Digital Marketing Associate

📌 Core Information

🔹 Job Title: Digital Marketing Associate

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Executing and coordinating content and campaign efforts across digital platforms
• Supporting blog content management, email/SMS marketing, and social media posting
• Updating landing pages and coordinating with teams via project management tools
• Analyzing successful content, landing pages, and competitor strategies
• Working with a growing brand and seeking continuous learning and growth opportunities

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on independent thinking and understanding marketing strategy effectiveness.

📋 Key Responsibilities

✅ Create and maintain FAQ and blog content aligned with brand guidelines

✅ Support email and SMS marketing initiatives using CRM tools

✅ Manage and schedule content for social media platforms and track engagement

✅ Coordinate with teams via Airtable to ensure timely project and content delivery

✅ Update landing pages in WiX to reflect the latest campaigns and offers

✅ Analyze successful content/landing pages and competitor strategies

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 2 years of experience in marketing or a related role

Required Skills:

• Strong understanding of content marketing principles and brand consistency
• Familiarity with CRM systems and customer engagement strategies
• Ability to analyze successful content/landing pages and competitor strategies
• Skilled in independent thinking and understanding marketing strategy effectiveness without heavy reliance on analytics
• Proficiency in English (both written and verbal)

Preferred Skills:

• Experience with Airtable, WiX, and social media management tools
• Familiarity with SEO best practices
• Knowledge of the Filipino market and consumer behavior

ASSUMPTION: Candidates with experience in digital marketing agencies or in-house marketing teams may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PHP 55,000 to PHP 65,000 per month (Based on experience and market standards for the role and location)

Benefits:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

Working Hours: 9:00 AM to 6:00 PM PST, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, specializing in providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.

Company Size: With 11-50 employees, GrowthAssistant offers a mid-sized company environment, providing ample opportunities for growth and collaboration.

Founded: Although the founding date is not specified, GrowthAssistant has established a strong presence in the market, with a significant following on LinkedIn.

Company Description:

• GrowthAssistant helps marketing teams focus on brand, strategy, and results by handling their manual, repetitive implementation work
• The company offers trained, full-time offshore employees for campaign management, design, and reporting
• GrowthAssistant serves clients in various industries, including marketing agencies and in-house marketing teams

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant's focus on providing offshore talent solutions allows for a diverse and global workforce, with opportunities for remote collaboration and learning.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to develop their skills in digital marketing and content management.

Reporting Structure: The Digital Marketing Associate will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is a fully remote position, with the option to work from home or a co-working space provided by the company.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expanding skillset in digital marketing and content management
• Potential to work with diverse clients and industries

ASSUMPTION: GrowthAssistant's focus on training and development provides opportunities for employees to grow within the company and expand their skillsets.

🌍 Location & Work Environment

Office Type: Fully remote work environment, with the option to use co-working spaces provided by the company

Office Location(s): Manila, Philippines (Remote)

Geographic Context:

• The Philippines has a strong English-speaking workforce and a growing digital marketing industry
• The time zone (GMT+8) allows for collaboration with clients and teams across different regions
• The remote work culture in the Philippines is well-established, with a large number of remote-friendly companies

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM PST, with flexibility for occasional overtime as needed

ASSUMPTION: The fully remote work environment offers flexibility and work-life balance, while also providing opportunities for collaboration and learning within the company and the broader digital marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Manager or a similar role

Key Assessment Areas:

• Understanding of content marketing principles and brand consistency
• Familiarity with CRM systems and customer engagement strategies
• Ability to analyze successful content/landing pages and competitor strategies
• Communication and collaboration skills
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous content marketing work and be ready to discuss your approach to analyzing successful content and landing pages
• Research GrowthAssistant's clients and industry to demonstrate your understanding of the company and its services

ATS Keywords: Digital Marketing, Content Management, Email Marketing, Social Media, CRM Systems, Customer Engagement, Content Analysis, Independent Thinking, Marketing Strategy, Airtable, WiX, SEO, Filipino Market

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate candidates' understanding of content marketing principles and their ability to analyze successful content and landing pages.

🛠️ Tools & Technologies

• Airtable (Project Management)
• WiX (Landing Page Builder)
• Social Media Management Tools (e.g., Hootsuite, Buffer)
• CRM Systems (e.g., HubSpot, Salesforce)
• SEO Tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and accountability
• Innovation and creativity

Work Style:

• Remote-friendly and flexible
• Results-driven and focused on delivering high-quality work
• Collaborative and open to feedback and suggestions
• Adaptable and able to work in a dynamic and growing environment

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with teams across different regions?
• Are you comfortable working independently and managing your time effectively?
• Do you have a strong interest in digital marketing and a passion for continuous learning and growth?

ASSUMPTION: GrowthAssistant values candidates who are self-motivated, results-driven, and able to work effectively in a remote and dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a dynamic and growing company, with changes in priorities and responsibilities
• Working with diverse clients and industries, each with their unique brand guidelines and expectations
• Staying up-to-date with the latest trends and best practices in digital marketing and content management

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to in-house marketing roles, this position offers the opportunity to work with diverse clients and industries, providing a broader range of experiences and learning opportunities
• In contrast to agency-side roles, this position focuses on campaign management and implementation, rather than strategy and account management
• Career progression in this role may involve moving into senior marketing roles within the company or exploring opportunities in related fields, such as account management or client success

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a content marketing strategy for a new client, including blog content, email marketing, and social media posting
• Analyzing the performance of a competitor's landing page and providing recommendations for improvement
• Creating and maintaining a FAQ section for a client's website, ensuring consistent branding and messaging

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing specific projects that candidates will be required to complete.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities for this role?
• How does this role collaborate with other teams within the company, such as design and sales?
• What opportunities are there for professional development and growth within the company?
• How does GrowthAssistant support its employees in working remotely and maintaining a healthy work-life balance?
• Can you provide examples of how this role has contributed to the success of GrowthAssistant's clients in the past?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous content marketing work and be ready to discuss your approach to analyzing successful content and landing pages
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.