Digital Marketing Assistant - IFS Ultimo

📌 Core Information

🔹 Job Title: Digital Marketing Assistant - IFS Ultimo

🔹 Company: IFS

🔹 Location: Colombo, Sri Lanka

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (On-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Maintaining and enhancing the organization's website with engaging content across multiple languages
• Supporting SEO initiatives and AI-driven optimization projects
• Coordinating translations of website content and ensuring quality
• Supporting regional events and managing contact lists
• Running reports on campaign performance and supporting opt-in/opt-out processes

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on attention to detail and efficient project management.

📋 Key Responsibilities

✅ Maintain and update engaging content on the organization's website, including regular pages, landing pages, images, documents, and videos

✅ Support SEO initiatives by creating internal links, exploring new optimization opportunities, and adhering to SEO principles

✅ Coordinate translations of website content across 4 core languages (English, Dutch, German, and French) by working with in-house translators and reviewers

✅ Support regional events by reviewing, cleansing, and updating contact lists from events

✅ Run reports on campaign performance using tools such as Google Analytics, Act-on/HubSpot, and LinkedIn

✅ Support opt-in and opt-out processes in the CRM based on GDPR legislation

✅ Evaluate current UTM tooling and develop a long-term strategy for UTM tagging and reporting

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Higher Professional Education or University degree in Digital Marketing, Business, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience in digital marketing, with a focus on online content management

Required Skills:

• Fluency in English
• Strong attention to detail
• Creativity and ability to work efficiently under tight deadlines
• Experience with content management systems (preferred)
• Experience working in HubSpot (preferred)

Preferred Skills:

• Fluency in additional languages (Dutch, German, French)
• Experience with SEO and data analysis tools
• Knowledge of GDPR legislation

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between LKR 1,500,000 - 2,500,000 per annum, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Sri Lanka.

Benefits:

• Flexible and hybrid work opportunities
• Inclusive workplace experiences and community-building initiatives

Working Hours: Full-time position with standard office hours, with flexibility for hybrid work arrangements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IFS is a leading provider of Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet. Their technology enables businesses to enhance productivity, efficiency, and sustainability.

Company Size: IFS is a mid-sized company with approximately 8,921 employees globally, providing a supportive and collaborative work environment.

Founded: IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility.

Company Description:

• IFS Cloud is a fully composable AI-powered platform designed for ultimate flexibility and adaptability
• The company spans the needs of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM)
• IFS was founded on the principles of agility, customer-centricity, and trust, and is recognized worldwide for delivering value and supporting strategic transformations

Company Specialties:

• Enterprise Resource Planning (ERP)
• Business Software Solutions
• Enterprise Asset Management (EAM)
• Enterprise Project Management (EPM)
• Field Service Management (FSM)
• Supply Chain Management (SCM)
• Enterprise Service Management (ESM)

Company Website: IFS Website

ASSUMPTION: IFS is a global leader in its industry, offering a dynamic and innovative work environment with opportunities for professional growth.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in digital marketing and online content management.

Reporting Structure: The Digital Marketing Assistant will report directly to the Marketing team and collaborate with various departments, including Sales and IT.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work, offering flexibility and a balance between office and home-based work.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expanding skills in SEO, data analysis, and project management
• Potential to work on international projects and gain global experience

ASSUMPTION: This role offers opportunities for professional development and growth within the company, as well as the chance to work on diverse and challenging projects.

🌍 Location & Work Environment

Office Type: IFS Colombo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Colombo, Sri Lanka

Geographic Context:

• Colombo is the commercial capital and largest city in Sri Lanka, offering a vibrant mix of cultures, history, and modern amenities
• The city is known for its diverse food scene, historical sites, and bustling business districts
• Colombo has a tropical climate with high temperatures and humidity throughout the year

Work Schedule: Standard office hours with flexibility for hybrid work arrangements, allowing for a healthy work-life balance.

ASSUMPTION: The Colombo office provides a dynamic and engaging work environment, with easy access to urban amenities and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and offer

Key Assessment Areas:

• Creativity and problem-solving skills
• Attention to detail and accuracy
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with IFS values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your digital marketing and content management work
• Research IFS and the role to demonstrate your understanding and enthusiasm

ATS Keywords: Digital Marketing, Content Management, SEO, Data Analysis, HubSpot, Creativity, Attention to Detail, Project Coordination

ASSUMPTION: The application process for this role is competitive, and demonstrating relevant skills and a strong understanding of the company will increase your chances of success.

🛠️ Tools & Technologies

• HubSpot (preferred)
• Content Management Systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Agility
• Customer-centricity
• Trust

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on delivering value

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you adaptable and open to change, with a focus on delivering results?
• Do you align with IFS's core values of agility, customer-centricity, and trust?

ASSUMPTION: Cultural fit is essential for success at IFS, and candidates who demonstrate a strong alignment with the company's values and work style will be more likely to thrive in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders across different time zones
• Adapting to changes in priorities and project scope
• Ensuring high-quality content and accurate translations across multiple languages

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on delivering high-quality work.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on content management and multilingual support
• In the broader marketing landscape, this role is more focused on website maintenance and optimization than brand management or campaign strategy
• Career progression in this role may involve moving into senior marketing roles or specializing in specific areas such as SEO or content strategy

ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions can help candidates determine if it is the right fit for their career goals.

📝 Sample Projects

• Managing a website redesign project, including content migration and optimization for SEO
• Coordinating translations for a global marketing campaign, ensuring consistency and accuracy across multiple languages
• Analyzing website performance data to identify trends and opportunities for improvement, and implementing changes to enhance user experience and drive engagement

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities associated with this role, allowing candidates to demonstrate their skills and experience in the application process.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does this role collaborate with other departments, such as Sales and IT, to support the company's goals?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?
• How does IFS support work-life balance and employee well-being, particularly for hybrid and remote workers?
• What is the company's approach to sustainability and corporate social responsibility, and how does this role contribute to those initiatives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the team they would be joining.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IFS careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your digital marketing and content management work to showcase your abilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.