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Digital Marketing Assistant - IFS Ultimo

IFS
Full-time
On-site
Colombo, Western, Sri Lanka
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Assistant - IFS Ultimo

πŸ”Ή Company: IFS

πŸ”Ή Location: Colombo, Sri Lanka

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and enhancing the organization's website with engaging content across multiple languages
  • Supporting SEO initiatives and AI-driven optimization projects
  • Collaborating with the Marketing team to plan and execute content posting
  • Providing data insights on overall performance of the website and other digital programs
  • Coordinating translations of website content and supporting regional events

ASSUMPTION: This role requires a strong focus on attention to detail, creativity, and the ability to work efficiently under tight deadlines. The ideal candidate will have experience in digital marketing with a focus on online content management and be fluent in English.

πŸ“‹ Key Responsibilities

βœ… Maintain and enhance the organization's website by adding and updating engaging content across multiple languages

βœ… Support search engine optimization (SEO) and AI-driven optimization projects

βœ… Collaborate with the Marketing team to plan and execute content posting to the website

βœ… Provide data insights on overall performance of the website and other digital programs

βœ… Coordinate translations of website content and support regional events

βœ… Run reports of existing campaigns for reporting purposes (Google Analytics, Act-on/HubSpot, and LinkedIn)

βœ… Support with opt-in and opt-out processes in the CRM based on GDPR legislation

βœ… Evaluate current UTM tooling and think of long-term strategy of UTM tagging and reporting process

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Higher Professional Education or University degree in Digital Marketing, Business, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience in digital marketing, with a focus on online content management

Required Skills:

  • Fluency in English
  • Strong attention to detail
  • Creativity
  • Ability to work efficiently under tight deadlines
  • Experience with content management systems (a plus)
  • Experience working in HubSpot (a plus)

Preferred Skills:

  • Fluency in additional languages (Dutch, German, French)
  • Experience with Google Analytics
  • Experience with SEO and AI-driven optimization projects

ASSUMPTION: While the preferred skills listed above are not required, they would be beneficial for the ideal candidate to possess. The ideal candidate will have a strong foundation in digital marketing and be eager to learn and grow in the role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is not provided. According to industry standards, the average salary for a Digital Marketing Assistant in Sri Lanka is around LKR 80,000 - 150,000 per month, depending on experience and qualifications.

Benefits:

  • Flexible and hybrid work opportunities
  • Inclusive workplace experiences
  • 24/7 availability for customers

Working Hours: Full-time, with a flexible work arrangement that allows for a hybrid work environment. The specific work schedule will be determined based on business needs and team availability.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits listed above are subject to change and may be subject to specific terms and conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 5,001-10,000 employees

Founded: 1983

Company Description:

  • IFS is a billion-dollar revenue company with 7,000+ employees on all continents
  • The leading AI technology is the backbone of their award-winning enterprise software solutions
  • IFS helps solve some of society's greatest challenges, fostering a better future through agility, collaboration, and trust

Company Specialties:

  • Enterprise Resource Planning (ERP)
  • Business Software Solutions
  • Enterprise Asset Management (EAM)
  • Enterprise Project Management (EPM)
  • Field Service Management (FSM)
  • Supply Chain Management (SCM)
  • Enterprise Service Management (ESM)

Company Website: ifs.com

ASSUMPTION: IFS is a global leader in enterprise software solutions, with a strong focus on AI-driven technology. The company is committed to promoting an inclusive workforce and fostering a better future through their agility, collaboration, and trust.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing team

Work Arrangement: Hybrid, with a flexible work arrangement that allows for a hybrid work environment

Growth Opportunities:

  • Potential for career advancement within the Marketing team
  • Opportunities to learn and develop new skills in digital marketing
  • Chance to work on high-impact projects with a global impact

ASSUMPTION: The Digital Marketing Assistant role is a mid-level position within the Marketing team. The ideal candidate will have the opportunity to grow and develop their skills within the role and the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work arrangement that allows for a hybrid work environment

Office Location(s): Colombo, Sri Lanka

Geographic Context:

  • Colombo is the commercial capital and largest city in Sri Lanka
  • The city is known for its vibrant culture, historic sites, and modern infrastructure
  • Sri Lanka is a multicultural country with a diverse range of languages and religions

Work Schedule: Full-time, with a flexible work arrangement that allows for a hybrid work environment. The specific work schedule will be determined based on business needs and team availability.

