Digital Marketing Campaign Lead

📌 Core Information

🔹 Job Title: Digital Marketing Campaign Lead

🔹 Company: Aion Bank

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and running digital marketing campaigns across various platforms
• Optimizing campaign performance through data analysis and A/B testing
• Acting as a senior lead and coach for the digital marketing team
• Ensuring synchronization across all marketing efforts

ASSUMPTION: This role requires a high level of expertise in performance marketing and digital campaign management, with a focus on driving results through data-driven optimization.

📋 Key Responsibilities

✅ Develop infrastructure and tools for setting up and running digital marketing campaigns across various channels

✅ Set and measure performance, optimize campaigns, and conduct A/B testing

✅ Develop advanced data collection and performance measurement capabilities

✅ Run mass-scale testing to discover innovative ways of promoting banking products

✅ Ensure end-to-end synchronization between landing pages, app stores, and marketing ads

✅ Run entrusted part of marketing campaigns, including a test budget

✅ Act as a senior lead and coach for the digital marketing team

ASSUMPTION: This role requires a strong understanding of the financial or fintech industry, as well as experience in performance marketing and digital campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in performance marketing, ideally within the financial or fintech industry or e-commerce sector

Required Skills:

• Proven experience in setting up digital marketing campaigns
• Strong data analytics skills and experience with performance measurement
• Experience in building digital marketing funnels
• Experience in procurement of suppliers and partners, setting up SLAs with marketing agencies
• Fluency in English

Preferred Skills:

• Experience working on the side of a marketing agency
• Fluency in Polish

ASSUMPTION: Candidates with a strong background in performance marketing and digital campaign management, along with relevant industry experience, are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on industry standards for a Marketing Campaign Lead role in Warsaw)

Benefits:

• Individual Development Budget
• VIP-level private medical care, including dental treatment and hospitalization package
• Psychological consultations
• Fee-free Aion Bank account
• Co-sponsored Multisport card (50% covered)
• Apple MacBook
• Healthy snacks at the office

Working Hours: Full-time, standard business hours with flexibility for the role's requirements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Warsaw. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Aion Bank operates in the competitive financial services industry, focusing on digital banking and embedded finance solutions.

Company Size: Aion Bank is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.

Founded: Aion Bank is a relatively new entity, founded in 2021 as a result of the merger between Vodeno and UniCredit's digital banking division.

Company Description:

• Aion Bank is a fully regulated European bank and credit institution, combining Vodeno's cutting-edge, private blockchain-based platform with its ECB banking license, strong balance sheet, and deep regulatory expertise.
• The company offers a comprehensive suite of embedded banking solutions, enabling businesses to seamlessly integrate financial services into their offerings.
• Aion Bank is part of the UniCredit Group and aims to accelerate its digital banking offer in strategic markets while acting as a sandbox for innovation for the wider UniCredit Group.

Company Specialties:

• Embedded banking solutions
• Digital transformation in financial services
• Innovative use of blockchain technology in banking

Company Website: https://aion.eu/be-en

ASSUMPTION: Aion Bank's unique position as a digital-first bank, combined with its backing by the UniCredit Group, offers applicants a dynamic and innovative work environment with significant growth potential.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise in performance marketing and digital campaign management.

Reporting Structure: The Digital Marketing Campaign Lead will report directly to the Head of Marketing and work closely with the digital marketing team, as well as other departments such as product, sales, and customer success.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• As Aion Bank continues to grow and expand its offerings, there may be opportunities for the Digital Marketing Campaign Lead to take on additional responsibilities or move into a management role.
• The company's focus on innovation and digital transformation may present opportunities for the incumbent to gain experience in emerging technologies and trends in the financial services industry.

ASSUMPTION: The Digital Marketing Campaign Lead role offers a unique opportunity for a performance marketing specialist to make a significant impact on the growth and success of a cutting-edge digital bank.

🌍 Location & Work Environment

Office Type: Aion Bank's Warsaw office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Dobra 40, Warsaw, 00-344

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
• The city is known for its vibrant culture, rich history, and thriving economy, with a strong focus on technology, finance, and business services.
• Warsaw is an ideal location for professionals looking to advance their careers in the financial services industry, with numerous opportunities for networking, professional development, and collaboration.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements.

ASSUMPTION: Working at Aion Bank's Warsaw office offers applicants a dynamic and engaging work environment, with easy access to the city's many cultural, social, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video call with a recruiter to discuss experiences and ambitions
• In-person or video call with the team manager to discuss role specifics and work environment

Key Assessment Areas:

• Performance marketing expertise and experience
• Data analysis and optimization skills
• Leadership and coaching abilities
• Cultural fit and alignment with Aion Bank's values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Aion Bank's mission and values, and how your skills and experience make you a strong fit for the role
• Prepare examples of successful digital marketing campaigns you've led, including data-driven optimizations and results

ATS Keywords: Performance marketing, digital campaign management, data analysis, A/B testing, coaching, leadership, financial services, fintech, e-commerce

ASSUMPTION: Aion Bank's recruitment process is designed to be straightforward and efficient, focusing on assessing candidates' skills, experience, and cultural fit for the role.

🛠️ Tools & Technologies

• Google Ads and other Google marketing platforms
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)

ASSUMPTION: The Digital Marketing Campaign Lead will be expected to have experience with and be comfortable using a wide range of digital marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody Aion Bank's values in your daily work?
• Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you approach this challenge, and what was the outcome?
• How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing campaigns?

ASSUMPTION: Aion Bank's culture is characterized by innovation, collaboration, and a strong focus on customer-centricity. Candidates who are adaptable, data-driven, and passionate about digital marketing are likely to thrive in this environment.

⚠️ Potential Challenges

• Managing a large budget and multiple campaigns simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing the need for short-term results with long-term strategic planning

ASSUMPTION: The Digital Marketing Campaign Lead role presents a unique set of challenges and opportunities for a performance marketing specialist looking to make a significant impact in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven optimization
• While the role is focused on digital marketing, the incumbent will also need to have a solid understanding of the financial services industry and its unique regulatory environment
• This role offers significant growth potential, as Aion Bank continues to expand its offerings and enter new markets

ASSUMPTION: The Digital Marketing Campaign Lead role at Aion Bank is distinct from similar roles in other industries or companies, offering a unique blend of performance marketing expertise, digital innovation, and financial services experience.

📝 Sample Projects

• Developing and executing a large-scale digital marketing campaign to launch a new banking product, with a focus on optimizing performance through A/B testing and data analysis
• Collaborating with the product team to identify and target new customer segments for an existing banking service, resulting in a significant increase in customer acquisition and revenue
• Leading a team of marketing specialists to develop and implement a comprehensive digital marketing strategy for a major financial services client, with a focus on driving brand awareness, engagement, and conversions

ASSUMPTION: The Digital Marketing Campaign Lead role at Aion Bank offers a unique opportunity for a performance marketing specialist to work on high-impact projects that drive business growth and innovation in the digital banking sector.

❓ Key Questions to Ask During Interview

• How does Aion Bank approach data-driven decision-making in its marketing strategies?
• Can you describe the team structure and dynamics within the marketing department?
• How does Aion Bank support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Aion Bank measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process is an excellent way to demonstrate your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://aionbank.jobs.personio.com/job/2052807
• Customize your resume to highlight your relevant performance marketing experience and achievements
• Tailor your cover letter to demonstrate your understanding of Aion Bank's mission and values, and how your skills and experience make you a strong fit for the role
• Prepare examples of successful digital marketing campaigns you've led, including data-driven optimizations and results
• Follow up with the recruiter one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.