📌 Core Information
🔹 Job Title: Digital Marketing Assistant (h/f)
🔹 Company: Signify
🔹 Location: Suresnes, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating on CRM campaigns to enhance e-commerce and customer satisfaction
- Managing paid media campaigns and supporting the definition of the media plan
- Animating organic social content for the Philips Hue brand and analyzing its impact on e-commerce
- Contributing to digital campaigns for e-retailers and optimizing product pages
ASSUMPTION: This role requires a strong focus on digital marketing, data analysis, and creativity to drive results in a dynamic and innovative environment.
📋 Key Responsibilities
✅ Participate in the implementation of CRM campaigns and analyze their impact on e-commerce and customer satisfaction
✅ Manage paid media campaigns (paid social, paid search) and support the definition of the media plan
✅ Create and animate organic social content for the Philips Hue brand, optimize publications, and analyze key performance indicators
✅ Contribute to digital campaigns for e-retailers and optimize product pages (text and images)
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Pursuing a Master's degree in communication or business with a specialization in digital marketing
Experience: Entry-level (0-2 years) in digital marketing or a related field
Required Skills:
- Excellent communication and writing skills in French
- Proficient in digital communication tools (Pack Office, graphic design software)
- Fluency in English
- Strong analytical and project management skills
- Creativity and a keen interest in new technologies
Preferred Skills:
- Experience with CRM software and paid media platforms
- Knowledge of the lighting industry
ASSUMPTION: Candidates should have a strong academic background, excellent communication skills, and a passion for digital marketing and innovation.
💰 Compensation & Benefits
Salary Range: The salary range for this role in France is typically €25,000 - €35,000 per year, depending on experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range is based on industry standards for entry-level digital marketing roles in France. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Signify operates in the electrical and electronics manufacturing industry, focusing on lighting solutions and Internet of Things (IoT) technologies.
Company Size: Signify is a large multinational corporation with over 30,000 employees worldwide, offering a diverse and inclusive work environment.
Founded: Signify was founded in 1891 and has a rich history of innovation and leadership in the lighting industry.
Company Description:
- Signify is the world leader in lighting, with a strong focus on sustainability and innovation
- The company offers a wide range of lighting solutions, including LED lighting, connected lighting, and lighting controls
- Signify is committed to creating a better and more sustainable world through light
Company Specialties:
- LED lighting
- Connected lighting and IoT solutions
- Lighting controls and smart lighting systems
Company Website: signify.com
ASSUMPTION: Signify's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position within the digital marketing department, offering an excellent starting point for a career in marketing.
Reporting Structure: The Digital Marketing Assistant will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including sales, product, and IT.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Progression to a Digital Marketing Specialist or similar role
- Expansion into other marketing disciplines, such as content marketing or event management
- International assignments or relocation opportunities
ASSUMPTION: The role offers excellent growth potential within the digital marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Suresnes, Île-de-France, France
Geographic Context:
- Suresnes is a suburb of Paris, offering a mix of urban and suburban living
- The office is located in the Verdi business park, with easy access to public transportation
- The area offers numerous dining, shopping, and recreational opportunities
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with flexibility for qualified candidates
ASSUMPTION: The office environment is dynamic, collaborative, and focused on innovation and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Communication and writing skills
- Analytical and problem-solving abilities
- Creativity and innovation
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your passion for digital marketing and innovation
- Prepare for behavioral and situational interview questions
- Research Signify's mission, values, and products to show your enthusiasm and understanding of the company
ATS Keywords: Digital Marketing, CRM, Paid Media, Social Media, Content Creation, Data Analysis, English Proficiency, Teamwork, Innovation, Sustainability
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant skills, experiences, and enthusiasm for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Graphic design software (Photoshop, After Effects, Premiere Pro)
- CRM software (e.g., Salesforce, HubSpot)
- Paid media platforms (e.g., Google Ads, Facebook Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should be proficient in the use of digital communication tools and willing to learn new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Creativity and innovation
- Collaboration and teamwork
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you passionate about digital marketing and innovation?
- Do you share Signify's commitment to sustainability and social responsibility?
ASSUMPTION: Candidates should assess their fit with Signify's values and work style to ensure a successful and fulfilling employment experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to new tools and technologies as the company evolves
- Working in a large, multinational organization with diverse teams and cultures
- Competing for career advancement opportunities in a large company
ASSUMPTION: Candidates should be prepared to adapt to a dynamic work environment and embrace challenges as opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other digital marketing assistant roles, this position offers a broader range of responsibilities and the opportunity to work for a global leader in the lighting industry
- Signify's focus on sustainability and innovation sets it apart from other companies in the industry
- This role offers excellent growth potential within the digital marketing department and the broader organization
ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the market and their competitive advantages.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Analyzing CRM campaign data to optimize future campaigns and improve customer satisfaction
- Creating and optimizing product pages for e-retailers to enhance the customer experience and drive sales
ASSUMPTION: Sample projects should be tailored to the specific responsibilities and goals of the role, demonstrating the candidate's skills and abilities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader digital marketing strategy for the company?
- What opportunities are there for professional growth and development within the department and the organization?
- How does Signify support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research Signify's mission, values, and products to show your enthusiasm and understanding of the company
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
