Digital Marketing Associate / Graphic Designer

📌 Core Information

🔹 Job Title: Digital Marketing Associate / Graphic Designer

🔹 Company: Pearl

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Design

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Balancing digital marketing campaign management with graphic design tasks
• Creating high-quality, performance-focused visuals for various platforms
• Collaborating with marketing leads to evaluate performance metrics and suggest creative adjustments
• Working independently with strong time management skills

ASSUMPTION: This role requires a candidate who can seamlessly switch between strategic thinking and creative execution, with a strong understanding of digital marketing funnels and platform-specific creative formats.

📋 Key Responsibilities

✅ Graphic Design & Creative Execution (50%):

• Design ad creatives, email graphics, landing page designs, and brand visuals aligned with campaign goals
• Create designs for social media platforms using tools like Adobe Suite, Figma, or Canva
• Repurpose content from blogs, webinars, and videos into high-performing visuals and bite-sized media
• Maintain brand consistency across all channels and touchpoints

✅ Marketing Campaign Management (30%):

• Assist in the setup, execution, and reporting of digital campaigns across Meta Ads Manager, Google Ads, Klaviyo, and more
• Support A/B testing and creative variation for ads and landing pages
• Collaborate with marketing leads to evaluate performance metrics and suggest creative adjustments

✅ Social Media & Content Scheduling (10%):

• Design and schedule posts using platforms like Buffer, Later, or native schedulers
• Support social content planning in line with brand tone and audience targeting

ASSUMPTION: The role requires a candidate who can manage multiple tasks and prioritize their time effectively to balance creative and strategic responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Design, or a related field (or equivalent experience)

Experience: Minimum 3 years in a digital marketing and graphic design hybrid role

Required Skills:

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma
• Deep understanding of digital marketing funnel strategies and platform-specific creative formats
• Proven track record of producing creatives that convert—portfolio required
• Familiarity with Meta Ads Manager, Google Ads, Klaviyo, Mailchimp, Shopify
• Strong time management and ability to work independently with minimal supervision
• Excellent communication skills—both visual and written

Preferred Skills:

• Basic to intermediate video editing (Adobe Premiere, After Effects)
• Conversion-oriented copywriting and ad headline creation
• Branding and packaging design experience
• Working knowledge of SEO and content strategy
• Experience with Canva, landing page tools (ClickFunnels, Unbounce), and email design

ASSUMPTION: While the role requires a specific set of skills, candidates with a strong portfolio and relevant experience may be considered even if they lack some of the preferred skills.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $45,000 - $65,000 USD per year. This range may vary depending on the candidate's experience and skills.

Benefits:

• Generous PTO
• Direct Mentorship
• Learning & Development
• Global Networking
• Work-Life Balance

Working Hours: 40 hours per week, Monday to Friday, 9:00 AM – 5:00 PM (US Eastern Time preferred)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pearl is a global talent solutions partner specializing in bridging the gap between top international talent and Western companies. They focus on a white-glove service model, ensuring a seamless and exceptional experience for both clients and candidates.

Company Size: Pearl has 11-50 employees, which means candidates can expect a mid-sized company culture with opportunities for growth and close-knit team dynamics.

Founded: Pearl's founding date is not specified, but they have established themselves as a trusted partner in the global talent solutions space.

Company Description:

• Pearl specializes in connecting top international talent with Western companies
• Their approach revolves around a white-glove service model, ensuring an exceptional experience for clients and candidates
• They focus on bridging the gap between talent and opportunities in the global market

Company Specialties:

• Global talent solutions
• White-glove service model
• Connecting international talent with Western companies

Company Website: www.pearltalent.com

ASSUMPTION: Pearl's focus on a white-glove service model indicates a strong commitment to quality and client satisfaction, which may translate to high expectations for candidates' work and professionalism.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing and graphic design.

Reporting Structure: The candidate will report directly to the marketing team and collaborate with various departments to ensure consistent branding and effective campaign execution.

Work Arrangement: This is a fully remote position with a preference for candidates in US Eastern Time zones. The role requires strong time management and independent work skills.

