Digital Marketing Associate

📌 Core Information

🔹 Job Title: Digital Marketing Associate

🔹 Company: Settlers Hospitality

🔹 Location: Hawley, PA

🔹 Job Type: On-site, Full-time

🔹 Category: Hospitality, Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies to drive sales and revenue growth
• Collaborating with media and sales teams to enhance marketing results
• Monitoring and analyzing key performance metrics to optimize marketing efforts
• Conducting competitor research and assessing market demand for the organization's services and products
• Ensuring brand consistency across all marketing channels and targeted audiences

ASSUMPTION: This role requires a strong understanding of hospitality products and current marketing techniques to succeed.

📋 Key Responsibilities

✅ Developing and executing digital marketing strategies, including social media advertising, email marketing, display ads, SEO, SEM, and PPC

✅ Collaborating with media and sales teams to improve marketing results

✅ Measuring key performance metrics, such as website traffic, audience engagement, service quotas, bounce rate, and ad spend ROI

✅ Coordinating with the marketing team to identify innovative growth strategies

✅ Preparing reports on the performance of marketing campaigns

✅ Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels

✅ Owning the steering of hotel business lead generation for transient and group customers

✅ Monitoring marketing distribution channels, including website, email, social media, and print, to ensure brand consistency

✅ Maximizing website performance, tracking keyword rankings, and implementing SEO strategies

✅ Identifying and attracting the company’s potential customers

✅ Leading and executing PR strategy, including earned media

ASSUMPTION: This role may require working some nights, weekends, and holidays as business needs dictate.

🎯 Required Qualifications

Education: Bachelor's degree in business, marketing, communications, or a related field

Experience: 2+ years of proven experience in a marketing manager or similar role

Required Skills:

• Proven experience in hotels and understanding of hospitality products
• Understanding of hospitality product distribution and how to set Settlers Hospitality apart from competition
• Competent in MS Office Suite, including Word, Excel, and PowerPoint
• Growth orientation
• Exceptional knowledge of current marketing techniques and platforms
• Excellent analytical, leadership, and communication skills
• Creative and entrepreneurial spirit

Preferred Skills:

• Experience with advanced analytics software
• Familiarity with the hospitality industry and its products

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Digital Marketing Associate with 2-5 years of experience in the hospitality industry in Hawley, PA)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays and dining

Working Hours: Full-time, 40 hours per week. Some nights, weekends, and holidays may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Settlers Hospitality is a collection of hospitality brands that includes boutique hotels, diverse restaurants, distinctive event venues, and lifestyle offerings.

Company Size: 51-200 employees. As a mid-sized company, Settlers Hospitality offers a balance between a close-knit work environment and opportunities for growth and advancement.

Founded: The founding date is not specified, but Settlers Hospitality has been operating for several years, as indicated by its established brands and reputation in the industry.

Company Description:

• Settlers Hospitality prides itself in revitalized hospitality, restoring historic properties and adding upscale but historically accurate elements to all properties.
• The company consists of three hotels, four restaurants, and several amenity businesses, such as Art on the Edge, Lake Region Fitness, and The Potting Shed.
• Settlers Hospitality participates in Historic Hotels of America, Select Registry, and Green Lodging with the Delaware Highlands Conservancy, indicating a commitment to preserving history and sustainability.

Company Specialties:

• Hotel operations, hospitality, property, and restaurant development, as well as management and marketing
• Providing an independent and authentic experience that is guest-focused and locally flavored
• Supporting local businesses and buying local products whenever possible

Company Website: http://www.settlershospitality.com/

ASSUMPTION: Settlers Hospitality's commitment to preserving history and sustainability is likely reflected in its company culture and values.

📊 Role Analysis

Career Level: Intermediate. This role requires 2+ years of experience in a marketing manager or similar role, indicating that it is suitable for professionals with some experience in the field.

Reporting Structure: The Digital Marketing Associate will report directly to the Marketing Director or a similar role within the company's marketing department.

Work Arrangement: On-site, full-time. This role requires working on-site at the company's headquarters in Hawley, PA.

Growth Opportunities:

• As Settlers Hospitality continues to grow and expand its brands, there may be opportunities for the Digital Marketing Associate to take on more responsibilities or move into a management role.
• The company's commitment to supporting local businesses and buying local products may present opportunities for the Digital Marketing Associate to engage with the local community and develop their network.

ASSUMPTION: Settlers Hospitality's focus on guest experience and high standards of hospitality may provide opportunities for the Digital Marketing Associate to learn and grow within the company.