ASSUMPTION: The Digital Marketing Assistant role is based in Colombo, Sri Lanka, with a flexible work arrangement that allows for a hybrid work environment. The ideal candidate will be comfortable working in a multicultural environment and be able to adapt to the diverse needs of the team and the company.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Marketing team
  • Final decision and offer

Key Assessment Areas:

  • Digital marketing skills and experience
  • Attention to detail and creativity
  • Ability to work efficiently under tight deadlines
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
  • Be prepared to discuss your experience with content management systems and SEO
  • Demonstrate your ability to work efficiently under tight deadlines and manage multiple projects
  • Showcase your creativity and attention to detail through your portfolio or examples of your work

ATS Keywords: Digital Marketing, Content Management, SEO, Data Insights, Translation Coordination, Google Analytics, HubSpot, Creativity, Attention to Detail, Project Management

ASSUMPTION: The application process for the Digital Marketing Assistant role is subject to change based on business needs and may vary depending on the candidate's qualifications and experience. The ideal candidate will be able to demonstrate their digital marketing skills and experience through their resume, cover letter, and interview.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Google Analytics
  • Content management systems (CMS)
  • SEO tools
  • Translation tools

ASSUMPTION: The Digital Marketing Assistant role requires experience with HubSpot and Google Analytics, as well as familiarity with content management systems and SEO tools. The ideal candidate will be comfortable using these tools and technologies to manage and enhance the organization's website.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Agility
  • Customer-centricity
  • Trust

Work Style:

  • Collaborative
  • Adaptable
  • Customer-focused

Self-Assessment Questions:

  • How do you embody the company values of agility, customer-centricity, and trust in your daily work?
  • How do you approach working collaboratively with a diverse team in a multicultural environment?
  • How do you adapt to new challenges and changes in the work environment?

ASSUMPTION: The ideal candidate for the Digital Marketing Assistant role will be able to demonstrate their alignment with the company values and work style through their self-assessment questions and interview responses.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to changes in the work environment and business needs
  • Working in a multicultural environment with diverse needs and perspectives
  • Keeping up with the latest trends and best practices in digital marketing

ASSUMPTION: The Digital Marketing Assistant role may present challenges related to managing multiple projects and deadlines, adapting to changes in the work environment, and working in a multicultural environment. The ideal candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing roles, this position has a stronger focus on content management and translation coordination
  • This role is unique in its requirement for experience with specific content management systems and SEO tools
  • Career progression in this role may lead to opportunities in digital marketing management or specialized digital marketing roles

ASSUMPTION: The Digital Marketing Assistant role is unique in its focus on content management and translation coordination, with a requirement for experience with specific content management systems and SEO tools. The ideal candidate will be able to leverage their unique skills and experience to excel in this role and pursue career progression opportunities.

πŸ“ Sample Projects

  • Managing and enhancing the IFS Ultimo website with engaging content across multiple languages
  • Supporting SEO initiatives and AI-driven optimization projects for the IFS Ultimo website
  • Collaborating with the Marketing team to plan and execute content posting to the IFS Ultimo website

ASSUMPTION: The Digital Marketing Assistant role involves managing and enhancing the IFS Ultimo website with engaging content across multiple languages, supporting SEO initiatives and AI-driven optimization projects, and collaborating with the Marketing team to plan and execute content posting. The ideal candidate will be able to demonstrate their ability to manage and enhance the IFS Ultimo website through their sample projects and portfolio.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for IFS Ultimo?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • What opportunities are there for growth and development within the Marketing team and the company as a whole?
  • How does IFS support work-life balance and employee well-being?

ASSUMPTION: The ideal candidate for the Digital Marketing Assistant role will be able to ask insightful questions about the role, the team, and the company to demonstrate their interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the IFS Ultimo careers page
  • Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
  • Prepare for your interview by researching the company and the role, and practicing your responses to common interview questions
  • Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.