📌 Core Information
🔹 Job Title: Digital Marketing Assistant (Latin America)
🔹 Company: Wing Assistant
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing campaigns across various platforms
- Maintaining branding consistency and increasing customer engagement
- Managing the contact database and assisting with lead generation activities
- Collaborating with internal teams to develop content strategies
- Conducting research on trends, competitors, and marketing insights
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proactive approach to staying updated with industry trends.
📋 Key Responsibilities
✅ Upload videos and graphics, keep the account up-to-date, and manage reviews
✅ Develop, execute, and monitor marketing campaigns on various digital platforms
✅ Ensure consistency of branding across all accounts and channels
✅ Create events or promos to increase customer engagement
✅ Manage the contact database and assist with lead generation activities
✅ Research influencers, compatible products, and businesses to form strategic partnerships
✅ Set up accounts, liaise with affiliates, and manage affiliate partners’ payouts
✅ Check KPIs, modify bids or budgets, and review keyword performance
✅ Gather information on the brand's audience profiles and develop a content strategy with internal teams
✅ Create progress reports and monitor the performance and effectiveness of marketing campaigns
✅ Research on trends, promotional activities utilized by competitors, and competitive marketing insights
✅ Execute SEO strategies and conduct keyword research
✅ Conduct general administration and use tweak builders to tweak the content
✅ Perform ad hoc tasks as required
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in any field or professional certification in marketing or business-related courses
Experience: 2+ years experience in social media or 1-2 years in digital marketing
Required Skills:
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
- Compelling portfolio of work over a wide range of creative projects
Preferred Skills:
- Working knowledge of content management systems
- Able to work on a graveyard shift
ASSUMPTION: While not explicitly stated, having experience with specific marketing tools and platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $1,100 - $1,550 a month. This range is based on industry standards for digital marketing assistants in Latin America with 2-5 years of experience.
Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: 40 hours per week, US work hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, connecting businesses with remote talent for various tasks such as personal assistance, data entry, and social media management.
Company Size: Wing Assistant has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: Wing Assistant was founded in 2018 and has since grown to become a leading provider of remote talent solutions.
Company Description:
- Wing Assistant offers small businesses, startups, execs, and enterprises top-tier remote talent to take over recurring work
- The company specializes in various services, including social media management, executive assistance, data entry, sales calling, and more
- Wing Assistant aims to provide affordable and high-quality remote talent solutions to help businesses grow
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's focus on providing remote talent solutions makes it an attractive option for candidates seeking flexible work arrangements.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing or social media.
Reporting Structure: The Digital Marketing Assistant will likely report to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This is a remote, full-time position with US work hours. Candidates should be comfortable working independently and managing their time effectively.
Growth Opportunities:
- As Wing Assistant continues to grow, there may be opportunities for the Digital Marketing Assistant to take on more responsibilities or move into a management role
- The company's focus on upskilling and career growth provides opportunities for employees to develop new skills and advance their careers
ASSUMPTION: Given Wing Assistant's size and growth trajectory, there may be opportunities for the right candidate to grow within the company.
🌍 Location & Work Environment
Office Type: This is a remote position, with no physical office requirement.
Office Location(s): N/A
Geographic Context:
- Bogotá, Colombia, is the capital and largest city in Colombia, with a population of over 8 million people
- The city is known for its vibrant culture, historic architecture, and numerous parks and museums
- Bogotá offers a mix of urban and natural environments, with the Andes mountains surrounding the city
Work Schedule: The work schedule for this role is 40 hours per week, following US work hours. Candidates should be available during standard business hours in the US time zones.
ASSUMPTION: While this role is remote, candidates should be comfortable working in a time zone that may differ from their own and be available during standard business hours in the US.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Assessment and/or skills test
- Interview with the hiring manager or a member of the marketing team
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and knowledge
- Graphic design skills and portfolio
- Communication and language skills
- Time management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and graphic design skills
- Include examples of your work and explain how your skills and experience make you a strong fit for this role
- Prepare for interview questions related to your digital marketing experience, campaign management, and branding strategies
ATS Keywords: Digital Marketing, Social Media, SEO, Campaign Management, Branding, Graphic Design, Adobe Photoshop, Adobe Illustrator, InDesign, Content Writing, Time Management, Communication, Research
ASSUMPTION: Wing Assistant's hiring process may vary depending on the role and the candidate's qualifications. Applicants should be prepared for a thorough assessment of their skills and a detailed interview process.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Content Management Systems (e.g., WordPress, Drupal)
- Social Media Platforms (e.g., Facebook, Instagram, Twitter)
- SEO Tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Marketing Automation Tools (e.g., Hootsuite, Buffer, HubSpot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing stack and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Exceptionally Supportive Team
- Inclusive Culture
- Fun Work Environment
- Opportunities for Career Growth
- Job Security and Stability
Work Style:
- Remote work with flexible hours
- Collaborative and supportive team environment
- Focus on performance and results
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy working independently?
- Are you comfortable working in a time zone that may differ from your own?
- Do you have strong communication skills and the ability to work effectively with a diverse team?
- Are you proactive, organized, and able to manage multiple projects simultaneously?
ASSUMPTION: Wing Assistant values candidates who are self-motivated, organized, and able to work effectively in a remote environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to a new company culture and team dynamics
- Working in a time zone that may differ from your own
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Social Media Manager, but with a focus on Latin American markets
- Unlike similar roles, this position requires a strong understanding of the Latin American market and cultural nuances
- Career progression in this role may involve moving into a regional marketing manager position or a similar role with increased responsibilities
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the Latin American market makes it unique and requires specific skills and knowledge.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness in Latin America
- Conducting market research on trends and competitors in the Latin American market
- Creating and implementing a content strategy to engage Latin American audiences
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be responsible for in this role. Actual projects may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits into it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wing Assistant support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote, Latin American-focused role?
- How does Wing Assistant measure the success of its digital marketing campaigns, and what metrics are most important?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wing Assistant Jobs Website
- Tailor your resume and cover letter to highlight your digital marketing and graphic design skills, as well as your experience working with Latin American markets
- Prepare for interview questions related to your digital marketing experience, campaign management, and branding strategies, as well as your understanding of the Latin American market
- If selected, complete the assessment and/or skills test as required
- Follow up with the hiring manager or a member of the marketing team within one week of your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
