Digital Marketing Assistant - IFS Ultimo

📌 Core Information

🔹 Job Title: Digital Marketing Assistant - IFS Ultimo

🔹 Company: IFS

🔹 Location: Colombo, Sri Lanka

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Maintaining and enhancing the organization's website with engaging content across multiple languages
• Supporting SEO initiatives and AI-driven optimization projects
• Coordinating translations of website content and ensuring quality of translated materials
• Providing data insights on overall performance of the website and other digital programs
• Working closely with the Marketing team to plan and execute content posting to the website

ASSUMPTION: This role requires a strong attention to detail, creativity, and the ability to work efficiently under tight deadlines. Familiarity with content management systems and HubSpot is a plus.

📋 Key Responsibilities

✅ Build high-quality web pages and landing pages for campaigns

✅ Add relevant content such as videos, white papers, images, and documents to the website

✅ Assist in enriching the content on the website to support SEO

✅ Create internal links and other link-building activities to support SEO

✅ Explore and apply new opportunities to improve the company's visibility in AI tools

✅ Work closely with the Marketing team to plan and execute content posting to the website

✅ Support the Marketing team with data insights on overall performance of the website and other digital programs

✅ Coordinate translations of website content by working together with in-house translators to manage translations across the company's 4 core languages: English, Dutch, German, and French

✅ Ensure quality of translated marketing materials by working with reviewers to sign off translated copy before it is published

✅ Support field marketers in translation of campaign assets where appropriate

✅ Support regional events by reviewing, cleansing, and updating contact lists from events

✅ Run reports of existing campaigns for reporting purposes (Google Analytics, Act-on/HubSpot, and LinkedIn)

✅ Support with opt-in and opt-out processes in the company's CRM based on GDPR legislation

✅ Evaluate current UTM tooling and think of long-term strategy of UTM tagging and reporting process

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience with content management systems and HubSpot is a plus.

🎯 Required Qualifications

Education: Higher Professional Education or University degree in Digital Marketing, Business, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience in digital marketing, with a focus on online content management

Required Skills:

• Fluency in English
• Strong attention to detail
• Creativity
• Ability to work efficiently under tight deadlines
• Experience with content management systems (a plus)
• Experience working in HubSpot (a plus)

Preferred Skills:

• Fluency in additional languages (Dutch, German, French)
• Experience with SEO and AI-driven optimization projects
• Experience with data analysis and reporting tools

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of managing website content and supporting SEO initiatives are preferred. Familiarity with HubSpot and experience working in a global organization are also valuable.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Digital Marketing Assistant role in Colombo, Sri Lanka, with 2-5 years of experience, the estimated salary range is LKR 1,500,000 - LKR 2,500,000 per annum.

Benefits:

• Flexible and hybrid work opportunities
• Inclusive workplace experiences
• 24/7 availability to support customers

Working Hours: Full-time position with standard office hours. The role may require occasional overtime to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. IFS offers a competitive benefits package, including flexible work arrangements and a commitment to fostering an inclusive workplace.

📌 Applicant Insights

🔍 Company Context

Industry: IFS is a leading provider of Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet. The company specializes in Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM).

Company Size: IFS is a mid-sized company with 5,001-10,000 employees worldwide. This size allows for a more agile and collaborative work environment, while still offering the resources and opportunities of a larger organization.

Founded: IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility. The company has since grown into a global leader with over 7,000 employees in 80 countries.

Company Description:

• IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet.
• The company's technology leverages AI, machine learning, real-time data, and analytics to empower customers to make informed strategic decisions and excel at their Moment of Service™.
• IFS was founded on the principles of agility, customer-centricity, and trust, and is recognized worldwide for delivering value and supporting strategic transformations.

Company Specialties:

• Enterprise Resource Planning (ERP)
• Enterprise Asset Management (EAM)
• Supply Chain Management (SCM)
• Information Technology Service Management (ITSM)
• Field Service Management (FSM)

Company Website: ifs.com

ASSUMPTION: IFS is a global leader in its industry, with a strong commitment to innovation, customer-centricity, and sustainability. The company's focus on Industrial AI and enterprise software solutions makes it an attractive employer for candidates interested in cutting-edge technology and driving business impact.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing, seeking to advance their careers in a global organization. The position offers opportunities for growth and development within the Marketing department and the company as a whole.

Reporting Structure: The Digital Marketing Assistant reports directly to the Marketing team and works closely with various departments, including Sales, Product, and IT, to ensure the company's digital presence aligns with its overall business objectives.

Work Arrangement: This role is based in Colombo, Sri Lanka, with a hybrid work arrangement that combines on-site and remote work. The specific work arrangement may vary depending on the candidate's needs and the company's requirements.

Growth Opportunities:

• Progression within the Marketing department, such as advancement to a Senior Digital Marketing role or a specialized position in SEO, content strategy, or campaign management
• Expansion into other areas of the business, such as Product Marketing, Sales, or Customer Success
• International assignments or relocation opportunities, as IFS has offices in over 80 countries worldwide

ASSUMPTION: This role offers strong growth potential for candidates eager to develop their skills and advance their careers in a global organization. The company's commitment to fostering an inclusive workplace and promoting from within creates an environment conducive to professional growth.

