Digital Marketing assistant H/F

📌 Core Information

🔹 Job Title: Digital Marketing Assistant H/F

🔹 Company: Sis ID

🔹 Location: Lyon, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing advertising campaigns across various platforms
• Optimizing campaign performance and managing email marketing efforts
• Analyzing campaign performance and collaborating with the creative team to enhance content
• Working in a dynamic, growing FinTech company with a strong focus on collective intelligence

ASSUMPTION: The role requires a good balance of creativity and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Design and deploy advertising campaigns on Google Ads, LinkedIn Ads, and other platforms

✅ Optimize Search Engine Advertising (SEA) campaigns to maximize performance

✅ Monitor and analyze campaign performance daily using tools like Google Analytics and Data Studio

✅ Prepare regular reports on key performance indicators (KPIs) such as ROI, ROAS, conversion rates, and cost per acquisition

✅ Propose strategic recommendations to improve campaign effectiveness

✅ Collaborate with the creative team to ensure brand consistency and enhance campaign messaging

✅ Participate in the creation, design, and sending of promotional and relational email campaigns

✅ Segment databases to optimize targeting and personalization

✅ Conduct A/B tests to improve open rates and conversion rates

✅ Develop tools for lead scoring and analyze campaign efficiency

ASSUMPTION: The role may evolve over time as the company grows and expands its marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree (Bac+3 to Bac+5) in Marketing, Digital Marketing, Communication, or a related field

Experience: At least some experience in digital marketing

Required Skills:

• Proficient in HubSpot and Google Ads
• Solid understanding of SEO/SEA
• Fluent in English (C1 level)
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of French marketing regulations and best practices
• Familiarity with the FinTech industry

ASSUMPTION: While not explicitly stated, proficiency in French is likely expected for this role.

💰 Compensation & Benefits

Salary Range: €30,000 - €32,000 per year (based on industry standards for entry-level marketing roles in Lyon)

Benefits:

• Meal vouchers (Tickets-Restaurants) at €9 per day, 60% covered by the employer
• First Friday afternoon of each month off
• 50% reimbursement of public transportation costs
• Vacation bonus according to SYNTEC convention
• Work in a friendly and welcoming team environment

Working Hours: Full-time (35 hours/week), with flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sis ID operates in the FinTech industry, focusing on combating authorized push payment (APP) fraud. The company is part of a growing ecosystem of FinTech startups in Lyon, France.

Company Size: Sis ID has 75 employees, placing it in the small to medium-sized enterprise (SME) category. This size allows for a more agile and collaborative work environment.

Founded: Sis ID was founded in 2016 by 13 directors of finance and treasurers from the CAC 40 companies. The company has since grown to serve over 38,000 beneficiary enterprises worldwide.

Company Description:

• Sis ID is a French FinTech company that provides a collaborative platform to help major companies fight against APP fraud
• The company enables enterprises to share challenges, experiences, expertise, and transactional information within a secure, centralized repository to protect their bank transactions
• Sis ID's mission is to leverage collective intelligence to create a powerful network that protects companies' financial transactions

Company Specialties:

• Fraud detection and prevention
• Collaborative platform development
• Financial transaction security

Company Website: http://www.sis-id.com

ASSUMPTION: Sis ID's focus on collective intelligence and collaboration may indicate a strong emphasis on teamwork and knowledge sharing within the company.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or candidates with up to two years of experience in digital marketing.

Reporting Structure: The Digital Marketing Assistant will report directly to the Head of Communication and Marketing, Adeline HUMBERT.

Work Arrangement: This is an on-site position, with the possibility of flexible hours for the right candidate.

Growth Opportunities:

• As Sis ID continues to grow, there may be opportunities for the Digital Marketing Assistant to take on more responsibilities or move into a different role within the marketing department
• The company's focus on collective intelligence may provide opportunities for the candidate to learn from and collaborate with experienced professionals in the field

ASSUMPTION: Given Sis ID's growth trajectory, there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Sis ID's office is located in the heart of Lyon, France, offering a dynamic and vibrant work environment.

Office Location(s): bd Eugène Deruelle, Lyon, FR

Geographic Context:

• Lyon is the third-largest city in France and is known for its rich history, culture, and gastronomy
• The city is home to a thriving startup ecosystem, with many FinTech companies based in the area
• Lyon offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of leisure activities

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for the right candidate.

ASSUMPTION: While not explicitly stated, the work environment at Sis ID is likely to be collaborative, innovative, and fast-paced, reflecting the company's focus on collective intelligence and growth.

💼 Interview & Application Insights

Typical Process:

• First exchange with Eva CURTIL and/or Justine MARC – Recruitment Officer
• Second exchange with Adeline HUMBERT - Head of Communication & Marketing

Key Assessment Areas:

• Candidates' understanding of digital marketing principles and best practices
• Candidates' ability to analyze data and make data-driven decisions
• Candidates' communication and teamwork skills
• Candidates' cultural fit with Sis ID's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of Sis ID's mission and values in your application materials
• Prepare for interview questions that assess your technical skills, as well as your ability to work collaboratively and adapt to a dynamic work environment

ATS Keywords: Digital Marketing, Google Ads, HubSpot, SEO, SEA, Email Marketing, Campaign Management, Lead Nurturing, Data Analysis, Marketing Automation, FinTech, Collective Intelligence

ASSUMPTION: Sis ID's recruitment process is likely to be thorough and comprehensive, with a focus on finding the best fit for both the company and the candidate.

🛠️ Tools & Technologies

• HubSpot
• Google Ads
• Google Analytics
• Data Studio
• Email marketing platforms (e.g., Mailchimp, Sendinblue)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role may evolve as Sis ID continues to grow and adopt new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Collective intelligence
• Innovation
• Collaboration
• Customer focus
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have a strong interest in the FinTech industry and its challenges?
• Are you able to adapt to a dynamic and evolving work environment?

ASSUMPTION: Sis ID's focus on collective intelligence and collaboration may indicate a strong emphasis on teamwork and knowledge sharing within the company.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously
• Sis ID's focus on collective intelligence may require the candidate to adapt to a collaborative and sometimes fast-paced work environment
• The FinTech industry is constantly evolving, which may require the candidate to stay up-to-date with the latest trends and best practices
• The role may involve working with sensitive financial data, requiring a high level of discretion and confidentiality

ASSUMPTION: While Sis ID offers a dynamic and collaborative work environment, the role may also present challenges related to time management, adaptability, and data security.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on data analysis and campaign optimization
• As a FinTech company, Sis ID may have unique challenges and requirements related to the financial services industry
• This role offers an opportunity to work in a growing and innovative sector, with potential for career growth and development

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the FinTech industry and collective intelligence sets it apart.

📝 Sample Projects

• Developing and implementing a targeted email marketing campaign to improve open rates and click-through rates
• Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization
• Collaborating with the creative team to develop engaging and on-brand content for advertising campaigns

ASSUMPTION: The specific projects for this role may vary depending on Sis ID's current marketing priorities and campaign objectives.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does Sis ID's focus on collective intelligence manifest in the day-to-day work of the marketing team?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Sis ID support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interview questions that assess your technical skills, as well as your ability to work collaboratively and adapt to a dynamic work environment
• Follow up with the recruitment team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.