Digital Marketing Associate

📌 Core Information

🔹 Job Title: Digital Marketing Associate

🔹 Company: Landus

🔹 Location: Des Moines, IA

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing digital marketing campaigns using Salesforce CRM and Marketing Cloud
• Managing lead workflows and improving lead management processes
• Ensuring accurate CRM-driven reporting and insights
• Collaborating with cross-functional teams to implement campaign automations and workflows
• Designing and maintaining dashboards to reflect campaign performance and lead pipeline

ASSUMPTION: This role requires a strong balance of creative and technical skills, with a focus on digital marketing and CRM management. The ideal candidate will have experience in a similar role and be comfortable working with Salesforce tools.

📋 Key Responsibilities

✅ Build, test, and deploy email marketing campaigns and customer journeys in Salesforce Marketing Cloud

✅ Maintain and manage contact data within Salesforce CRM and Marketing Cloud, including audience segmentation and list hygiene

✅ Support digital campaign execution across channels (email, SMS, landing pages)

✅ Collaborate with the team to implement campaign automations and workflows

✅ Design and QA email templates and digital assets to ensure brand alignment and functionality across devices and browsers

✅ Build and maintain dashboards that reflect campaign performance, lead pipeline, and engagement metrics

✅ Assist with digital asset management and upkeep of the company’s marketing cloud environment

✅ Provide basic training and support to new users to ensure effective adoption of Salesforce tools and workflows

✅ Create and maintain CRM best practice documentation for marketing and sales users

✅ Support content distribution on web, email, and social platforms as needed

✅ Help troubleshoot technical issues in Salesforce Marketing Cloud

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong attention to detail and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of experience in digital marketing, in a Salesforce Marketing Cloud environment

Required Skills:

• Strong technical aptitude and comfort navigating CRM systems and campaign automation tools
• Hands-on experience with Marketing Cloud tools like Mail Chimp, Hubspot, Constant Contact, or other major tools
• Understanding of email best practices, digital compliance (CAN-SPAM, CASL), and customer segmentation
• Working knowledge of HTML/CSS for email formatting and troubleshooting
• Basic experience in reporting/analytics tools

Preferred Skills:

• Experience with Salesforce CRM and Marketing Cloud
• Knowledge of agribusiness or farming industry

ASSUMPTION: While experience with Salesforce tools is preferred, candidates with experience in other CRM systems and a willingness to learn Salesforce may be considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for digital marketing associates with 1-3 years of experience in the Des Moines area)

Benefits:

• Competitive Compensation
• Comprehensive Health Coverage
• 401K or Equivalent Retirement Savings Plan with Company Match

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Landus is a farmer-owned cooperative in the farming industry, focused on elevating farmers and connecting them to global markets.

Company Size: Landus has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Landus was founded in 2016, making it a relatively new player in the agribusiness sector.

Company Description:

• Landus is dedicated to helping farmers build profitable businesses and ensuring a more secure food and fuel future.
• The company offers precision agronomy services, grain marketing services, and corn and soybean processing.
• Landus is headquartered in Des Moines, Iowa, with locations throughout rural America.

Company Specialties:

• Precision agronomy services
• Grain marketing services
• Corn and soybean processing

Company Website: http://www.landus.ag

ASSUMPTION: Landus' focus on farmer-owned cooperative structures and global market connections sets it apart in the agribusiness sector.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the digital marketing field, offering opportunities for growth and development.

Reporting Structure: The Digital Marketing Associate will report directly to the Marketing & Communications Manager and work closely with cross-functional teams, including sales and IT.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Expanding digital marketing skills and expertise
• Gaining experience with Salesforce CRM and Marketing Cloud
• Potential career progression into senior marketing roles or specialized marketing positions

ASSUMPTION: This role offers a strong foundation in digital marketing and the opportunity to work with cutting-edge technology in the agribusiness sector.

🌍 Location & Work Environment

Office Type: Landus' headquarters is a modern, collaborative office space in Des Moines, Iowa.

Office Location(s): 220 SW 9th St, Ste. 300, Des Moines, IA 50309, US

Geographic Context:

• Des Moines is the capital and most populous city in Iowa, with a growing tech and agribusiness industry.
• The city offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
• Des Moines has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this hybrid role is typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for remote work as needed.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Technical skills and experience with digital marketing and CRM tools
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with Landus' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of digital marketing best practices and CRM management
• Showcase your ability to balance creative and technical tasks
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Digital Marketing, Salesforce CRM, Marketing Cloud, Email Marketing, Audience Segmentation, Campaign Automation, HTML, CSS, Reporting, Analytics, Detail-oriented, Organizational Skills, Communication, Problem Solving, Creative Tasks, Technical Tasks

ASSUMPTION: Landus uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• Salesforce CRM and Marketing Cloud
• Email marketing platforms (e.g., Mail Chimp, Hubspot, Constant Contact)
• HTML and CSS for email formatting and troubleshooting
• Reporting and analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Stewardship: Upholding the mission to secure a food and fuel future for all
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency in all interactions
• Innovation: Embracing new ideas and continuous learning

Work Style:

• Detail-oriented and organized
• Proactive and curious, with a strong desire to learn and grow
• Ability to balance creative and technical tasks
• Strong communication and collaboration skills

Self-Assessment Questions:

• How do you align with Landus' mission to secure a food and fuel future for all?
• How do you approach learning new technologies and tools in a digital marketing role?
• How do you balance creative and technical tasks in your work?

ASSUMPTION: Candidates who demonstrate a strong fit with Landus' values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Troubleshooting technical issues in Salesforce Marketing Cloud
• Balancing creative and technical tasks in a fast-paced environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication and collaboration with team members.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on Salesforce CRM and Marketing Cloud, offering a unique opportunity to gain expertise in these tools
• In the agribusiness sector, this role is focused on marketing to farmers and other industry professionals, requiring an understanding of the unique needs and preferences of this audience
• Career progression in digital marketing can lead to senior roles within Landus or other agribusiness companies, as well as opportunities in related fields such as data analysis or market research

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the agribusiness sector.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new grain marketing service
• Creating and maintaining dashboards to track lead pipeline and engagement metrics for a precision agronomy service
• Collaborating with the sales team to implement a new lead management workflow in Salesforce CRM

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Digital Marketing Associate may encounter in this role, offering a mix of creative and technical challenges.

❓ Key Questions to Ask During Interview

• How does this role support Landus' mission to secure a food and fuel future for all?
• What are the most pressing challenges facing the marketing team, and how can this role address them?
• How does the marketing team collaborate with other departments, such as sales and IT?
• What opportunities are there for professional development and growth within this role?
• How does the hybrid work arrangement support work-life balance for employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Landus and the agribusiness sector, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.