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Digital Marketing Co-Op

Zipcar
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Co-Op

πŸ”Ή Company: Zipcar

πŸ”Ή Location: Boston, MA

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 4, 2025

πŸ”Ή Experience Level: Entry Level

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in various operational areas to gain a well-rounded understanding of the business
  • Collaborating with associates and managers to drive business results and enhance employee experiences
  • Developing management and leadership skills in a dynamic, fast-paced environment
  • Contributing to the company's mission of providing safe and sustainable transport solutions

ASSUMPTION: This role is designed for students seeking real-world experience in operations management and customer service within the car rental industry.

πŸ“‹ Key Responsibilities

βœ… Supervise and develop front-line employees to ensure high-quality customer service

βœ… Manage fleet vehicles and rental operation logistics to maintain efficient and safe operations

βœ… Collaborate with associates and managers to resolve claims and increase the number of rented vehicles on the road

βœ… Coach and drive employee performance through intensive development and training

βœ… Assist in managing reservations, checking in and checking out rental vehicles, and ensuring a smooth rental experience for customers

βœ… Maintain accurate records of inspections, maintenance, and rental transactions to ensure safety and compliance

βœ… Conduct vehicle quality checks to ensure cleanliness, functionality, and adherence to company standards

βœ… Maintain organized records of rental agreements, customer information, and incident reports

βœ… Prepare reports on rental activity and assist in analyzing data to improve operations

βœ… Take on special projects and assignments as directed by the Operations Manager to gain exposure to various aspects of car rental operations

ASSUMPTION: The responsibilities listed are a mix of operational, customer service, and management tasks that will provide the intern with a broad understanding of the business.

🎯 Required Qualifications

Education: Actively enrolled in a college or university, pursuing a bachelor’s degree in hospitality, tourism, or a business-related field, with graduation expected in Spring 2025 with availability for a full-time co-op; or a December 2024 graduate open to a full-time internship in Spring 2025.

Experience: Previous internship or work experience in retail, customer service, or the hospitality industry (preferred but not required)

Required Skills:

  • Strong leadership skills, a positive team attitude, and the ability to make independent decisions
  • Effective time management and prioritization in a fast-paced, high-pressure, and constantly changing environment
  • Ability to work independently with a strong sense of ownership, thoroughness, and attention to detail
  • Excellent communication and teamwork skills, with a willingness to support and collaborate with others
  • Eagerness to learn, ask questions, and pursue career advancement opportunities in the rental car industry
  • Valid driver’s license and willingness to work outdoors in varying weather conditions and moderate noise levels

Preferred Skills:

  • Previous experience in retail, customer service, or the hospitality industry

ASSUMPTION: The required skills listed are essential for success in this role, as they involve working with customers, managing employees, and maintaining a high level of organization and attention to detail.

πŸ’° Compensation & Benefits

Salary Range: As this is an internship, compensation is not specified. However, Zipcar offers a competitive hourly wage for interns, along with valuable experience and networking opportunities.

Benefits:

  • Hands-on experience in the car rental industry
  • Exposure to various aspects of car fleet management and customer service
  • Mentorship and guidance from experienced professionals
  • Networking opportunities within the company

Working Hours: Full-time on-site during the term, working 35 hours per week

ASSUMPTION: While the salary range is not specified, Zipcar's internship program is designed to provide valuable experience and professional development opportunities, rather than monetary compensation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Services, specifically car-sharing and rental services

Company Size: Medium-sized company with 501-1,000 employees, providing a supportive and collaborative work environment

Founded: 2000, with a rich history in the car-sharing industry

Company Description:

  • Zipcar is the world’s leading car-sharing network, driven to make cities better places to live by providing cars on demand to members
  • The company started with a simple but brilliant idea: get more people sharing cars than owning them
  • Zipcar offers a unique opportunity for interns to gain experience in a dynamic and innovative industry

Company Specialties:

  • Car-sharing and rental services
  • Sustainable urban mobility solutions
  • Technology-driven customer experiences

Company Website: www.zipcar.com

ASSUMPTION: Zipcar's focus on sustainability, innovation, and customer-centric experiences makes it an attractive company for interns interested in the consumer services industry.