🌍 Location & Work Environment

Office Type: Historic property with modern amenities. Settlers Hospitality's headquarters is located in a historic property that has been painstakingly converted into upscale hotel space, blending modern amenities with historic touches.

Office Location(s): Hawley, PA. The company's headquarters is located at 8 Silk Mill Drive, Suite 203, Hawley, PA 18428.

Geographic Context:

• Hawley, PA is a small town located in the Pocono Mountains region of Pennsylvania, known for its natural beauty and outdoor recreation opportunities.
• The area is also home to a growing arts and culture scene, with several galleries, museums, and performance venues.
• Hawley is conveniently located near major cities, such as New York City and Philadelphia, making it an attractive location for both residents and visitors.

Work Schedule: Full-time, 40 hours per week. Some nights, weekends, and holidays may be required to ensure that the company's marketing efforts are effective and that customer needs are met.

ASSUMPTION: The historic property that houses Settlers Hospitality's headquarters may provide a unique and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Director or a similar role
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing expertise and experience
• Understanding of hospitality products and industry trends
• Analytical and problem-solving skills
• Communication and leadership skills
• Creativity and entrepreneurial spirit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of hospitality products and industry trends.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and leadership abilities.
• Research Settlers Hospitality's brands and values to demonstrate your fit with the company's culture and mission.

ATS Keywords: Digital Marketing, Social Media Advertising, Email Marketing, Display Ads, Search Engine Optimization, Search Engine Marketing, Pay Per Click, Analytics, Lead Generation, Public Relations, Hospitality, Marketing Strategy, Communication, Creativity, Team Collaboration

ASSUMPTION: Settlers Hospitality's focus on guest experience and high standards of hospitality may result in a competitive interview process, with a strong emphasis on finding the best fit for the company's culture and values.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Advanced analytics software (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO and SEM tools (e.g., SEMrush, Google Ads)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing strategy and the Digital Marketing Associate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Guest-focused and locally flavored
• High standard of hospitality consistent with Triple A four diamond criteria
• Supporting local businesses and buying local products

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and entrepreneurial

Self-Assessment Questions:

• Do you have a strong understanding of hospitality products and industry trends?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a creative and entrepreneurial spirit, with a growth orientation?

ASSUMPTION: Settlers Hospitality's focus on guest experience and high standards of hospitality may result in a company culture that values collaboration, creativity, and a strong work ethic.

⚠️ Potential Challenges

• The historic property that houses Settlers Hospitality's headquarters may present unique challenges in terms of accessibility and accommodations for employees with disabilities.
• The company's focus on guest experience and high standards of hospitality may result in a fast-paced and demanding work environment, with high expectations for performance and results.
• The Digital Marketing Associate may be required to work some nights, weekends, and holidays to ensure that the company's marketing efforts are effective and that customer needs are met.
• The company's commitment to supporting local businesses and buying local products may present challenges in terms of supply chain management and logistics.

ASSUMPTION: Settlers Hospitality's focus on guest experience and high standards of hospitality may present unique challenges and opportunities for the Digital Marketing Associate to grow and develop within the company.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in the hospitality industry, this role may have a stronger focus on guest experience and high standards of hospitality.
• The company's commitment to supporting local businesses and buying local products may present unique opportunities for the Digital Marketing Associate to engage with the local community and develop their network.
• As a mid-sized company, Settlers Hospitality may offer a balance between a close-knit work environment and opportunities for growth and advancement, compared to larger or smaller organizations.

ASSUMPTION: Settlers Hospitality's focus on guest experience and high standards of hospitality may result in a unique and rewarding work environment for the Digital Marketing Associate.

📝 Sample Projects

• Developing and executing a social media advertising campaign to promote one of Settlers Hospitality's brands
• Conducting competitor research and analyzing market demand for the company's services and products
• Creating and implementing a PR strategy to generate earned media coverage for Settlers Hospitality

ASSUMPTION: The specific projects assigned to the Digital Marketing Associate may vary depending on the company's marketing strategy and the individual's areas of expertise.

❓ Key Questions to Ask During Interview

• How does Settlers Hospitality differentiate itself from other hospitality brands in the region?
• What are the key priorities for this role in the first 90 days?
• How does Settlers Hospitality support the professional development and growth of its employees?
• What are the most challenging aspects of working in a historic property, and how does the company address these challenges?
• How does Settlers Hospitality measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help the Digital Marketing Associate better understand the role, the company, and its culture, as well as demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of hospitality products and industry trends.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and leadership abilities.
• Research Settlers Hospitality's brands and values to demonstrate your fit with the company's culture and mission.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.