📌 Core Information
🔹 Job Title: Digital Marketing Associate (Ecommerce)
🔹 Company: Mattel
🔹 Location: El Segundo, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the growth of affiliate and influencer marketing programs for Mattel Creations adult collector business
- Collaborating with internal teams and agency partners to ensure timely development and hand-off of creative assets
- Managing campaign calendars and ensuring all stakeholders are updated with changes
- Analyzing marketing data, identifying trends, and making data-driven decisions
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a data-driven approach to maximize campaign performance.
📋 Key Responsibilities
✅ Supporting the growth of affiliate network via proactive outreach and coordination with internal brand and influencer teams
✅ Working with internal teams and agency partners to ensure timely development and hand-off of creative assets
✅ Supporting creative and marketing plan approvals via the creation of digital approval packages
✅ Coordinating the fulfillment of product samples to agency partners and content creators for creative development purposes
✅ Collaborating with Integrated Marketing Manager and others to manage campaign calendars and ensure all stakeholders are updated with changes in a timely manner
✅ Managing Social Commerce Catalog Feeds, including Meta Commerce, Reddit Catalog Ads, etc.
✅ Owning the creation of UTM links, QR codes, and short links for internal and external partners
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in a related role
Required Skills:
- Data analysis: Ability to analyze and interpret marketing data, identify trends, and make data-driven decisions
- Knowledge of web analytics tools (e.g., Google Analytics)
- Digital advertising platforms: Familiarity with various digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Reddit Ads Manager, etc. to create and manage targeted campaigns
- Familiarity with Google Merchant Center
- Proficiency with Shopify - navigate the backend, ability to generate and modify reports, manage discount codes, etc.
- Excellent communication and organizational skills
- Ability to manage multiple projects and meet deadlines
- Strong interpersonal skills and the ability to build relationships across a variety of teams
- Creative thinker and skilled problem-solver
- High attention to detail
Preferred Skills:
- Experience with affiliate marketing
ASSUMPTION: While not explicitly stated, a strong understanding of the toy industry and Mattel's brand portfolio would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year
Benefits:
- Competitive total pay programs
- Comprehensive benefits
- Resources to help empower a culture where every employee can reach their full potential
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is indicative of the projected hiring range and may vary based on the candidate's work location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Toy and family entertainment
Company Size: 10,001+ employees
Founded: 1945
Company Description:
- Mattel is a leading global toy and family entertainment company
- Owns one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High, and MEGA
- Engages consumers through toys, content, consumer products, digital, and live experiences
Company Specialties:
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel's extensive brand portfolio and global reach provide ample opportunities for growth and innovation within the digital marketing team.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Performance Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to expand responsibilities and take on more complex projects as the team and business grow
- Opportunities to work on high-profile campaigns and collaborate with global brands
- possibility to transition into a management role or specialize in a specific area of digital marketing
ASSUMPTION: As Mattel's direct-to-consumer business continues to grow, there will be increased opportunities for career advancement within the digital marketing team.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 333 Continental Blvd, El Segundo, California 90245, US
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 16,000
- Known for its beachfront location and proximity to Los Angeles International Airport (LAX)
- Offers a mix of urban and suburban living, with a variety of housing options and amenities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The work environment at Mattel's headquarters is collaborative and innovative, with a strong focus on creativity and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Data analysis and interpretation skills
- Familiarity with digital advertising platforms and web analytics tools
- Communication and organizational skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on data-driven decision-making and campaign management
- Tailor your resume and cover letter to emphasize your understanding of Mattel's brand portfolio and the toy industry
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
ATS Keywords: Digital Marketing, Ecommerce, Affiliate Marketing, Influencer Marketing, Data Analysis, Web Analytics, Google Analytics, Google Ads, Meta Ads Manager, TikTok Ads Manager, Reddit Ads Manager, Google Merchant Center, Shopify, Campaign Management, Project Management
ASSUMPTION: The interview process at Mattel is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- Reddit Ads Manager
- Google Merchant Center
- Shopify
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are subject to change based on the team's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Being part of one team with shared values and common goals
- Innovation: Finding new and better ways to create innovative products and experiences
- Execution: Pursuing best-in-class outcomes and empowering people to create and deliver results
Work Style:
- Fast-paced and dynamic, with a focus on meeting deadlines and delivering high-quality work
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a real impact on business outcomes?
- Are you comfortable working with data and using it to inform your decision-making and strategy?
- Do you have a proven track record of delivering high-quality work under tight deadlines?
ASSUMPTION: Mattel's culture is inclusive and values-driven, with a strong emphasis on collaboration, innovation, and execution.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of internal and external partners, each with their own priorities and expectations
- Keeping up with the latest trends and best practices in digital marketing and ecommerce
- Navigating a large, global organization with a complex brand portfolio
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on affiliate and influencer marketing, as well as social commerce
- Mattel's global brand portfolio and extensive retail presence provide unique opportunities for campaign integration and cross-promotion
- Career progression in digital marketing at Mattel may involve transitioning into a management role or specializing in a specific area of digital marketing
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development within the digital marketing team.
📝 Sample Projects
- Developing and executing a targeted influencer marketing campaign to drive awareness and sales for a new product launch
- Analyzing campaign performance data to identify trends and optimize future marketing efforts
- Managing the onboarding of new affiliate partners and supporting their integration into Mattel's marketing ecosystem
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Digital Marketing Associate may be involved in, but the specific projects and priorities may vary based on business needs and team dynamics.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team in the next 6-12 months, and how can this role help address them?
- How does this role fit into the broader digital marketing strategy for Mattel Creations and the adult collector business?
- What opportunities are there for growth and development within the digital marketing team, and how does the company support the career progression of its employees?
- How does Mattel approach collaboration and communication across its various brands and business units, and how can this role contribute to that process?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, career growth opportunities, and day-to-day responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on data-driven decision-making and campaign management
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
- If selected for an interview, be prepared to discuss your approach to digital marketing and your understanding of Mattel's brand portfolio and the toy industry
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