Growth Opportunities:

• Expanding skills in digital marketing and graphic design
• Potential career advancement within the marketing department or related fields
• Gaining international work experience and exposure to global markets

ASSUMPTION: Given Pearl's focus on global talent solutions, candidates may have opportunities to work on international projects and collaborate with diverse teams.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): N/A (Fully remote)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country has a rich cultural heritage and is known for its vibrant festivals and hospitality
• The official languages are Filipino and English, with English being widely spoken

Work Schedule: The role requires working standard US business hours, with a preference for candidates in the Eastern Time zone.

ASSUMPTION: While the role is fully remote, candidates should be prepared to work standard US business hours and be available for occasional team meetings or collaborations during US daytime hours.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview to discuss experience and portfolio
• Creative challenge or test project to assess design and marketing skills
• Final interview with the marketing team to discuss fit and expectations

Key Assessment Areas:

• Graphic design skills and portfolio
• Digital marketing knowledge and understanding of campaign strategies
• Time management and organizational skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and projects in your resume and cover letter
• Prepare a strong portfolio showcasing your graphic design skills and marketing campaign contributions
• Be ready to discuss your creative process and how you approach balancing design and marketing tasks
• Research Pearl's company values and be prepared to discuss how your skills and experience align with their mission

ATS Keywords: Digital Marketing, Graphic Design, Adobe Creative Suite, Meta Ads Manager, Google Ads, Klaviyo, Mailchimp, Shopify, Time Management, Communication Skills, Video Editing, Copywriting, Branding, SEO, Content Strategy

ASSUMPTION: Given Pearl's focus on global talent solutions, candidates should be prepared to discuss their experience working with diverse teams and adapting to different cultural environments.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma
• Meta Ads Manager
• Google Ads
• Klaviyo
• Mailchimp
• Shopify
• Buffer, Later, or native schedulers for social media content

ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Empowering Talent
• Elevating Companies
• Uniting Success

Work Style:

• Independent and self-motivated
• Strong time management and organizational skills
• Collaborative and open to feedback

Self-Assessment Questions:

• How do your graphic design skills align with Pearl's commitment to empowering talent?
• Can you provide an example of a time when you successfully balanced multiple marketing and design tasks, demonstrating strong time management skills?
• How do you approach collaborating with diverse teams and adapting to different cultural environments?

ASSUMPTION: Candidates should be prepared to discuss their alignment with Pearl's company values and how their work style fits with the company's culture and expectations.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines while balancing creative and strategic responsibilities
• Working independently with minimal supervision, requiring strong self-motivation and time management skills
• Adapting to a fully remote work environment and collaborating with team members across different time zones
• Keeping up with industry trends and best practices in both digital marketing and graphic design

ASSUMPTION: Candidates should be prepared to discuss how they plan to overcome these challenges and contribute to Pearl's mission of empowering talent and elevating companies.

📈 Similar Roles Comparison

• This role combines graphic design and digital marketing responsibilities, unlike more specialized roles in either field
• Pearl's focus on global talent solutions may offer unique opportunities for international collaboration and exposure to diverse markets
• Career progression may involve specializing in either graphic design or digital marketing, or moving into a more senior role within the marketing department

ASSUMPTION: Candidates should research similar roles in both graphic design and digital marketing to better understand the unique opportunities and challenges this hybrid position offers.

📝 Sample Projects

• Designing a series of social media graphics to promote an upcoming webinar, including variations for different platforms and audience segments
• Managing a paid advertising campaign on Meta Ads Manager, including A/B testing and creative variation for ads and landing pages
• Repurposing a blog post into a visually engaging infographic and a series of bite-sized social media posts

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached balancing design and marketing tasks.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company, and how will my work contribute to its success?
• Can you describe the team structure and how this role will collaborate with other departments?
• How does Pearl support the professional growth and development of its employees?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Pearl foster a culture of collaboration and open communication in a fully remote work environment?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and commitment to Pearl's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this hybrid role
• Prepare a strong portfolio showcasing your graphic design skills and marketing campaign contributions
• Be ready to discuss your creative process and how you approach balancing design and marketing tasks during your interview
• Follow up with the hiring manager within 7 days of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.