📌 Core Information
🔹 Job Title: Digital Marketing Co-ordinator
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting senior digital marketing managers in executing campaigns and initiatives.
- Coordinating website content development and ensuring accuracy, consistency, and a seamless client experience.
- Contributing to SEO optimization and project management tasks.
- Building strong working relationships with internal and external stakeholders.
- Monitoring, analyzing, and reporting on website and campaign performance.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Supporting the execution of digital marketing campaigns and initiatives, ensuring alignment with overall marketing strategy and business goals.
✅ Coordinating the development and publication of website content by collaborating with internal and external subject matter experts.
✅ Contributing to SEO optimization for ongoing product and campaign page enhancement.
✅ Assisting in building and maintaining strong working relationships with Digital Marketing, Product, and Marketing partners, and the Digital Marketing team.
✅ Helping gather requirements and feedback from stakeholders to recommend and deliver great content, tools, forms, and interactive experiences.
✅ Assisting with project management tasks, including tracking timelines, deliverables, and coordinating with vendors as needed.
✅ Supporting the implementation of new digital strategies and capabilities to drive engagement and efficiency.
✅ Monitoring, analyzing, and reporting on website and campaign performance using Google Analytics and other analytics tools.
✅ Ensuring digital content adheres to accessibility, usability, and privacy standards.
✅ Supporting website quality assurance (QA) and user acceptance testing (UAT) to ensure digital content and functionality meet business requirements and provide a positive user experience.
ASSUMPTION: The responsibilities listed may evolve based on business needs and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree or college diploma in Business, Marketing, Technology, or a related field.
Experience: 2+ years of experience in digital marketing, web content management, or a related field.
Required Skills:
- Proven digital-first mindset and strong work ethic.
- Strong organizational, collaboration, and communication skills (written and verbal).
- Experience with content management systems, usability, and information architecture.
- Familiarity with Google Analytics and SEO fundamentals.
Preferred Skills:
- Previous agency experience.
- SQL
- Basic understanding of HTML, CSS, and JavaScript
- Technical aptitude. Experience with analytics or A/B testing tools (an asset)
ASSUMPTION: Candidates with relevant certifications or additional skills may be given preference.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (Based on industry standards for a role of this level in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision coverage.
- Retirement savings plan with company matching.
- Employee share purchase plan.
- Generous time off and flexible work arrangements.
- Learning and development opportunities.
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. RBC is one of the largest banks in the world, offering a wide range of financial services to clients in Canada, the U.S., and 27 other countries.
Company Size: 10,000+ employees. As a large organization, RBC offers numerous opportunities for career growth and development.
Founded: 1864. RBC has a long history and a strong reputation in the financial industry.
Company Description:
- RBC is a purpose-driven, principles-led global financial institution with a focus on innovation and delivering exceptional experiences to clients.
- The company supports a broad range of community initiatives through donations, community investments, and employee volunteer activities.
- RBC is committed to supporting diversity, inclusion, and equal opportunity in the workplace.
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- capital markets
Company Website: www.rbc.com
ASSUMPTION: RBC's size and extensive resources provide candidates with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Intermediate. This role requires 2-5 years of experience in digital marketing or a related field.
Reporting Structure: The Digital Marketing Co-ordinator will report directly to the Senior Digital Marketing Manager.
Work Arrangement: This role is on-site, with flexibility for remote work based on project needs and team dynamics.
Growth Opportunities:
- Progression to Senior Digital Marketing Co-ordinator or similar roles based on performance and experience.
- Expansion into other areas of marketing or related fields within the organization.
- Development of leadership and management skills through mentorship and training opportunities.
ASSUMPTION: RBC's large size and diverse range of business units offer numerous growth and development opportunities for employees.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with collaborative workspaces and state-of-the-art technology.
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant downtown core and numerous neighborhoods.
- The RBC Waterpark Place location offers easy access to public transportation, shopping, dining, and entertainment options.
- Toronto has a humid continental climate with warm summers and cold winters.
Work Schedule: Standard office hours, with flexibility for project needs and team dynamics.
ASSUMPTION: The RBC Waterpark Place location provides a convenient and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- In-depth behavioral and technical interviews with the hiring team.
- Final round interview with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Digital marketing skills and experience.
- Project management and organizational skills.
- Communication and collaboration skills.
- Cultural fit and alignment with RBC's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of digital marketing trends and best practices.
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability.
- Showcase your ability to work collaboratively and manage multiple projects simultaneously.
ATS Keywords: Digital Marketing, Content Management, SEO, Google Analytics, Project Management, Communication, Collaboration, Usability, Information Architecture, Technical Aptitude
ASSUMPTION: RBC's application process is designed to assess candidates' skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Google Analytics
- SEO tools and platforms
- Project management software (e.g., Asana, Trello, JIRA)
- Microsoft Office Suite
- Basic understanding of HTML, CSS, and JavaScript
ASSUMPTION: The specific tools and technologies used may vary based on the team's needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Expertise
- Stewardship
- Respect
Work Style:
- Collaborative and team-oriented.
- Results-driven and focused on continuous improvement.
- Adaptable and open to change.
- Strong communication and interpersonal skills.
Self-Assessment Questions:
- How do you align with RBC's core values, particularly 'Service' and 'Trust'?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach working collaboratively with diverse teams, and what steps do you take to ensure everyone's voices are heard?
ASSUMPTION: Candidates who demonstrate a strong fit with RBC's values and work style will be more likely to succeed in the role and the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational and time management skills.
- Working in a large organization may present challenges in terms of navigating bureaucracy and building relationships with various stakeholders.
- The role may require occasional overtime or flexibility in work hours to meet project deadlines.
- The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on project management and stakeholder collaboration.
- In the banking industry, digital marketing roles often require a strong understanding of financial services and products.
- Career progression in digital marketing may involve moving into more specialized or leadership roles, such as Digital Marketing Manager or Director.
ASSUMPTION: Candidates should research similar roles and the industry to better understand the unique aspects of this position and its career growth potential.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote a new banking product or service.
- Conducting a website content audit and optimization project to improve user experience and SEO performance.
- Managing a project to implement a new content management system or marketing automation platform.
ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Marketing Co-ordinator may be involved in, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Digital Marketing team?
- How does this role fit into the broader digital marketing strategy for the organization?
- What are the most significant challenges facing the Digital Marketing team currently, and how can this role help address them?
- How does RBC support the professional development and growth of its employees in digital marketing roles?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns and initiatives?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RBC Careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability.
- Showcase your ability to work collaboratively and manage multiple projects simultaneously.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
