📌 Core Information
🔹 Job Title: Digital Marketing Associate (Ecommerce)
🔹 Company: Mattel
🔹 Location: El Segundo, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the growth of affiliate and influencer marketing programs for Mattel Creations adult collector business
- Collaborating with internal teams and agency partners to ensure timely development and hand-off of creative assets
- Managing campaign calendars and ensuring all stakeholders are updated with changes
- Analyzing and interpreting marketing data to make data-driven decisions
- Familiarity with various digital advertising platforms and proficiency with Shopify
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to manage multiple projects and meet deadlines.
📋 Key Responsibilities
✅ Supporting the growth of our affiliate network via proactive outreach and coordination with internal brand and influencer teams
✅ Working with internal teams and agency partners to ensure the timely development and hand-off of creative assets
✅ Supporting creative and marketing plan approvals via the creation of digital approval packages
✅ Coordinating the fulfillment of product samples to agency partners and content creators for creative development purposes
✅ Managing Social Commerce Catalog Feeds, including Meta Commerce, Reddit Catalog Ads, etc.
✅ Owning the creation of UTM links, QR codes, and short links for internal and external partners
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative collaboration to drive marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in a related role
Required Skills:
- Data analysis: Ability to analyze and interpret marketing data, identify trends, and make data-driven decisions
- Knowledge of web analytics tools (e.g., Google Analytics)
- Digital advertising platforms: Familiarity with various digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Reddit Ads Manager, etc.
- Familiarity with Google Merchant Center
- Proficiency with Shopify
Preferred Skills:
- Experience with affiliate marketing
- Excellent communication and organizational skills
- Ability to manage multiple projects and meet deadlines
- Strong interpersonal skills and the ability to build relationships across various teams
- Creative thinker and skilled problem-solver
- High attention to detail
ASSUMPTION: Candidates with experience in digital marketing, ecommerce, or a related field will find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: $74,000 - $93,000 per year
Benefits:
- Comprehensive benefits package
- Resources to help empower a culture where every employee can reach their full potential
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is indicative of the projected hiring range and may vary based on work location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry
Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment
Founded: Mattel was founded in 1945 and has since grown into one of the most iconic brand portfolios in the world
Company Description:
- Mattel engages consumers and fans through its portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High, and MEGA
- The company offers toys, content, consumer products, digital, and live experiences, sold in collaboration with leading retail and ecommerce companies
- Mattel is recognized as a Great Place to Work™ and one of Fast Company’s Best Workplaces for Innovators
Company Specialties:
Company Website: https://about.mattel.com/
ASSUMPTION: Working at Mattel offers opportunities to collaborate with iconic brands and contribute to the company's mission of empowering generations through play.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in ecommerce and digital marketing
Reporting Structure: The Digital Marketing Associate will report to the Performance Marketing Manager within the Ecommerce & DTC organization
Work Arrangement: This role is on-site, requiring employees to work from Mattel's headquarters in El Segundo, California
Growth Opportunities:
- Expanding skills in digital marketing, ecommerce, and performance advertising
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work with diverse teams and collaborate on cross-functional projects
ASSUMPTION: This role provides a strong foundation for career growth in the marketing field, with opportunities to learn and develop skills in a dynamic and creative environment.
🌍 Location & Work Environment
Office Type: Mattel's headquarters is a corporate office environment, with a mix of open and private workspaces
Office Location(s): 333 Continental Blvd, El Segundo, California 90245, US
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 16,000 people
- The city is known for its beachfront location and proximity to Los Angeles International Airport (LAX)
- El Segundo offers a mix of urban and suburban living, with a variety of housing options and amenities
Work Schedule: Full-time, Monday through Friday, with standard business hours
ASSUMPTION: Working in El Segundo offers a pleasant coastal climate and a diverse range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Data analysis and interpretation skills
- Familiarity with digital advertising platforms and Shopify
- Communication and organizational skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Highlight relevant marketing and ecommerce experience, as well as any data analysis or project management skills
- Tailor your resume to emphasize skills and experiences relevant to the job description
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Mattel's company culture and values to demonstrate your fit for the organization
ATS Keywords: Digital Marketing, Ecommerce, Affiliate Marketing, Influencer Marketing, Data Analysis, Web Analytics, Digital Advertising, Shopify, Google Merchant Center
ASSUMPTION: Applicants should focus on demonstrating their analytical skills, marketing expertise, and cultural fit throughout the application and interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- Reddit Ads Manager
- Google Merchant Center
- Shopify
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Being part of one team with shared values and common goals
- Innovation: Always finding new and better ways to create innovative products and experiences
- Execution: Pursuing best-in-class outcomes and empowering employees to create and deliver results
Work Style:
- Creative and collaborative team environment
- Data-driven decision-making and continuous learning
- Focus on results and accountability
Self-Assessment Questions:
- Do you thrive in a creative and collaborative team environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Applicants who align with Mattel's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with various internal teams and external partners
- Keeping up with the latest trends and best practices in digital marketing and ecommerce
- Working in a fast-paced and dynamic environment
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Ecommerce Marketing Coordinator, with a focus on affiliate and influencer marketing
- Compared to other marketing roles, this position requires a strong analytical mindset and proficiency with digital advertising platforms and Shopify
- Career progression may include advancing to a Digital Marketing Manager or Ecommerce Marketing Manager role
ASSUMPTION: Applicants should consider their career goals and interests when comparing this role to similar positions in the marketing field.
📝 Sample Projects
- Developing and executing a quarterly affiliate marketing campaign plan, including outreach, onboarding, and performance tracking
- Managing the creative asset approval process for a major product launch, collaborating with internal teams and external partners
- Analyzing and optimizing social commerce catalog feeds to improve product visibility and sales
ASSUMPTION: These sample projects highlight the mix of strategic planning, project management, and creative collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Ecommerce & DTC organization?
- How does this role contribute to Mattel's overall marketing strategy and business objectives?
- What opportunities are there for professional development and growth within the marketing department?
- How does Mattel support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Applicants should use the interview process to gather information about the role, team, and company culture to ensure a good fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/MattelInc/744000054390305-digital-marketing-associate-ecommerce/
- Tailor your resume to highlight relevant marketing and ecommerce experience, as well as any data analysis or project management skills
- Prepare a cover letter that demonstrates your fit for the role and enthusiasm for Mattel's mission
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
