialties:
- Outsourcing and staffing of virtual assistants
- Digital marketing services
- Recruitment and talent acquisition
Company Website: virtualcoworker.com
ASSUMPTION: Virtual Coworker's focus on long-term partnerships and careful selection of virtual assistants ensures a high-quality service for clients.
📊 Role Analysis
Career Level: Entry Level (0-2 years of experience)
Reporting Structure: The Digital Marketing Assistant will report directly to the client, with support from Virtual Coworker's management team.
Work Arrangement: Home Based, Part-Time (20 hours per week)
Growth Opportunities:
- As the company expands, there may be opportunities for full-time employment or career progression within the digital marketing team.
- Gaining experience in digital marketing and building a strong portfolio can lead to better job opportunities in the future.
ASSUMPTION: While this role is part-time and remote, it offers an excellent opportunity for individuals looking to gain experience in digital marketing and build their career.
🌍 Location & Work Environment
Office Type: Remote (Home-Based)
Office Location(s): Australia (Remote)
Geographic Context:
- The role is based in Australia, allowing the candidate to work remotely from any location within the country.
- Australia has a strong digital marketing industry, with numerous opportunities for growth and learning.
Work Schedule: Flexible, with a requirement of 20 hours per week
ASSUMPTION: Working remotely from Australia offers a unique opportunity to gain international experience in digital marketing while enjoying a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (digital marketing tasks)
- Final interview with the client
Key Assessment Areas:
- Digital marketing skills and knowledge
- Creativity and content creation abilities
- Communication and organizational skills
- Cultural fit with the client's business
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital marketing and social media management.
- Tailor your cover letter to the specific client and role, demonstrating your understanding of their business and the Australian beauty industry.
- Prepare examples of your previous work, such as social media campaigns or email marketing sequences, to showcase your skills during the interview.
ATS Keywords: Digital Marketing, Social Media, Paid Advertising, Email Marketing, SEO, Content Management, Website Management, Remote Work, Part-Time
ASSUMPTION: The application process may vary depending on the client's specific requirements, but generally, candidates can expect a combination of online assessments and interviews to evaluate their skills and cultural fit.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, TikTok
- Paid advertising platforms: Meta Ads, Google Ads
- Email marketing tools: ClickFunnels
- Website management: WordPress (likely)
ASSUMPTION: The candidate should be comfortable using various digital marketing tools and platforms, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Expertise
- Communication
- Partnership
Work Style:
- Remote work
- Flexible hours
- Results-driven
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work independently in a remote setting?
- Are you comfortable managing multiple social media platforms and creating engaging content?
- Do you have a strong understanding of digital marketing principles and a willingness to learn new tools and platforms?
ASSUMPTION: Virtual Coworker values professionalism, expertise, and strong communication skills in their virtual assistants. Candidates should be comfortable working remotely and managing their own time effectively.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content may require significant time and effort.
- Working remotely may present challenges in maintaining productivity and communication with the client.
- The part-time nature of the role may limit opportunities for career progression within the company.
- Gaining experience in the Australian beauty industry may require additional research and learning.
ASSUMPTION: While there may be challenges associated with this role, the flexible work arrangement and opportunity to gain experience in digital marketing make it an attractive option for many candidates.
📈 Similar Roles Comparison
- This role differs from full-time digital marketing positions in that it is part-time and remote, with a focus on social media management and paid advertising.
- In the Australian beauty industry, digital marketing plays a crucial role in reaching and engaging customers, making this role highly relevant and valuable.
- Career progression may involve moving into a full-time digital marketing role or specializing in a specific aspect of digital marketing, such as SEO or content strategy.
ASSUMPTION: While this role is part-time and remote, it offers a unique opportunity to gain experience in digital marketing and build a strong portfolio for future career advancement.
📝 Sample Projects
- Creating and executing a social media campaign for a new product launch, including content creation, scheduling, and paid advertising.
- Building and optimizing an email marketing sequence to promote a seasonal sale, including A/B testing and performance tracking.
- Updating a website's content and design to improve user experience and search engine optimization.
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with the Digital Marketing Assistant role, from content creation and management to performance tracking and optimization.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does this role fit into the broader digital marketing strategy for the client's business?
- What opportunities are there for professional development and career growth within the company?
- How does the client prefer to communicate and collaborate with remote team members?
- What are the most significant challenges facing the client's business, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and their commitment to understanding the client's business and needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing skills and experience with social media management, paid advertising, and email marketing.
- Write a cover letter that demonstrates your understanding of the Australian beauty industry and your enthusiasm for the role.
- Prepare examples of your previous work, such as social media campaigns or email marketing sequences, to showcase your skills during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