πŸ“Š Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the company

Reporting Structure: The intern will report directly to the Operations Manager and work closely with associates and managers across various departments

Work Arrangement: Full-time on-site internship, with the opportunity to gain exposure to various aspects of car rental operations

Growth Opportunities:

  • Exposure to different operational areas and departments
  • Mentorship and guidance from experienced professionals
  • Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain valuable experience in the car rental industry and potentially secure full-time employment with the company.

🌍 Location & Work Environment

Office Type: On-site, with the opportunity to work in various locations within the Boston area

Office Location(s): 35 Thomson Pl, Boston, MA 02210

Geographic Context:

  • Boston, MA is a vibrant and diverse city with a strong job market and numerous cultural attractions
  • The office is conveniently located in the heart of the city, with easy access to public transportation
  • The work environment is dynamic, fast-paced, and collaborative, with a focus on customer service and employee development

Work Schedule: Full-time on-site during the term, working 35 hours per week

ASSUMPTION: The on-site work arrangement provides interns with the opportunity to build relationships with colleagues, gain hands-on experience, and fully immerse themselves in the company culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the Operations Manager and other team members
  • Background check and reference checks
  • Job offer and onboarding

Key Assessment Areas:

  • Customer service skills and experience
  • Leadership potential and management skills
  • Adaptability and problem-solving abilities
  • Communication and teamwork skills
  • Enthusiasm and eagerness to learn

Application Tips:

  • Highlight relevant experience in customer service, retail, or hospitality
  • Demonstrate strong leadership and management skills in your resume and cover letter
  • Showcase your ability to work well under pressure and adapt to changing environments
  • Emphasize your enthusiasm for the car rental industry and Zipcar's mission

ATS Keywords: Customer Service, Operations Management, Leadership, Time Management, Communication, Teamwork, Attention to Detail, Problem Solving, Inventory Control, Safety Compliance, Quality Assurance, Documentation, Collaboration, Eagerness to Learn

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required skills and experiences listed in the job description, as well as any relevant industry-specific keywords.

πŸ› οΈ Tools & Technologies

  • Customer relationship management (CRM) software
  • Inventory management software
  • Point-of-sale (POS) systems
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: While not explicitly stated, the tools and technologies listed are commonly used in the car rental industry and may be relevant to this internship position.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Sustainable
  • Collaborative
  • Adaptable

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Customer-focused
  • Adaptable and flexible
  • Results-driven

Self-Assessment Questions:

  • Do I thrive in fast-paced, dynamic environments?
  • Am I passionate about providing excellent customer service?
  • Do I possess strong leadership and management skills?
  • Am I adaptable and able to work well under pressure?
  • Do I share Zipcar's commitment to sustainability and innovation?

ASSUMPTION: Applicants should assess their fit with Zipcar's company values and work style to ensure a successful and fulfilling internship experience.

⚠️ Potential Challenges

  • Managing multiple tasks and priorities in a fast-paced environment
  • Adapting to changing customer demands and expectations
  • Working outdoors in varying weather conditions and moderate noise levels
  • Balancing the demands of an internship with academic responsibilities

ASSUMPTION: While the internship offers valuable experience and growth opportunities, it also presents challenges that applicants should be prepared to face.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional internships, this role offers exposure to various operational areas and departments
  • Zipcar's focus on sustainability and innovation sets it apart from other car rental companies
  • This internship provides a unique opportunity for students to gain experience in the car rental industry and potentially secure full-time employment

ASSUMPTION: Applicants should consider the unique aspects of this internship and how it compares to other entry-level roles in the car rental industry.

πŸ“ Sample Projects

  • Assisting in the resolution of customer claims and disputes
  • Conducting vehicle quality checks and ensuring adherence to company standards
  • Analyzing rental activity data to identify trends and opportunities for improvement

ASSUMPTION: These sample projects provide applicants with an idea of the types of tasks they may be responsible for during their internship.

❓ Key Questions to Ask During Interview

  • What are the primary responsibilities of the Operations Manager Intern role?
  • How does this internship program support the company's mission and values?
  • What opportunities are there for growth and development within the company?
  • How does Zipcar support work-life balance for its employees?
  • What are the key challenges facing the Operations Manager Intern in this role?

ASSUMPTION: Applicants should ask thoughtful and insightful questions during their interview to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for your interview by researching Zipcar's mission, values, and company culture
  • Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.