📌 Core Information
🔹 Job Title: Associate Director, HCP Digital Marketing
🔹 Company: Takeda
🔹 Location: Lexington, MA
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies for a GI Business Unit product
- Collaborating with brand teams to create integrated digital campaigns
- Optimizing performance through data analysis and continuous improvement
- Managing budgets and driving financial performance
- Representing the brand in promotional reviews and approval processes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence stakeholders and drive change within a matrix organization.
📋 Key Responsibilities
✅ Define vision, strategy, and implementation of digital marketing solutions to improve the HCP experience
✅ Lead third-party agency/vendor partners to create and implement digital marketing tactics
✅ Drive test and learn marketing campaigns and optimize performance through actionable insights
✅ Collaborate with the Consumer Digital Marketing team to ensure an integrated approach
✅ Identify trends and insights to optimize spend, performance, and ROI
✅ Utilize audience research and trend analysis to develop supporting content and digital strategies
✅ Report monthly performance metrics on the digital ecosystem
✅ Establish key objectives and performance metrics for digital marketing campaigns
✅ Monitor operations and Key Performance Indicators (KPIs) through in-depth analysis of metrics
✅ Maintain knowledge of key product attributes and competitive differentiation
✅ Represent the brand in promotional reviews and approval processes
✅ Participate in the development of the annual brand business and operating expense plan
✅ Establish relationships and work with commercial partners, including corporate communications and key associations
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 10+ years of experience in digital marketing, with a focus on healthcare and pharmaceuticals
Required Skills:
- Proven experience in search engine optimization, marketing database, email, social media, and display advertising campaigns
- Advanced MCM strategy and industry expertise
- In-depth understanding of multiple channels of customer engagement
- Strong analytical skills and data-driven thinking
- Strong written and verbal communication skills, with excellent storytelling and consultative/listening skills
- Financial management and budgeting abilities
- Project management skills
- Strong understanding of pharmaceutical guidelines and regulations
Preferred Skills:
- Experience with an AI-driven marketing optimization engine
ASSUMPTION: Candidates should have a proven track record of driving digital marketing success in a complex, regulated industry such as pharmaceuticals.
💰 Compensation & Benefits
Salary Range: $153,600 - $241,340 per year
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Plan
- Short-term Disability Coverage
- Long-term Disability Coverage
- Basic Life Insurance
- Tuition Reimbursement
- Paid Volunteer Time Off
- Company Holidays
- Well-being Benefits
- Sick Time
- Paid Vacation
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the pharmaceutical industry. Actual compensation may vary based on factors such as the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals
Company Size: 10,001+ employees
Founded: 1781
Company Description:
- Takeda is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing better health, brighter futures to patients.
- The company's portfolio is focused on seven therapeutic areas: Oncology, Gastroenterology, Neuroscience, Rare Diseases, Vaccines, Respiratory, and Cardiovascular & Metabolic.
- Takeda is listed on the Tokyo Stock Exchange and headquartered in Japan, with its U.S. headquarters in Boston, Massachusetts.
Company Specialties:
- Pharmaceuticals
- Therapeutics
- Oncology
- Gastroenterology
- Vaccines
Company Website: https://www.takeda.com/
ASSUMPTION: Takeda's extensive experience and resources in the pharmaceutical industry enable it to invest in innovative therapies and bring them to market efficiently.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on the GI Business Unit's digital marketing efforts
Reporting Structure: Reports directly to the Director, Brand Strategy and HCP Promotion, IBD Brand Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to expand the role's scope and impact as the GI Business Unit's digital marketing efforts grow and evolve
- Opportunities to collaborate with and learn from Takeda's global digital marketing team
- Potential to transition into a leadership role within the digital marketing function or take on broader brand responsibilities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Takeda's digital marketing efforts and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Takeda's Lexington, MA office is a modern, collaborative workspace designed to foster innovation and productivity
Office Location(s): 1 Takeda Parkway, Deerfield, Illinois 60015, US; 40 Landsdowne St, Cambridge, Massachusetts 02139, US
Geographic Context:
- Lexington, MA is a suburb of Boston, offering a mix of urban and rural living with easy access to the city's cultural attractions and amenities
- The area is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities
- Takeda's offices are conveniently located near major highways and public transportation options
Work Schedule: Full-time, with flexible hours and remote work options available for qualified candidates
ASSUMPTION: Takeda's Lexington, MA office provides a dynamic, engaging work environment that supports employees' professional and personal growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with the hiring manager and other stakeholders
- Final interview with the Director, Brand Strategy and HCP Promotion, IBD Brand Marketing
- Background check and reference check
Key Assessment Areas:
- Digital marketing strategy and execution
- Analytical skills and data-driven decision-making
- Stakeholder management and communication
- Project management and prioritization
- Cultural fit and alignment with Takeda's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Takeda's company culture and values to ensure alignment with your personal values and work style
ATS Keywords: Digital Marketing, HCP, Brand Strategy, Stakeholder Management, Analytics, Project Management, Pharmaceuticals, Healthcare, Gastroenterology
ASSUMPTION: Takeda's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Display advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Takeda utilizes industry-standard marketing technologies to streamline workflows, improve collaboration, and drive digital marketing success.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Fairness
- Empowerment
- Humility
- Stewardship
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Takeda's core values, particularly in the context of this role?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
- How do you approach stakeholder management, particularly when faced with differing opinions or conflicting priorities?
ASSUMPTION: Takeda's culture emphasizes collaboration, continuous learning, and a commitment to improving patients' lives through innovative therapies and digital marketing strategies.
⚠️ Potential Challenges
- Navigating a large, matrix organization with multiple stakeholders
- Balancing short-term tactical needs with long-term strategic goals
- Managing budgets and driving financial performance in a dynamic business environment
- Keeping up with the latest digital marketing trends and technologies
- Ensuring compliance with pharmaceutical regulations and guidelines
ASSUMPTION: Takeda's fast-paced, dynamic work environment requires strong project management skills, adaptability, and a strategic mindset to overcome challenges and drive success.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on healthcare professional (HCP) engagement and requires a deep understanding of the pharmaceutical industry and its regulations
- Compared to consumer-focused digital marketing roles, this position places a greater emphasis on data analysis, stakeholder management, and compliance with industry-specific guidelines
- Career progression in this role may involve transitioning into broader brand responsibilities or moving into a leadership role within the digital marketing function
ASSUMPTION: This role offers unique challenges and opportunities compared to other digital marketing positions, requiring candidates to possess specific industry knowledge and skills.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to launch a new GI therapy
- Optimizing an existing website to improve HCP engagement and drive demand for a branded product
- Conducting market research and analyzing data to inform digital marketing strategy and tactics
ASSUMPTION: Takeda's digital marketing projects require a strong understanding of the pharmaceutical industry, HCP engagement, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for the GI Business Unit and Takeda as a whole?
- What are the key priorities for the first 90 days in this role?
- How does Takeda support the professional development and growth of its digital marketing team members?
- What are the most significant challenges facing the GI Business Unit's digital marketing efforts, and how can this role address them?
- How does Takeda approach collaboration and information sharing between its digital marketing, brand, and commercial teams?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within Takeda's digital marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Takeda's company culture and values to ensure alignment with your personal values and work style
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
