Digital Marketing Consultant

📌 Core Information

🔹 Job Title: Digital Marketing Consultant

🔹 Company: SOCi

🔹 Location: Vancouver, British Columbia, Canada (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully remote until office establishment, then hybrid

🚀 Job Overview

Key aspects of this role include:

• Guiding enterprise-level customers through specialized service packages in digital marketing domains
• Delivering competitive analysis, insights, and best practice recommendations
• Monitoring account performance and collaborating with CSMs to identify optimization opportunities
• Contributing to special projects and internal initiatives
• Working in a fast-paced, deadline-driven environment

ASSUMPTION: This role requires a balance of technical expertise and strong communication skills to effectively consult with clients and collaborate with internal teams.

📋 Key Responsibilities

✅ Support an assigned book of business by delivering domain-specific analysis and recommendations aligned to SOCi’s packaged services

✅ Participate in customer meetings alongside CSMs to offer prescriptive analysis and insights on performance, updates, and best practices

✅ Build best practice materials based on established industry guidance

✅ Monitor domain-specific performance for assigned accounts, flagging trends and surfacing opportunities to improve visibility

✅ Collaborate with internal partners to design effective programs that support customer goals and business objectives

✅ Provide tailored content and on-page recommendations based on established guidelines

✅ Document and escalate technical concerns to the appropriate internal resource

✅ Assist in troubleshooting customer escalations as needed

✅ Be willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

ASSUMPTION: This role may require occasional work outside of regular business hours to accommodate customer meetings and project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 2+ years of professional SEO or Social Media experience, or other relevant experience in creating and/or implementing SEO or Social Media plans and strategies

Required Skills:

• Advanced Excel and Google Sheets experience
• Google Search Console, Screaming Frog, SEMRush, Google Analytics experience
• Strong understanding of technical SEO (e.g., sitemaps, canonicalization, Schema.org, robots.txt, metadata, site speed optimization)
• Organized and detail-oriented
• Solid written and verbal communication skills
• Ability to multitask and take initiative
• Familiarity with various project management methodologies (e.g., agile/scrum) and ticketing platforms (e.g., Jira) a plus
• Basic understanding of HTML/CSS

Preferred Skills:

• Experience in a fast-paced, deadline-driven environment
• Knowledge of various project management methodologies and ticketing platforms

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with clients and internal teams.

💰 Compensation & Benefits

Salary Range: SOCi expects to pay a base salary in the range of $60,000 - $81,000 CAD base plus bonuses/commission. Individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

Benefits:

• Comprehensive benefits package (full-time, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible work environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs

Working Hours: Full-time, with a flexible work schedule and the expectation to work occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: SOCi is a leader in AI-powered marketing solutions for multi-location businesses, focusing on localized marketing, social media, and digital advertising. They serve nearly 1,000 top brands, including Ford, Ace Hardware, and Kumon.

Company Size: SOCi has 501-1,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: SOCi was founded in 2012 and has since grown to become one of the fastest-growing technology companies in the United States, ranking on the Inc. 5000 Fastest Growing Companies in America list for the last seven consecutive years.

Company Description:

• SOCi is the leader in AI-powered marketing solutions for multi-location businesses
• With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™
• SOCi empowers brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before

Company Specialties:

• Social Media
• Digital Marketing
• SaaS
• Localized Marketing
• Multi-Location Marketing
• Marketing Platform
• Enterprise Marketing Platform
• Local SEO
• Local Listings Management
• Online Reputation Management
• Localized Chatbots
• Integrated Reporting
• Centralized Marketing Platform
• Multi-Location Marketing Platform
• Localized Social Media
• Localized Social Advertising
• Social Listening
• Local Pages
• and Locators

Company Website: www.soci.ai

ASSUMPTION: SOCi's focus on AI-powered solutions and multi-location marketing makes it an attractive option for candidates interested in cutting-edge technology and working with a diverse range of clients.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring 2-5 years of professional experience in SEO or Social Media.

Reporting Structure: The Digital Marketing Consultant will report directly to the Manager of Consulting Services and work closely with Customer Success Managers (CSMs) and other internal teams.

Work Arrangement: This role is fully remote until the Vancouver, BC office is established, at which point it will transition to a hybrid model with a 50/50 split between remote and in-office work.

Growth Opportunities:

• Potential career progression into senior consulting or management roles
• Opportunities to work on special projects and internal initiatives, contributing to the broader consulting strategy
• Chance to gain experience working with a diverse range of enterprise-level clients

ASSUMPTION: SOCi's fast-paced environment and focus on growth provide ample opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: SOCi's Vancouver, BC office is not yet established, making this role fully remote until further notice. Once the office is in place, it will transition to a hybrid model.

