Digital Marketing Associate

📌 Core Information

🔹 Job Title: Digital Marketing Associate

🔹 Company: Adcetera

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working directly with the media and digital services team
• Assisting in planning, implementation, and tracking of media plans and presentations
• Developing a deep knowledge of clients’ business over time
• Collaborating with team members on campaign plans and strategies
• Monitoring client, competitor, and industry changes

ASSUMPTION: This role is designed for a new college graduate with internship experience in media or marketing. It provides an opportunity to learn media fundamentals and grow within the planning team.

📋 Key Responsibilities

✅ Daily budget pacing and basic bid management and optimizations

✅ Thorough QA for campaign launches

✅ Research, develop, and monitor keyword lists to support campaign optimizations

✅ Maintenance of status sheets, development of meeting recaps, process trackers, etc.

✅ Prioritization of day-to-day tasks across brand(s) and campaigns

✅ Attend training sessions/webinars to become fluent in media planning tools and platforms

✅ Comfort speaking in front of others

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, or Communications, MIS or stats preferred but not required

Experience: Internship experience in media or marketing is preferred

Required Skills:

• Proficient with data analysis in Excel, including Pivot Tables & basic statistics
• Analytical skillset to understand raw data and turn it into actionable insights
• A proactive self-starter
• Strong time management and organizational skills
• Interest in learning trading and optimization across primary platforms

Preferred Skills:

• Work in site-side analytics platforms (Google analytics)

ASSUMPTION: While not required, experience with Google Analytics and other site-side analytics platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level digital marketing roles in Chicago)

Benefits:

• Discretionary bonus plan
• Excellent growth and training programs for career development
• 100% employee health insurance coverage
• Generous paid time off policy
• Internal promotion strategy

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital marketing roles in Chicago. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 1982

Company Description:

• Adcetera is an integrated agency obsessed with driving growth for brands
• Intelligence-led, creatively inspired, and people-powered
• Located in Houston, Chicago, and The Woodlands

Company Specialties:

• Strategy & Insights
• Creative Services
• Digital Marketing
• Performance Media
• Brand Strategy & Development
• New Product Introduction
• Customer Experience
• Animation & 2D/3D/FX
• Content Development
• Photography & Video
• Graphic Design
• Artificial Intelligence
• Digital Experience Platforms
• Website Development & Maintenance
• Analytics & Business Intelligence
• Content Licensing
• Media Strategy & Planning
• Paid Media
• Display & Social Media
• SEO/SEM

Company Website: https://www.adcetera.com/

ASSUMPTION: Adcetera is a well-established agency with a diverse range of services, offering opportunities for growth and learning in various aspects of advertising and marketing.

📊 Role Analysis

Career Level: Entry Level

Reporting Structure: The Digital Marketing Associate will report directly to the Media and Digital Services team

Work Arrangement: On-site, full-time

Growth Opportunities:

• Learning media fundamentals and advancing within the planning team
• Expanding knowledge of clients’ businesses over time
• Developing skills in media planning, campaign optimization, and data analysis

ASSUMPTION: This role provides a strong foundation for a career in digital marketing, with opportunities for growth and learning within the agency.

🌍 Location & Work Environment

Office Type: Urban office in Downtown Chicago

Office Location(s): 750 N State St, Floor 7, Chicago, Illinois 60654, US

Geographic Context:

• Chicago is a major city with a vibrant advertising industry
• The office is conveniently located near the Chicago Red Line stop
• The agency has a large and stable client list

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment is casual and fun-loving, with a stable work environment and excellent benefits.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the media and digital services team
• Final interview with the agency's leadership team

Key Assessment Areas:

• Problem-solving skills
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with the agency's values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of your analytical skills and how you've turned data into actionable insights
• Demonstrate your passion for pop culture, trends, and consumer behavior in your interview

ATS Keywords: Digital Marketing, Media Planning, Data Analysis, Problem Solving, Relationship Building, Time Management, Organizational Skills, Keyword Research, Campaign Optimization, Client Monitoring, Collaboration, Communication, Proactive, Self-Starter, Analytical Skills, Interest in Learning

ASSUMPTION: The application process may vary, but typically involves several interviews to assess the candidate's skills, cultural fit, and alignment with the agency's values.

🛠️ Tools & Technologies

• Excel (for data analysis and Pivot Tables)
• Google Analytics (for site-side analytics)
• Media planning tools and platforms (to be learned)

ASSUMPTION: The specific tools and technologies used may vary, but the role requires proficiency in data analysis using Excel and a willingness to learn new tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Intelligence-led
• Creatively inspired
• People-powered

Work Style:

• Casual and fun-loving
• Collaborative and team-oriented
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have a passion for pop culture, trends, and consumer behavior?
• Are you comfortable working in a team and collaborating with others?
• Do you have strong time management and organizational skills?

ASSUMPTION: Adcetera values candidates who are passionate, collaborative, and proactive, with a strong work ethic and a desire to learn and grow within the agency.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic advertising environment
• Adapting to changes in client needs and market trends
• Continuously learning and staying up-to-date with new tools and technologies

ASSUMPTION: While there may be challenges, the role offers opportunities for growth, learning, and development within the agency.

📈 Similar Roles Comparison

• This role is similar to an entry-level media planner or digital marketing coordinator position
• It offers an opportunity to learn media fundamentals and grow within the planning team
• Compared to other entry-level roles, this position provides a strong foundation for a career in digital marketing

ASSUMPTION: While there may be similarities to other entry-level roles, this position offers unique opportunities for growth and learning within the agency.

📝 Sample Projects

• Developing and implementing a media plan for a new client
• Optimizing keyword lists to improve campaign performance
• Analyzing campaign data to identify trends and insights

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the client and the agency's needs.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a candidate for this role?
• How does this role fit into the overall structure of the media and digital services team?
• What are the biggest challenges facing the agency and this role in the coming year?
• What opportunities are there for growth and development within the agency?
• How does the agency support the professional development of its employees?

ASSUMPTION: These questions are intended to help candidates better understand the role, the agency, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of your analytical skills and how you've turned data into actionable insights
• Demonstrate your passion for pop culture, trends, and consumer behavior in your interview
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.