🌍 Location & Work Environment

Office Type: IFS's Colombo office is a modern, collaborative workspace that fosters innovation and creativity. The office is designed to accommodate both on-site and remote work, with dedicated spaces for team meetings, brainstorming sessions, and individual focus work.

Office Location(s): Teknikringen 5, Box 1545, Linköping, SE-581 15, SE; 300 Park Boulevard, Suite 350, Itasca, Illinois 60143, US; Staines-upon-Thames, GB; and other global locations

Geographic Context:

• Colombo, Sri Lanka, is the commercial capital and largest city in the country, offering a vibrant urban environment with a mix of modern and traditional influences
• The city is known for its diverse culture, rich history, and bustling business scene, providing ample opportunities for personal and professional growth
• Colombo's strategic location makes it an ideal hub for international business, with easy access to global markets and resources

Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. The role may require occasional overtime to meet project deadlines.

ASSUMPTION: IFS's Colombo office offers a dynamic and collaborative work environment that encourages creativity, innovation, and cross-functional collaboration. The office's location in the heart of the city provides easy access to amenities, public transportation, and a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the Marketing team and other relevant stakeholders to evaluate technical skills and problem-solving abilities
• Final interview with the hiring manager to discuss the role's expectations, growth opportunities, and next steps

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on online content management and SEO
• Attention to detail and ability to manage multiple projects simultaneously
• Creativity and problem-solving skills
• Fluency in English and any additional languages required for the role
• Cultural fit and alignment with IFS's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Provide specific examples of your experience with website content management, SEO, and data analysis
• Demonstrate your understanding of IFS's business and the role's responsibilities by preparing thoughtful questions for the interview

ATS Keywords: Digital Marketing, Content Management, SEO, Data Insights, HubSpot, Creativity, Attention to Detail, Project Coordination

ASSUMPTION: IFS's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. The interview process is comprehensive and may include multiple rounds of interviews with various stakeholders to ensure the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• HubSpot (preferred)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Data analysis and reporting tools (e.g., Google Analytics, Act-on, LinkedIn Insights)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's needs. Familiarity with HubSpot and experience with content management systems are preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Agility: IFS values the ability to adapt and respond quickly to change, prioritizing customer-centricity and innovation
• Customer-centricity: IFS is committed to understanding and meeting the unique needs of its customers, ensuring their success and satisfaction
• Trust: IFS fosters a culture of transparency, accountability, and collaboration, built on a foundation of trust and mutual respect

Work Style:

• Collaborative: IFS encourages cross-functional collaboration and teamwork to drive innovation and achieve common goals
• Flexible: IFS offers flexible work arrangements and supports employees' work-life balance
• Inclusive: IFS values diversity and fosters an inclusive workplace that welcomes and supports employees from all backgrounds

Self-Assessment Questions:

• Do I align with IFS's values of agility, customer-centricity, and trust?
• Am I comfortable working in a collaborative, flexible, and inclusive work environment?
• Do I have the necessary skills and experience to succeed in a Digital Marketing Assistant role, with a focus on website content management and SEO?

ASSUMPTION: IFS is committed to fostering a diverse and inclusive work environment that supports the growth and success of all employees. Candidates who align with the company's values and work style are more likely to thrive in this dynamic and collaborative organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and attention to detail
• Working with stakeholders across various departments to ensure consistent and effective communication and collaboration
• Keeping up with industry trends and best practices in digital marketing, SEO, and AI-driven optimization projects
• Adapting to a hybrid work environment, balancing on-site and remote work responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and professional development. IFS offers a supportive work environment and resources to help employees succeed in their roles.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Assistant roles, this position offers a unique opportunity to work in a global organization with a strong focus on Industrial AI and enterprise software solutions
• IFS's commitment to innovation, customer-centricity, and sustainability sets it apart from other companies in its industry
• Candidates with experience in a similar role may find that the responsibilities and work environment at IFS are comparable, but the company's global presence and focus on Industrial AI offer unique growth and development opportunities

ASSUMPTION: This role offers a unique blend of digital marketing experience, with a focus on website content management and SEO, in a global organization with a strong commitment to innovation and customer-centricity. Candidates with relevant experience in a similar role may find that the responsibilities and work environment at IFS are comparable, but the company's global presence and focus on Industrial AI offer unique growth and development opportunities.

📝 Sample Projects

• Managing a website redesign project to improve user experience and SEO performance
• Developing and implementing a content strategy to support a major product launch or marketing campaign
• Conducting a comprehensive SEO audit and implementing recommendations to improve organic search rankings and traffic

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Digital Marketing Assistant may undertake at IFS. The specific projects and initiatives may vary depending on the candidate's skills, the company's needs, and the broader marketing strategy.

❓ Key Questions to Ask During Interview

• Can you describe the Marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IFS support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid work environment, and how does IFS address these challenges?
• How does IFS measure the success of its digital marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the Marketing team's structure, and IFS's commitment to employee growth and development. Asking thoughtful and insightful questions demonstrates a candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IFS careers portal
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on website content management and SEO
• Prepare for the interview by researching IFS's business, industry, and the role's responsibilities, and by preparing thoughtful questions to ask the interviewer
• Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.