Office Location(s): The Vancouver, BC office will be located at 350 10th Ave, Suite 101, San Diego, California 92101, US (address may change upon office establishment)

Geographic Context:

• Vancouver, BC is located on the west coast of Canada, offering a mild climate, diverse culture, and easy access to outdoor activities
• The city is known for its vibrant arts and entertainment scene, as well as its strong economy and job market
• Vancouver is home to a growing tech industry, providing ample opportunities for networking and professional development

Work Schedule: Full-time, with a flexible work schedule and the expectation to work occasional overtime as needed

ASSUMPTION: While SOCi is headquartered in San Diego, California, the fully remote nature of this role allows for flexibility in work arrangements and the ability to work from anywhere with a stable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Manager of Consulting Services and other relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Technical expertise in SEO and/or Social Media
• Strong communication and presentation skills
• Ability to analyze data and draw insights
• Problem-solving skills and initiative
• Cultural fit with SOCi's collaborative and dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience with SEO, Social Media, or other relevant digital marketing domains
• Demonstrate your ability to analyze data and draw insights by including relevant metrics and results from past projects
• Showcase your strong communication skills by crafting a well-structured and persuasive cover letter
• Prepare for the interview by researching SOCi's company culture, values, and recent projects

ATS Keywords: SEO, Social Media, Digital Marketing, Consulting, Enterprise, Customer Success, Analysis, Insights, Best Practices, Project Management, Agile, Scrum, Jira, HTML, CSS, Google Search Console, Screaming Frog, SEMRush, Google Analytics

ASSUMPTION: SOCi's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• SEO tools (Google Search Console, Screaming Frog, SEMRush)
• Project management tools (Jira, Asana, Trello)
• Communication and collaboration tools (Slack, Microsoft Teams)

ASSUMPTION: SOCi's use of industry-standard tools and platforms allows for a smooth onboarding process and easy collaboration with internal teams and clients.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Agile

Work Style:

• Fast-paced and deadline-driven
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and open to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and drawing insights to inform decision-making?
• Can you effectively communicate complex ideas and findings to both technical and non-technical stakeholders?
• Are you open to adapting your work style and processes to meet the needs of clients and internal teams?

ASSUMPTION: SOCi's dynamic work environment and focus on collaboration and innovation make it an attractive option for candidates who thrive in fast-paced, adaptable settings.

⚠️ Potential Challenges

• Occasional work outside of regular business hours to accommodate customer meetings and project deadlines
• Managing multiple client accounts and priorities simultaneously
• Keeping up with industry trends and best practices in digital marketing
• Adapting to changes in the job description and business needs
• Working remotely and maintaining productivity in a fully remote or hybrid work environment

ASSUMPTION: While SOCi offers a flexible and supportive work environment, the fast-paced nature of the role and occasional remote work may present challenges for some candidates.

📈 Similar Roles Comparison

• Compared to other digital marketing consulting roles, this position focuses more on enterprise-level clients and specialized service packages
• SOCi's emphasis on AI-powered solutions and multi-location marketing sets it apart from other digital marketing agencies
• Career progression in this role may lead to senior consulting or management positions, rather than focusing on specialized technical expertise

ASSUMPTION: SOCi's unique focus on AI-powered solutions and enterprise-level clients makes this role an attractive option for candidates interested in cutting-edge technology and working with large-scale clients.

📝 Sample Projects

• Conducting a comprehensive SEO audit for an enterprise-level client and developing a tailored strategy to improve organic visibility
• Analyzing social media performance for multiple brands and creating targeted content strategies to boost engagement and reach
• Collaborating with a cross-functional team to design and implement a localized chatbot solution for a multi-location retail client

ASSUMPTION: SOCi's diverse range of clients and projects provides ample opportunities for consultants to gain experience working on a variety of digital marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role?
• How does SOCi support the professional development and growth of its consultants?
• What are the most challenging aspects of working with enterprise-level clients, and how does SOCi address these challenges?
• How does SOCi's AI-powered approach to digital marketing differ from traditional agencies, and what are the benefits for clients?
• What is the typical career path for a Digital Marketing Consultant at SOCi?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into SOCi's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching SOCi's company culture, values, and recent projects
• Follow up with the Hiring Manager within one week of submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your relevant experience and provide specific examples of your work in SEO, Social Media, or other digital marketing domains

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.