Digital Marketing Assistant - Generalist

📌 Core Information

🔹 Job Title: Digital Marketing Assistant - Generalist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Executing paid social campaigns and email marketing initiatives for a fast-growing eCommerce brand
• Monitoring and optimizing campaign performance
• Providing light operations and customer support to enhance the overall customer experience
• Collaborating with a small, dynamic team

ASSUMPTION: This role requires a versatile candidate with experience in paid social advertising and email marketing, who is also willing to contribute to various aspects of the business.

📋 Key Responsibilities

✅ Build, load, and optimize paid social campaigns on Meta (Facebook/Instagram)

✅ Monitor performance metrics and escalate issues as needed

✅ Prepare basic reports and suggest performance improvements

✅ Assist with email campaign and flow setup using Klaviyo (content provided)

✅ Track email results and recommend optimizations

✅ Support product launches, giveaways, and promotions

✅ Monitor and maintain simple inventory tracking

✅ Coordinate with suppliers/factories for reorders

✅ Respond to customer inquiries using templates with warmth and clarity

✅ Document common questions and create internal FAQs

✅ Flag recurring issues for team awareness and improvement

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a candidate who can balance both aspects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years running Meta (Facebook/Instagram) ads and 1+ year working with Klaviyo or similar email tools

Required Skills:

• Proficient in Meta (Facebook/Instagram) ads management
• Experienced with Klaviyo or similar email marketing tools
• Strong Excel/Google Sheets skills
• Familiarity with AI tools (e.g., ChatGPT)
• Excellent communication and collaboration skills
• Ability to work independently and manage time effectively

Preferred Skills:

• Familiarity with neurodiverse communities or child-focused brands
• Experience with toys, furniture, or family products
• Strong written communication and SOP-writing experience

ASSUMPTION: Candidates with relevant experience in eCommerce brands and a willingness to learn and adapt will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (Based on experience level and industry standards for the Philippines)

Benefits:

• Competitive salary and performance-based incentives
• Comprehensive benefits package, including health, dental, and vision insurance
• Flexible paid time off
• Opportunities for professional growth and development
• Supportive and inclusive work environment

Working Hours: Full-time, with a flexible schedule that allows for significant overlap with the team's working hours (EST)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level marketing roles in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting

Company Size: Small (11-50 employees), allowing for close collaboration and growth opportunities

Founded: The company's founding date is not specified, but it has established itself as a leading provider in its niche

Company Description:

• GrowthAssistant helps marketing teams focus on brand, strategy, and results by handling their manual, repetitive implementation work
• The company provides trained, full-time offshore employees for campaign management, design, and reporting
• GrowthAssistant serves fast-growth companies from the Philippines, enabling them to scale faster, smarter, and more affordably

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant's focus on providing trained, full-time offshore employees allows clients to scale their marketing efforts efficiently and cost-effectively.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and development

Reporting Structure: The Digital Marketing Assistant will report directly to the marketing team lead or manager

Work Arrangement: Remote work with a flexible schedule, allowing for significant overlap with the team's working hours (EST)

Growth Opportunities:

• Expanding skills and expertise in digital marketing
• Advancing to a more senior marketing role within the company
• Potential opportunities to work with diverse clients and industries

ASSUMPTION: The role offers growth opportunities as the candidate gains experience and demonstrates strong performance.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location required

Office Location(s): The company has offices in Creve Coeur, Missouri, USA, and Manila, Philippines

Geographic Context:

• The Philippines offers a large talent pool with competitive labor costs
• The time zone allows for significant overlap with US working hours
• The country has a strong focus on education and English proficiency

Work Schedule: Full-time, with a flexible schedule that allows for significant overlap with the team's working hours (EST)

ASSUMPTION: The remote work environment allows for a better work-life balance and the ability to work from anywhere in the Philippines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Technical skills in paid social advertising and email marketing
• Communication and collaboration skills
• Problem-solving and analytical abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of the role and the company's mission
• Showcase your ability to work independently and manage time effectively

ATS Keywords: Paid Social Advertising, Email Marketing, eCommerce, Customer Support, Inventory Tracking, Performance Monitoring, Data Analysis, Klaviyo, Excel, Google Sheets, AI Tools, Collaboration, Communication, SOP Writing

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current priorities.

🛠️ Tools & Technologies

• Meta (Facebook/Instagram) ads platform
• Klaviyo email marketing software
• Excel/Google Sheets
• AI tools (e.g., ChatGPT)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The required tools and technologies may change or evolve as the company and the role grow and adapt.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Results-driven
• Supportive

Work Style:

• Remote-friendly and flexible
• Results-oriented and accountable
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable using data and analytics to inform decision-making?
• Do you have strong communication skills and enjoy collaborating with a team?
• Are you passionate about marketing and eager to learn and grow in the field?

ASSUMPTION: Candidates who align with GrowthAssistant's company values and work style will be most successful in the role.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Adapting to new tools and technologies as the role evolves
• Working with diverse clients and industries, each with their unique requirements and preferences
• Balancing the need for independence and collaboration in a remote work environment

ASSUMPTION: The role may present challenges that require candidates to be adaptable, resourceful, and proactive in finding solutions.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this position offers the opportunity to work with a diverse range of clients and industries
• The role requires a mix of creative and analytical skills, making it an attractive option for candidates seeking a well-rounded marketing experience
• As a contractor, the candidate will have the opportunity to gain experience working with a growing company in the staffing and recruiting industry

ASSUMPTION: The role offers unique opportunities and challenges compared to traditional in-house marketing positions.

📝 Sample Projects

• Developing and executing a paid social advertising campaign to drive sales for an eCommerce client
• Creating and optimizing email marketing flows to improve customer engagement and retention
• Analyzing campaign performance data to identify trends and make data-driven optimizations
• Documenting internal processes and creating standard operating procedures (SOPs) to improve efficiency and consistency

ASSUMPTION: The role offers a variety of projects and initiatives that allow candidates to develop and demonstrate their skills and expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for remote employees?
• What is the company's approach to performance evaluation and feedback?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.