📌 Core Information
🔹 Job Title: Digital Marketing Associate (2025 Graduates)
🔹 Company: Appian Corporation
🔹 Location: McLean, Virginia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with various technical functions within Marketing
- Prioritizing and delivering features, content, and experiences for community and website visitors
- Working with multiple teams and stakeholders to ensure high-quality applications and experiences
- Cultivating and presenting new ideas, and receiving feedback on features and experience enhancements
ASSUMPTION: This role requires strong communication skills, empathy, and the ability to understand and advocate for the needs and interests of end users.
📋 Key Responsibilities
✅ Interact with various technical functions within Marketing, including Website Design, Production, and the online Community
✅ Focus on the prioritization and delivery of features, content, and experiences that benefit community and website visitors
✅ Collaborate with multiple teams and business stakeholders to build and manage a prioritized product backlog
✅ Define and own product goals and OKRs with a focus on mission-level impact
ASSUMPTION: The role may involve working with Adobe Platform, and candidates with experience in this area are preferred.
🎯 Required Qualifications
Education: B.S. degree in Marketing, Communications, Science, Technology, Engineering, Math, or otherwise demonstrated aptitude for technology and digital
Experience: Internship within a Marketing function preferred
Required Skills:
- Excellent communication and empathy skills
- Confidence to present and receive feedback on ideas
- Passion for user experiences focused on highlighting software innovation
- Interest and aptitude for conversion-focused and engagement-focused online community experiences
- Competency with using qualitative and quantitative analytics to inform data-driven decisions
Preferred Skills:
- Experience with Adobe Platform
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Estimated, based on industry standards for entry-level marketing roles in the DC area)
Benefits:
- Training and Development, including department-specific training and continuous learning opportunities
- Growth Opportunities, such as a leadership program for new and aspiring managers, specialized department training, skills-based training, and tuition reimbursement
- Community, with 8 employee-led affinity groups planning social, educational, and outreach activities
Working Hours: Full-time, typically 40 hours per week, with a flexible schedule
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the DC area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Appian is The Process Company, delivering a software platform that helps organizations run better processes
- Committed to client success, serving many of the world’s largest companies across industries
- Focuses on digital transformation, low-code application development, business process management, and intelligent automation
Company Specialties:
- Digital Transformation
- Low-Code Application Development
- Business Process Management (BPM)
- Application Platform-as-a-Service
- Intelligent Automation
- Process Automation
- Process Mining
- Enperise AI
- Business Orchestration and Automation Technology
- Case Management
- Data Fabric
- Robotic Process Automation (RPA)
Company Website: appian.com
ASSUMPTION: Appian is a well-established company in the software development industry, with a strong focus on process improvement and automation.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development
Reporting Structure: The Digital Marketing Associate will report to the Marketing team and work closely with various technical functions and business stakeholders
Work Arrangement: On-site, with a requirement to be in the office 5 days a week to foster a culture of in-person collaboration
Growth Opportunities:
- Training and Development programs to equip new hires with the skills and knowledge for success
- Leadership program tailored for new and aspiring managers
- Comprehensive library of specialized department training through Appian University
- Skills-based training and tuition reimbursement for those aiming to advance their education
ASSUMPTION: The on-site requirement for this role is to foster a culture of in-person collaboration and ensure that employees have more opportunities to come together and celebrate working with exceptional people across Appian.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 7950 Jones Branch Dr, McLean, Virginia 22102, US
Geographic Context:
- McLean, Virginia, is a suburban area located in Fairfax County, near Washington, D.C.
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- McLean is known for its high-quality schools, upscale neighborhoods, and diverse cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with a flexible schedule
ASSUMPTION: The office environment at Appian is designed to foster collaboration and teamwork, with a focus on in-person interaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Understanding of digital marketing principles
- Ability to prioritize and manage a product backlog
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for user experiences and online community engagement
- Showcase your ability to work collaboratively with multiple teams and stakeholders
ATS Keywords: Digital Marketing, Content Creation, Website Design, Developer Engagement, Community Management, Data-Driven Decisions, Empathy, Communication, Collaboration, User Experience, Conversion Focused, Engagement Focused, Adobe Platform, Technical Marketing, Product Backlog Management, Feature Prioritization
ASSUMPTION: The application process at Appian is designed to assess candidates' skills and fit for the role, with a focus on communication, collaboration, and problem-solving.
🛠️ Tools & Technologies
- Adobe Platform (preferred)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the projects and teams the Digital Marketing Associate works with.
👔 Cultural Fit Considerations
Company Values:
- Respect: Constantly seek to understand the best for our customers
- Work to Impact: Go beyond completion in our work
- Ambition: Strive for excellence with intensity
- Constructive Dissent & Resolution: Embrace candid communication
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality applications and experiences
- Adaptable and responsive to feedback
Self-Assessment Questions:
- Do you have strong empathy and communication skills?
- Are you comfortable working with multiple teams and stakeholders?
- Do you have a passion for user experiences and online community engagement?
ASSUMPTION: Appian values candidates who are strong communicators, collaborative team players, and passionate about delivering high-quality experiences for users.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders may require strong communication and project management skills
- Prioritizing and managing a product backlog may be challenging, especially for those new to the role
- The on-site requirement may present challenges for those who prefer a more flexible work arrangement
- McLean, Virginia, may have a higher cost of living compared to other suburban areas
ASSUMPTION: The potential challenges associated with this role are typical for entry-level marketing positions and can be mitigated with strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- Digital Marketing Specialist: Focuses more on day-to-day marketing tasks and less on product backlog management
- Community Manager: Primarily responsible for managing online communities and may have less involvement with product development
- Marketing Coordinator: Typically has more administrative responsibilities and less strategic decision-making
ASSUMPTION: The Digital Marketing Associate role at Appian is unique in its focus on product backlog management and collaboration with various technical functions within Marketing.
📝 Sample Projects
- Developing and implementing a content marketing strategy for Appian's online community
- Collaborating with the Website Design team to improve the user experience and drive engagement on Appian's website
- Working with the Appian Community team to create and promote events and resources for community members
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Digital Marketing Associate might work on at Appian, but the specific projects may vary depending on the team's priorities and business needs.
❓ Key Questions to Ask During Interview
- How does the Marketing team collaborate with other departments to ensure our products meet the needs of our customers?
- What are the most important qualities for success in this role, according to the team I would be working with?
- How does Appian support the professional development and growth of its employees?
- What are the biggest challenges facing the Marketing team currently, and how can this role help address them?
- How does Appian foster a culture of in-person collaboration, and what opportunities are there for remote work or flexible hours?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Appian careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your ability to create and promote engaging content for online communities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
